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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Page 1
Aug 1, 2018

Technology reshaped many industries in the last few decades, but how will the real estate industry look after the next big technological shift? Who’s at risk of losing their jobs? Will real estate remain a people-based business? How can we use the new tools to our advantage? In this episode, Gene Volpe talks about augmented reality, artificial intelligence, and how real estate agents can use them to grow their business instead of fearing them.

There is always going to be the need for that hand-to-hand combat and human connection. - Gene Volpe

Three Things We Learned

How augmented reality will change the real estate industry

Putting furniture in a home using your smartphone to see what it looks like and flyers that come with QR codes are just a couple of the perks of augmented reality. This technology will make it easier for agents to help their buyers figure out if the home they’re seeing is a good fit for them.

Technology won’t remove the need for face-to-face interactions

Home buyers won’t put their biggest purchase in the hands of an agent they’ve never seen. They might come to you because of technology, but you will still have to meet with them in person for them to see if you’re trustworthy and a good fit.

How to use beacons in real estate

Beacons are small devices that use bluetooth technology. You can use them to trigger an outcome, such as an automated message via bluetooth to someone who passes by a home that is on the market for sale, letting them know they can click to see the virtual tour.

Technology is just a tool that can make our lives easier and cut out some of the mundane tasks that take hours from our days, but it will never replace the human connection needed for both selling and buying a home. Real estate is a people business, and no buyer would put their trust in a bot to help them make the biggest purchase of their lifetime. They still want to meet with an agent and find out for themselves if the agent is trustworthy and capable of helping them out.

Guest Bio

Gene Volpe is the founder of GVI Media and has over 10 years of experience in real estate marketing. With over 200 transactions under his belt, Gene is known as an authority in his field and is often invited to speak at events. You can find more about Gene at http://www.genevolpe.com/about-gene/#.

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