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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Page 1
May 13, 2021

Having an online presence is important in 2021, but in building a social media following, many agents have begun to overlook more old-school methods, and that could be a massive mistake - especially when it comes to expired listings.

 

Cold calling and other traditional styles of prospecting may have lost some appeal, but they haven’t lost their effectiveness. When dealing with expireds, they might just be the best way forward.

 

How can we get better at reaching out to sellers who have had to take their homes off the market? Can we turn expireds into a goldmine with a phone call?

 

In this episode, the CEO of Edge Property Group, Shawn Richardson shares how to make the most of expireds with old-school prospecting. 



Three Things You’ll Learn in This Episode 

 

  • The importance of being upfront

    People know when we have an ulterior motive, so we have to come from a place of service. Whether we’re dealing with expireds or brand new listings, aim to provide value and build solid relationships before doing anything else. 

 

  • How to approach a newly expired lead

    When a home is taken off the MLS, that’s our cue to reach out to the sellers and let them know we have an idea of where their previous agents went wrong. From there, we can start strategizing on a way to help them move forward. 

 

  • The keyword we have to use in cold calls

    Mentioning that we’re specialists in our fields is a simple step, and it might not seem like a big deal to us, but it’s what gets our leads to listen. We’re industry experts, and it’s time to let our markets know it!

 

Guest Bio

 

Shawn Richardson is the Broker and CEO of Edge Property Group in Salem, Oregon. Passionate about helping his clients find the best solution for their needs, Shawn is a jack-of-all-trades in real estate. He is also a specialist in expired listings and prides himself on a 100% success rate with properties others have had difficulty selling. 

 

To find out more, or for referrals, contact Shawn on:

503 853 1784

Or shawn@edgepropertygroup.com 

 

You can also visit:
https://www.linkedin.com/in/shawn-richardson-7680a1167/

https://www.edgepropertygroup.com/ 

 

To connect with Greg, call him on 

925 915 1978

 

And for a copy of Matt’s book, or to learn more about starting your podcast, visit: 

Getmicrofamous.com

And https://www.facebook.com/getmicrofamous

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