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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: October, 2022
Oct 27, 2022

Social media is at the forefront of marketing and as easy as it is to use, a lot of people still mess up social media and get disheartened when we don’t see the results we expect.

 

People are going to social media for insight. How do we provide the insight that they are looking for when it comes to our businesses? How do we build our brand on social media, and how can we stand out from the rest?

 

In this episode, we’re joined by the CMO of Redx Real Estate, Curtis Fenn. We discuss ways to stand out when it comes to social media marketing and some of the available tools for social media which can help take our content to the next level.

 

Things You’ll Learn in This Episode 

 

  • Understanding where social media fits into your business strategy
  • Ways to start building your brand
  • Helping people find opportunities outside their comfort zone
  • The 4 key elements of social media content
  • How to capture the attention of your social media audience
Oct 26, 2022

With everything going on in the market, getting business and being visible are becoming increasingly difficult. 

 

Being visible means being vulnerable, and being vulnerable is something that a lot of people, not just agents, are afraid of. How do we overcome this fear of vulnerability and increase our visibility?

 

In this episode, the roundtable discusses the struggles of marketing, when and how we should market our content and some of the common misconceptions around marketing in the real estate industry.

 

Things You’ll Learn in This Episode 

 

  • Curbing fears when it comes to marketing.
  • What we should be doing more of.
  • Where and how to start with marketing content.
  • Putting value into our content.
  • Beating consistency complications.
Oct 20, 2022

Everyone can market their product or service but not everyone can stand out. 

 

How do we ensure that we really stand out in today's marketing industry? What can we do to make a memorable, lasting impact on our audience? How can we build an emotional bond with our audience?

 

In this episode, the roundtable is joined by Real Estate Advisor at RE/MAX Premier Realty, Tony Babarino who shares insight on how to be authentic in marketing, why consistency is key and some tips and tricks on how to ensure that we stand out when it comes to marketing our businesses.



Things You’ll Learn in This Episode 

 

  • Be authentically you, don’t overthink it!
  • How to get noticed from your content.
  • What attracts an audience in the marketing industry?
  • Why engaging with your audience will make them stay.
  • Normal does not stand out.

 

Oct 13, 2022

Being dependent on other people to get the small things in life makes it hard for us to grow and improve. If we do not stand up on our own, we won’t get out of our comfort zone and be self-sufficient.

 

How will removing dependency help us reach our goals in business and life?

 

In this episode, I will share how you can thrive by being independent so you can live the life that you designed for yourself.

 

Things You’ll Learn in This Episode 

  • How to be free from dependency 
  • Why you should identify the core aspects of your life
  • Why you need to make decisions for yourself
  • How to be the best version of yourself
Oct 12, 2022

Marketing plays a key role in the success of our businesses, but marketing done wrong can have the exact opposite effect. 

 

How do we ensure that we are always on top of our game when it comes to marketing our businesses? 

 

In this episode, the roundtable discusses the dos and don’ts of marketing, how to figure out what goes wrong in your marketing strategy, and how you can correct it so that you can get back on track.

 

Things You’ll Learn in This Episode 

 

  • Why platform knowledge is key when it comes to marketing 
  • How to maximize marketing
  • How to utilize other platforms to increase platform knowledge
  • Being authentic when marketing attracts an audience
  • Why being professional and being authentic aren’t mutually exclusive

 

Oct 6, 2022

As essential as cold calling is, it can also be extremely frustrating when met with a voicemail or unanswered call. Looking for FRBO leads can be difficult but also rewarding when you succeed.

 

Join us for some midday cold-calling fun as we generate FRBO leads.

 

You’ll also learn:

  • Why cold calling is essential
  • Why cold calling isn’t always intimidating or unfruitful
  • How to increase the likelihood of a positive outcome
  • Why following up on calls is so important
Oct 5, 2022

Looking beyond the Facebook marketing mania, scaling several thousands of dollars per week on Facebook in the special ad category is going to be tough. 

 

Special ad audiences will no longer be available for use on Facebook, and this is a huge concern for many agents and mortgage brokers.

 

What does removing the special ad category mean for the real estate community? Where do we go from here? 

 

In this episode, the roundtable talks about the impact of Facebook marketing in real estate, and how upcoming changes will affect the way we market.

 

Things You’ll Learn in This Episode 

  • The base layer of Facebook that will never go away
  • Why educating your audience is key
  • The alternatives to Facebook marketing
  • Why the long sales cycle is an advantage for agents and mortgage brokers
  • Why short form video ads are the next big thing
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