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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: Page 1
Apr 1, 2016

What are the pillars of your business? In our latest interview episode, Justin Woodall shares how he nearly left the business during the recession, why he decided to double down on lead generation, and how he’s built a thriving team on prospecting and referrals.

Takeaways + Tactics

Be client-minded, not commission-minded

Systems are the key to growing your business - every deal is different but your activities are usually the same

Education and follow up the key to converting Expireds - Help them understand the market and their options and then follow up consistently

You have to know that when you do the right thing, when you put the clients first and serve them, that everything will work out just fine. - Justin Woodall

We start with a question from a newer agent on whether they should join a team or stay independent. Justin and Greg agreed that joining a team has advantages but you’re giving up commission, and it’s crucial to understand your niche and what you’re good at.

Next, Justin shared the importance of systems and how they allow him to do 150 deals without sacrificing client service. He explained how he tracks information for listing presentations and has his asst put together a file with all the information he needs for that appointment. Justin also shared his backstory and the structure of his team, including why he hired a second assistant rather than hiring a buyer’s agent as he started to get busier.

Justin explained why he’s hired an ISA to help follow up with leads, the qualities of a successful ISA and how he compensates her. That led Justin to share of his biggest challenges in building a team, “I think hiring the right people is a skill that’s kind of hard to develop. And if you haven’t done it, you don’t have a clue... I’m become a lot more selective on who I bring on my team.”

Then we dive into how Justin holds agents accountable, rewards success, and the metrics they track. Rather than holding a weekly meeting, Justin meets with his team for a 15 minute Daily Huddle and then a larger meeting once a month, which keeps them on track without taking up too much time.


Justin also answered the question, What would you do if you were starting out in the business today? “Get really clear on where you want to be. Do you want to grow your own team, be on a team, what kind of quality of life do you want to have?” We finished by covering how Justin goes after Expired listings and why they are still a pillar of his business.

Justin’s story is a great example of perseverance, investing in yourself through coaching and education, and succeeding through experiments. You’re going to make some mistakes, hire the wrong people, send out the wrong marketing pieces. Focus on giving the best service possible, stay in touch with your database and adjust to the market and you’ll be successful over the long run.

Guest Bio

Justin Woodall is the owner of the Justin Woodall Group with Keller Williams in Athens, GA. Justin’s team consistently ranked in the top 10 teams for the entire Keller Williams Southeast Region for several months in 2015 and continues to grow, selling over 150 homes last year. To send referrals to Justin in the Athens area, email justin@justinwoodall.com and learn more about his team at thejustinwoodallgroup.com.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

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