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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Jan 13, 2018

A 30 minute open house can be more effective than a 3-hour one with the right tactics. How can you use open houses to protect the value of a home? How can you make the open house an event that brings in crowds? On this episode, we are joined by our good friend and marketer Glenn Twiddle, to talk about open house mastery and making yourself a household name.  

Three Things We Learned

 

The saturation geographic marketing tactic

When you do an open house, do a 5-minute video version of it on Facebook Live. Boost it to a targeted geographic area, and let it run long enough for people to see your acitivity and your effectiveness in your market. You’ll have sellers calling you, wanting you to take the listing, and you will guarantee future business.

 

Shorter open houses are more effective

 

Instead of a 3-hour open house where people show up sporadically, make it 30 minutes or an hour so that more people show up at once. This gives the home more of a buzz, and people will assume there’s competition to buy the house.



Invite people for reasons other than buying the house

An open house doesn’t just have to be about the house. You can make it a community event with fun activities and giveaways. Partner with local vendors or brands and invite people from the neighborhood. It’s a powerful way to market yourself.



Replay CTA

 

The saturation geographic marketing method will make you a household name in a short amount of time. That’s because people get to see what you’re about, and that you’re a serious contender in the real estate of that area. If you can make an impact by making people feel  respected, and giving a solution to their specific problem, you will blow all your competitors out of the water because people will see the value and want to work with you.

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