Business reviews have become an important part of branding today. Who should we be asking to review us and what formats should we be using? On this episode, President and CEO of Amplified Marketing Group and podcast host, Nick Sakkis, shares how to use reviews to advertise our businesses more effectively.
Takeaways + Tactics
People trust the opinions of other people more than they trust advertisements, so reviews are a great way to attract more clients. Have past and present clients leave reviews of their experiences with us for a cheaper alternative to advertising.
Reviews don’t have to come from people we’ve closed deals with. We can get other business owners to review our conduct and offer to do the same for them in return.
Create video reviews. Most people trust videos more than written text, so ask clients to record a short testimonial that can be shared on a range of platforms.