The real estate market is very competitive at the moment and it’s hard to get your foot in the door by yourself. How do you prepare yourself for a meeting with a seller when you don’t have experience in that area? How do you build a positive reputation for yourself, and how do you show others you know what you are talking about? In this episode, we answer questions on building an online platform and getting started as a new agent.
You are not necessarily the best person to advise them on the sale of their home if you’ve never done it before. Go get help. Go find a mentor agent. -Matt Johnson
Three Things We Learned
You can avoid questions about your experience
If you are just starting out, you have two choices: You either bring a more experienced agent to the meeting with the seller (a mentor that you split the commision with) or you come out with data analytics that will make you stand out and leave the impression that you know the market well.
Give without expecting anything back
Many agents try hard to convince seller they are different. But what if you actually work towards showing others that what you do is not only work, but it’s also your passion. Helping others for free might not make you rich in the moment, but it will make people trust you and refer you. Plus, you will never have to worry about not being known or not being recognized as a integer agent anymore.
The power of a platform
You don’t have to build a huge platform. You can build your business by having a local podcast or blog. The goal is to be where your audience hangs out most of the time. Your message and personality will build connections with people you’ve never even met.
Building an online platform is one of the strongest tactics when it comes to brand building, getting more referrals, and becoming an authority in your field. Online platforms give you the ability to share your knowledge and get yourself in front of people you haven’t even met yet.
There are many ways you can connect with your audience online. It can be via social media, blogs, podcasts, you name it. Choose what suits your personality.
Gene Volpe is the founder of GVI Media and has over 10 years of experience in real estate marketing. With over 200 transactions under his belt, Gene is known as an authority in his field and is often invited to speak at events. You can find more about Gene at http://www.genevolpe.com/about-gene/#