The idea of scaling our business is undoubtedly exciting. We may see the opportunity as a golden ticket to success. However, it can be disastrous without careful consideration and the right implementations.
As we decide to transition from salesperson to leader, there are many things we have to focus on, to make sure growth is sustainable.
How do we attract agents who share our vision for growth and maintain our productivity? How do we set ourselves up for long-term success?
In this episode, the founder and CEO of The Real Estate Masters Institute, Jeff Bonham, shares how agents can successfully scale to gain freedom and flexibility and keep their income at a high level.
Three Things You’ll Learn in This Episode
Guest Bio
Jeff Bonham is the founder and CEO of The Real Estate Masters Institute. With over 25 years of experience, Jeff is passionate about helping real estate agents and brokers fulfill their life mission through customized coaching programs to help them grow their business to the next level while maintaining a balanced life.
To find out more and to connect with Jeff, go to:
https://linkedprorecruiter.com/
https://www.linkedin.com/in/jeffbonhamrealestate
Connect with him directly at
To work with Gene, go to:
To connect with Greg:
Call (925) 915-1978
Or visit
https://www.instagram.com/gregmcdanielreu/
https://www.facebook.com/greg.mcdaniel.739
And for a copy of Matt’s book, visit:
Many of us have started using technology as part of our marketing strategies, and pixel tracking has become a major talking point for agents looking to take their businesses into the future. However, is that enough?
While pixel tracking is an important part of 21st century marketing, it’s become the base level everyone should be using. If we truly want to take our businesses into the future, we should be looking into geofencing.
What is geofencing, and how can we start implementing it today? Are there any limitations to the tool? What about the ethical component of it all?
In this episode, Intelligence Manager at KlevrLeads, Paul Enriquez shares how to take advantage of geofencing and everything it has to offer.
Three Things You’ll Learn in This Episode
Guest Bio
Paul Enriquez is the Intelligence Manager at KlevrLeads. With decades of experience in the advertising space under his belt, today Paul is an advocate for geofencing and all the benefits it has to offer, and his specialty lies in using data to target customers the right way.
To find out more, go to:
To connect with Jake Wolfe, go to
https://www.linkedin.com/in/jake-wolfe-983a12199
To connect with Nick Sakkis, visit:
https://www.facebook.com/Nick.J.Sakkis
https://getamplifiedmarketing.com/
To work with Gene visit:
Genevolpe.com
And to connect with Greg, head to:
https://www.instagram.com/gregmcdanielreu/?hl=en
For years, real estate professionals have stuck to the traditional ways of doing business, but considering all the changes we’ve seen in the last year alone, the old model just isn’t feasible anymore.
Gone are the days when being a solo agent and selling homes was enough to bring in a decent income. If we’re aiming to see big results in real estate, we have to shift our approach and get with the times.
What does the real estate business of the future look like? How can we take full advantage of all the benefits technology and teams have to offer?
In this episode, author, real estate coach and speaker, Lisa B returns to share why she joined eXp and how it's impacted her business.
Three Things You’ll Learn in This Episode
Guest Bio
Lisa B is a Talent Acquisition Specialist at eXp Australia. On top of 3 decades of experience in the business, Lisa is also an established author, having penned Secret Agents, Banish the Bitch and Bring Out the Babe and Real Estate Agents Reveal All, among others. Lisa is passionate about helping others make a name for themselves in the real estate business, and in addition to being a speaker, she is a Master Trainer and Coach.
To find out more, visit:
https://lisab.com.au/about-lisa-b/
https://www.linkedin.com/in/lisab007?originalSubdomain=au
https://m.facebook.com/LisaBRealEstateTraining/
Or email her on
Also mentioned in this episode:
https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
Real estate is a relationship business, so if we want to make maximum impact, we have to create genuine connections with our database. The question is, how?
What are the most successful agents in the business doing differently from the rest of us? How are they building the type of relationships that bring in a ton of business?
Are their daily routines drastically different from ours, and how can we adapt our strategies for better results?
In this episode, the CEO of KlevrLeads, Jake Wolfe returns to the show to talk about relationships.
Three Things You’ll Learn in This Episode
Guest Bio
Jake Wolfe is the co-founder and co-developer of next-generation lead gen and communication software, KlevrLeads. An executive marketing expert, Jake is passionate about helping real estate professionals maximize their impact in their market through tools like custom audience development, geofencing, and predictive analytics.
To find out more, go to:
https://www.klevrleads.com
https://www.linkedin.com/in/jake-wolfe-983a12199
To connect with Gene go to genevolpe.com
And to connect with Greg, call 925 915 1978
Or visit
The saying, “All work and no play makes Jack a dull boy” speaks volumes for those of us constantly hustling to reach our goals. We adopt the mindset that we have to suffer to achieve, and as a result, we lose sight of other meaningful aspects of our lives.
But what if there was a way we could be successful in our business and thrive in our personal lives? How do we find joy and value in our everyday routine, and simplify our lives?
In this episode, CEO and Owner of Latham Realty Unlimited, Jeff Latham, shares how he simplified his business so he could have more free time in his day-to-day life. As a result, he’s gained more peace, acquired more mental energy, and made more money.
Three Things You’ll Learn in This Episode
Guest Bio
Jeff Latham is the owner and CEO of Latham Realty Unlimited. With over 14 years of experience, Jeff offers his clients a one-stop-shop: from extensive marketing campaigns to in-house moving and construction companies.
To find out more and to connect with Jeff, go to:
https://www.lathamrealtyunlimited.com/
https://www.facebook.com/Lathamator
Or contact him directly at:
(425) 345-4920
To work with Gene, go to:
And for a copy of Matt’s book, visit:
When it comes to social media marketing, both paid ads and organic content have their merits. However, the average newbie agent won’t have piles of cash to spend on ads, so organic marketing is a brilliant starting point.
The only question is, how do we do it right? What does successful organic marketing look like, and how can we start implementing it in our businesses?
Once we are in a position to pay for ads, should we move on from organic content altogether?
In this episode, digital marketing consultant, Nick Sakkis, and social media expert, Coach Kyle Draper, join us to talk about organic content.
Three Things You’ll Learn in This Episode
Guest Bio
Nick Sakkis is the Founder and Big Kahuna at the Nick Sakkis Amplified Marketing Group. A digital marketing consultant, Nick is passionate about teaching and training about digital marketing and sales. He also loves any opportunity to share his expertise and add value to others, and in addition to being featured on a range of podcasts, in 2017 he started a Facebook group geared towards helping agents and entrepreneurs learn all the tips and tricks he’s learned over the years.
To find out more, go to:
https://getamplifiedmarketing.com/
https://www.linkedin.com/in/nick-sakkis-26999816
https://www.facebook.com/nicksakkismarketing
Kyle Draper is a social media coach and national speaker. As the Creator of Content Compounding, he is a special media expert and specializes in helping Realtors, lenders and entrepreneurs grow their businesses organically, without needing to spend money buying leads. Coach Kyle is the host of The Social Media Mindset podcast.
To find out more, visit:
https://www.facebook.com/CoachKyleDraper/
https://www.youtube.com/channel/UC86WaoQV1AV1gw7-G8Ps50Q
https://www.instagram.com/coachkyledraper/?hl=en
https://www.linkedin.com/in/coachkyledraper
https://podcasts.apple.com/us/podcast/the-social-media-mindset/id1552573627
And to find out more about the Spin for NDSS Facebook group mentioned in this episode, go to:
Working with high-profile clients can seem intimidating, but it doesn’t need to be. Whether we’re dealing with celebrities or our existing clientele, at the end of the day, we’re doing the same job. However, there are some things we need to take stock of before diving into the high-end real estate world.
What are the major differences between celebrity clients and everyone else? Do athletes and business pioneers have entirely different challenges?
How can we serve a high-end market without ending up at a client’s beck and call?
In this episode, Bestselling author and Operating Principal at the Brokerage House, Aaron Rian returns to share his top tips for working with high net worth clients.
Three Things You’ll Learn in This Episode
Guest Bio
Aaron Rian is the Operating Principal at The Brokerage House. With a clientele consisting of mostly athletes, corporate executives, and high-net-worth individuals from around the world, Aaron is one of the best-known real estate agents in the nation. In addition to being featured in a range of publications including USA Today, The Wall Street Journal, and Top Agent Magazine, Aaron is also the author of the bestselling Out Front: The Art of Closing a Deal, and the host of the Expand, Dominate & Profit podcast.
To find out more, visit:
https://www.thebrokeragerealtors.com/team/aaron-rian/
https://www.instagram.com/aaronrian/?hl=en
https://podcasts.apple.com/us/podcast/expand-dominate-profit/id1436676537
To connect with Greg, visit:
https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARS5oascEkid8KZ2Fl1qzNuWAQd8ME-0nsHvE9R5Y_Wr61sbbCP6Pykv9EXQlnpRUBM&ref=nf_target
https://www.instagram.com/gregmcdanielreu/?hl=en
Other links mentioned in this episode:
https://www.klevrleads.com/
With people moving out of big cities across the country, there’s never been a better time for agents to redefine their strategies. Is there a way to take advantage of the mass urban exodus
Which agents stand to gain the most from the migration, and does anyone stand to lose?
More importantly, how should we be reaching out to our databases to build the necessary connections to turn this period into our most profitable one yet?
In this episode, we’re sharing our marketing tips ahead of the move- plus, a surprise guest appearance by Las Vegas Realtor, Arnee Dodd!
Three Things You’ll Learn in This Episode
With 2021 well underway, most agents are thinking about how to take their business forward, and something that pops up in most conversations is the Clubhouse app.
For those of us who don’t already know about the app, what is Clubhouse, and what has it done to get the real estate industry so excited?
Is this really a tool that can take us to the next level, or is it a soon-to-fade gimmick? Most importantly: how can we use it in our businesses?
In this episode, we’re discussing the pros and cons of the app that’s taken the industry by storm in the first two months of the year.
Three Things You’ll Learn in This Episode
Divorce is an incredibly sensitive experience, but the reality of our society is that it exists, and in most cases a marital home will end up being sold. As real estate professionals, we can be on hand to help, but we have to approach it the right way.
Divorce sales come with a ton of nuances, and as agents we need to be aware of those before diving into the niche. What do we need to know before getting started, and what could stop us from carving out a space for ourselves?
How can we position ourselves as divorce real estate specialists without coming across as insensitive to the people going through it, and where do we even begin to look for leads?
In this episode, family law real estate expert, Laurel Starks shares how to make divorce sales a part of our business while staying respectful to our clients every step of the way.
Three Things You’ll Learn in This Episode
Guest Bio:
Laurel Starks is a recognized court-appointed expert and trained neutral party in family law cases involving real estate matters. Her focus on divorce-related real estate has led to over $200 million in sales volume throughout Southern California and she is often regarded by her peers as the pioneer of the divorce real estate niche. Laurel has advised, consulted, and testified in hundreds of divorce cases, facilitating the sale of real property, as well as providing fair market valuation reports and testimony thereto. She is a national speaker on topics pertaining to real estate in family law. Attorneys, judges, and other legal professionals have come to rely on Laurel’s knowledge, judgment, integrity, as well as her ability to explain complex real estate matters to those affected by them. Laurel is the author of The House Matters in Divorce and Divorcing The House, and she has been recognized by Inman News as both an Inman Innovator and an Inman Influencer.
To find out more, go to:
https://www.getdivorcecertified.com/
https://www.thedivorceniche.com/
https://www.amazon.com/Divorcing-House-Understanding-Could-Should-Keep/dp/1936268973
https://www.amazon.com/House-Matters-Divorce-Untangling-Financial/dp/1936268450
And for a copy of the free handbook mentioned in this episode, text "Free" to 833-425-7018
You can also email:
Connect with Gene @GeneVolpe on Clubhouse
The market may be doing relatively well at the moment, but a dip is inevitable at some point. The question we should be asking ourselves is, are we ready for it? The wealthy most certainly are.
Throughout time, the rich have managed to maintain control over their money, no matter the circumstances. What are they doing that the rest of us aren’t, and what’s stopping us from following their lead?
Where are so many of us going wrong with our investments in the first place?
In this episode, America’s #1 Money Mentor, Chris Naugle returns for part 2 of what the rich are doing to get richer.
Three Things You’ll Learn in This Episode
Guest Bio:
Chris Naugle is America’s #1 Money Mentor. Over the last 20 years, he's built and owned 16 companies, and his businesses have been featured in media platforms including Forbes, ABC, and House Hunters. Today, in addition to being the Money Mentor for The Money Multiplier, Chris is co-founder and CEO of FlipOut Academy™ and founder of The Money School™. Chris is the author of The Private Money Guide and Mapping Out the Millionaire Mystery, and host of the Real Estate Money School podcast.
To find out more, go to:
https://www.chrisnaugle.com
2020 threw a lot of unexpected challenges our way, and even though real estate was deemed essential in most places, many agents are still feeling anxious about what the future holds. However, by reprogramming our bodies and minds, we can overcome our fears and make 2021 our best year yet.
We have more power over ourselves than we realize, and by making necessary tweaks here and there, there’s no reason we can’t achieve anything we set our minds to, no matter what’s going on in the world. What are those tweaks, and how do we implement them in our daily lives?
Is it even possible to switch things up when it already feels like we’ve got too much going on?
In this episode, co-founder and Chief Cultural Officer at eXp Realty, Brian Culhane shares how to reprogram ourselves for better results.
Three Things You’ll Learn in This Episode
Guest Bio:
Brian Culhane is the co-founder and Chief Cultural Officer of eXp Realty. He is passionate about fostering a collaborative community within eXp and has played a vital role in rapid growth into 45 states. Brian is also the CEO of The Culhane Group at eXp, and host of Brian Culhane- The Success Philosopher Podcast.
To find out more and to connect with Brian, go to:
https://www.facebook.com/brianculhane5000/
https://www.linkedin.com/in/brianculhanex
https://anchor.fm/brian-culhane
Or email him at:
To work with Gene, go to:
Genevolpe.com
And for a copy of Matt’s book, visit:
Getmicrofamous.com
Other links, products, and books mentioned in this episode:
With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead.
Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We’re also battling against a tidal wave of negativity from the news and our social media timelines, and that can take a toll on our motivation too.
We have to establish mindsets and routines that help us gain control of our psyche so we can create momentum.
How do we re-establish our routines so we can follow through on the activities that help us achieve our goals? What does it take to go against the grain of negativity?
In this episode, Team Synergi lead listing agent and Toe-2-Toe podcast co-host Jenn Murtland returns to talk about how to dial in our morning routines so we can start our day motivated and in a positive headspace, and why that’s so critical right now.
Three Things You’ll Learn in This Episode
Guest Bio:
Jennifer Murtland is the lead listing agent at Team Synergi. A seasoned agent with over a decade of experience in the industry, she is also a co-host on the Toe-2-Toe podcast, alongside Monica Weakley. Jennifer is also an author at Inman.
To find out more, head to:
https://www.linkedin.com/in/jennifermurtland-14583b4
https://toe2toepodcast.podbean.com/
You can also reach Jenn directly 513.400.1691
The most successful real estate salespeople are prospecting machines who effectively generate leads and convert them into appointments. If we want to grow a business, we have to replicate our prospecting efforts. One of the most powerful ways we can do that is through an ISA.
A thriving inside sales machine is the key to future growth, and for real estate expansion leader, Aaron Rian, it’s the most profitable piece of marketing and the pinnacle of his business.
How do we hire and train ISAs who can replicate our prospecting results? How can we turn the skills we gained in previous careers into unique value in real estate?
In this episode, entrepreneur, real estate expansion leader, bestselling author, and podcast host of Expand, Dominate & Profit, Aaron Rian shares how he runs the ISA model at a high level.
Three Things You’ll Learn in This Episode
When you run the ISA model, you have to give yourself a cushion to account for the leads that don’t go anywhere. You can expect anything from 25% to 30% of those leads to be cancels, reschedules, and no-shows. Tracking and understanding those percentages can make our results more predictable.
If we want our ISAs to successfully reproduce the results we get on the phone, we have to set expectations from day one and create clarity around the benchmarks they have to reach to have a successful day. When they know what number they need to hit in order to be successful for that day, they can go towards that goal.
Aaron Rian found a way to bring his past experience of owning a call center into real estate. It allowed him to capitalize on something he knew really well which he leveraged into his real estate career. Many people have background skills in other areas that they are ignoring because they are trying to follow what other people are doing. If we leverage those skills, we can create unique value.
Guest Bio:
Aaron Rian is an entrepreneur, bestselling author, operating principal at The Rian Group Real Estate, and podcast host of Expand, Dominate & Profit. He is one of the most well known and successful real estate agents in the nation. Aaron’s clientele consists mostly of athletes, corporate executives, and high net worth individuals from around the world.
To get in touch, send an email to arian@brokeragerealtors.com, and subscribe to Expand, Dominate & Profit on Apple Podcasts.