People expect immediate wins when it comes lead generation. Why is this the wrong approach? What is the right method of lead generation for you? Why is it so important to monetize the no’s? What’s hard and what’s easy when it comes to generating leads? On this episode, we talk about this in detail.
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Takeaways + Tactics
If you want to get to know the neighborhoods, do some door-knocking because people will get to know you, and you’ll know the neighborhood intimately.
You will fail on a call 97% of the time, just be okay with it.
If you want expired leads to be easier, come in with the right approach and a value add.
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At the start of the show, we talked about how a personal connection can help you get listings, and how to monitor the quality of what you’re putting in your funnel. We also discussed how Bryan Casella grew his YouTube channel by sharing other aspects of his life. We also spoke about the importance of transparency, why relationships are important, and putting the work into figuring out what’s valuable.
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We also shared insights on;
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When it comes to lead generation, what’s easy and what’s hard is all relative according to your comfort zones, database and expertise. It’s also possible to turn whatever you consider hard into something easy by just hanging in there, and not taking the negative as it is. What makes people fail with lead gen is looking at an immediate no as failure. If you monetize the no’s - you set yourself up for a relationship that will become fruitful in future.
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Free download Call-to-Action - Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.