Starting a real estate business by yourself sounds scary, especially if you’re part of the team. But what happens when a team setting stalls your progress? What can you do when you start from scratch with no experience as a business owner? What should your expectations be and what means should you use to generate leads on your own? In this clip, Beth Seegert talks about how she hit the restart button on her real estate career by leaving her team and starting her own business.
Making calls is not the only way. You just need to find what you are comfortable with and works for you. -Beth Seegert
Three Things We Learned
Success doesn’t happen overnight
We see all these successful people going from zero to 100 when in fact they only get attention when they make it big, not while they’re on the journey of getting there. Few people are honest about their journey and how much work it actually took them to make it big.
No system is perfect in the beginning, and you shouldn’t expect it to be
In the beginning, all that your system needs to be is adequate, just enough for it to generate leads and get you the clients your business needs to survive. The next step is to make your system good, and the final step, which comes with experience, is to make your system great.
Ask the right questions
At an open house, neighbors usually come to look at the home as well. Usually, they aren’t looking to buy but instead just to look around. This is the perfect occasion to try to get another listing by asking a simple question: “Have you secretly thought about selling your home?”
Making calls is not the only way to get more clients. In the real estate industry, there are many ways you can keep nurturing you database, with social media being one of them. But if you really want to get more clients on social media platforms, you need to be more intentional about it. Make a list of your prospects and constantly keep an eye on them. Also, what determines your success on social media is the number of conversations you actually have with the people you’re targeting.
Beth is an agent based in Detroit, Michigan. Find her on LinkedIn https://www.linkedin.com/in/beth-seegert-5948a132/.