A 30 minute open house can be more effective than a 3-hour one with the right tactics. How can you use open houses to protect the value of a home? How can you make the open house an event that brings in crowds? On this episode, we are joined by our good friend and marketer Glenn Twiddle, to talk about open house mastery and making yourself a household name.
Three Things We Learned
The saturation geographic marketing tactic
When you do an open house, do a 5-minute video version of it on Facebook Live. Boost it to a targeted geographic area, and let it run long enough for people to see your acitivity and your effectiveness in your market. You’ll have sellers calling you, wanting you to take the listing, and you will guarantee future business.
Shorter open houses are more effective
Instead of a 3-hour open house where people show up sporadically, make it 30 minutes or an hour so that more people show up at once. This gives the home more of a buzz, and people will assume there’s competition to buy the house.
Invite people for reasons other than buying the house
An open house doesn’t just have to be about the house. You can make it a community event with fun activities and giveaways. Partner with local vendors or brands and invite people from the neighborhood. It’s a powerful way to market yourself.
The saturation geographic marketing method will make you a household name in a short amount of time. That’s because people get to see what you’re about, and that you’re a serious contender in the real estate of that area. If you can make an impact by making people feel respected, and giving a solution to their specific problem, you will blow all your competitors out of the water because people will see the value and want to work with you.