The Roundtable Talks Foreclosures, Marketing to Distressed Homeowners & Creating Opportunities by Guiding Clients Through These Challenging Times

Between inflation, rising gas prices and a higher-than-usual cost of living, it’s safe to say that today’s consumer is facing economic pressures from multiple angles. With so much going on, many people are concerned about their ability to pay their mortgage and stay in their homes. 

Any real estate professional worth their salt is built for a time like this. It’s the perfect moment for us to use our skills and knowledge to help them navigate their challenge, and potentially find a way out. 

How do we provide value to consumers who are nervous about what’s coming? Will the coming storm have the same hallmarks as 2008? 

In today’s episode, the Roundtable discusses the looming foreclosure crisis, and what agents need to be doing right now to guide their clients through it. 

Three Things You’ll Learn in This Episode 

• The difference between 2008 and today

There’s definitely a financial storm coming, but will it have the exact same factors as 2008? 

• Why we have to lead our marketing with symptoms, not solutions

How can we help consumers identify symptoms of a financial storm so they can get ahead of it? 

 

• The marketing content we need to be putting out right now

Many consumers have a lot of equity in their homes, are there ways they can leverage it to keep a roof over their heads?