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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: 2021
Jun 10, 2021

We all have the same number of hours in a day, but how we choose to spend that time makes all the difference, and that’s what makes leverage so important.

 

Are we making the most of every moment, or could we be delegating some of our tasks? How do we even know which activities are worth the time splurge, and which are draining our batteries?

 

In this episode, owner of Your Realty Leverage, Inc, Brindley Tucker returns to the show to do a deep live on delegation. 

 

Three Things You’ll Learn in This Episode 

 

  • What needs to be leveraged

    Which of our tasks require our attention, specifically? Could any of the things we’re doing on a regular basis be handled just as efficiently by someone else?

 

  • How to calculate what our time is worth

    Is there a surefire way to work out our current hourly rate?

 

  • How our egos stop us from maximizing our time

    Could we be standing in our own way and stopping ourselves from handing off the tasks we don’t need to do?

 

Guest Bio

 

Brindley Tucker is the owner of Your Realty Leverage, Inc. Passionate about helping develop leaders by leveraging the service of others, Brindley and her team recruit, train and coach assistants, operations managers, transaction coordinators and real estate agents, all to help their clients delegate all the tasks that aren’t making them money.

 

To find out more, go to:

Meetwithbrindley.com

https://www.facebook.com/brindley.tucker 

https://yourrealtyleverage.com/about-us/

https://www.linkedin.com/in/brindleytucker/ 

 

Books mentioned in this episode:

https://www.amazon.com/80-20-Sales-Marketing-Definitive-ebook/dp/B00CGNRVHE 

 

Connect with your hosts:

Microfamous.com

Genevolpe.com

And call Greg on 925 915 1978

Jun 8, 2021

Instagram Reels and TikTok are fast becoming the place to be for marketing, and it’s something agents need to get into, stat! The only problem is, many of us have no idea where to start.

 

How can we start using Reels as part of our social media marketing strategies? Can it work alongside our existing content creation, or should we be switching those up altogether? 

 

In this episode, CEO of Berman Media PD, Michelle Berman returns to discuss how to make the most of Reels as a Realtor. 

 

Three Things You’ll Learn in This Episode 

 

  • What makes IG Reels a better choice than TikTok for Realtors

    If Reels are essentially the Instagram version of TikTok, why should we be doing one instead of the other? 

 

  • When it’s a BAD idea to spend money on ads

    Having ad-spend behind our content is a great idea to expand our reach, but what should we be doing first

 

  • How to shift our daily activities to be more 2021-friendly

    How much time should we spend on old-school lead gen, and how can we incorporate more social media-based prospecting into our days?

 

Guest Bio

 

Michelle Berman is the CEO of Berman Media PD. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about helping real estate and mortgage professionals take their social media to the next level. 

 

To find out more, visit:
https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75 

 

And to register for Michelle’s Building a Stronger Virtual Handshake conference, go to:
https://virtualhandshakeconference.com/ 

 

To connect with your hosts, go to:

https://getamplifiedmarketing.com/ 

https://www.instagram.com/thegenevolpe/?hl=en 

And call Greg on 925 915 1978

Jun 3, 2021

No one wants to feel like they’re stuck on a hamster wheel, but unfortunately, it’s something many agents can relate to.

 

How can we pull out of the rat race for good, and start doing the activities that boost us to new heights? Is it possible to make a massive impact without sticking to the typical expectations of what a real estate professional does?

 

In this episode, the owner of kwELITE and Elite Real Estate Systems, and host of the Team Building Podcast, Jeff Cohn shares how to challenge the norms and build a more impactful business. 



Three Things You’ll Learn in This Episode 

 

  • How to exit operations more smoothly

    When should we start thinking about exit strategies? Is it ever ‘too soon’?

 

  • How to increase our net worth

    What are we worth right now, and what can we do to change that number for the better? 

 

  • What brokers can do to make a more positive impact

    How can we become more than a broker and start making a real difference in our agents’ lives?

 

Guest Bio

Jeff Cohn is the owner of kwELITE and Elite Real Estate Systems. Revered for building the nation's fastest-growing real estate team, Jeff is passionate about paying it forward, and today he channels his energies into helping agents create their thriving businesses, so they can do the same. In addition to his high-level coaching, Jeff is the host of the Team Building podcast. 

 

Get a copy of Jeff's business plan at:

https://www.eliterealestatesystems.com/jeffsbusinessplan

 

To find out more about Jeff, ERS, and their events, visit:

https://www.eliterealestatesystems.com/about 

https://www.eliterealestatesystems.com/

https://www.eventbrite.com/o/elite-real-estate-systems-18000932614

 

And tune into the Team Building podcast at:

https://www.eliterealestatesystems.com/podcast

Jun 1, 2021

Many of us have heard about the iOS privacy updates that limit Facebook’s ability to track users. The question we should be asking now is, what does this mean for the average real estate professional?

 

What are the next steps we should all be taking in our social media marketing strategies? Will our online footprint be impacted, outside of Facebook? 

 

In this episode, we’re doing a deep dive into how the updates will affect us, PLUS surprise guest, eXp Realty’s Ramon Lomeli makes an appearance. 



Three Things You’ll Learn in This Episode 

 

  • What the iOS update means for the Facebook pixel

    How effective will the Facebook pixel be if a ton of iOS users make use of the new privacy features? 

 

  • How to keep targeting people in our databases

    What’s the key difference between first-party and third-party data, and which should we be using to stay in front of our audiences?

 

  • Why the iOS policy change is only the start of what’s to come

    Which other big players are making changes to their policies, and how can we stay ahead of the curve?

 

Guest Bio

Ramon Lomeli is an eXp agent based in Winston-Salem, North Carolina. Committed to making his mark on the industry, Ramon has an impressive presence on social media with a wide following. 

 

To find out more, visit:

https://www.instagram.com/ramon_the_realtor/?hl=en
https://www.facebook.com/RamonLomeliRealtor/ https://www.tiktok.com/@ramon_the_realtor?lang=en&is_copy_url=1&is_from_webapp=v1 

 

Connect with your hosts:

Call Greg McDaniel on 925 915 1978

Connect with Nick at https://www.facebook.com/Nick.J.Sakkis 

Or go to https://getamplifiedmarketing.com/ 

Find Gene at http://www.genevolpe.com/

And find out more about KlevrLeads at https://www.klevrleads.com/

May 27, 2021

We’ve all heard about the importance of video content marketing, but many of us are still confused about how to do it right. If creating content is no longer negotiable, how do we create the content that works?

 

What do our databases want to see from us, and how can we get better at giving it to them? Do camera-shy agents even stand a chance anymore? 

 

In this episode, the man behind Real Estate Marketing Dude, Mike Cuevas shares how to create more engaging content in a time when video marketing is mandatory. 

 

Three Things You’ll Learn in This Episode 

 

  • The content guaranteed to set us apart from other agents

    As real estate agents, we’re all effectively selling the same thing. What kind of content do we need to produce to differentiate ourselves and stand out? 

 

  • How to create content that hooks our ideal audiences

    Body language and tonality can make or break a video. How can we come across as genuinely interested in everything we’re speaking about, so we can get our databases more excited? 

 

  • What needs to be included in our content

    Most agents assume they need to discuss 2 things in a video: real estate and themselves. However, that’s a MASSIVE mistake. What should we be talking about instead?

 

Guest Bio

 

Mike Cuevas is the founder of Real Estate Marketing Dude. Having spent years as an agent himself, Mike knows that the average agent just doesn’t have the time to become a marketing expert, and that’s why in 2015 he decided to make the shift to full-time marketing. Mike is passionate about video marketing and prides himself on finding unique ways forward for all his clients, so they can get the best results while staying true to who they are. Mike is the host of the Real Estate Marketing Dude podcast.

 

To find out more, go to:

https://realestatemarketingdude.com/

https://www.facebook.com/RealEstateMarketingDude 

https://www.instagram.com/theRealEstateMarketingDude/

https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A
https://www.linkedin.com/in/mikecuevas1/

 

Contact Your Hosts:

Find out more about Matt at https://getmicrofamous.com/

Get in touch with Gene at http://www.genevolpe.com/

And call Greg on 925 915 1978

May 25, 2021

We’ve all been faced with objections from time to time, but with the insane demand we’re seeing right now, objections from buyers, in particular, are set to skyrocket. 

 

How can we get better at handling the word ‘no’, and is there a way to stop our prospects from objecting in the first place? What kind of objections should we be proactively preparing for? 

 

In this episode, we’re doing a deep dive into objection handlers in a scorching hot market. 



Three Things You’ll Learn in This Episode 

 

  • How to handle hesitant buyers

    Many consumers would prefer to wait for property prices to drop before making a move. What should we be telling them?

 

  • How to ensure we’re doing what’s best for our clients

    Do we know what’s driving our clients’ decision to relocate? How can we get to the bottom of their ‘why’?

 

  • What to do when a buyer’s choice is contingent on selling their property first

    For many buyers, making a move is only viable when their existing property is sold. As industry experts, how can we find a solution for them?
May 20, 2021

Whether we’re established agents or the new kids on the block, all of us are aiming to differentiate ourselves from our competitors and stand out in the eyes of the consumer. How do we do it?

 

What will truly set us apart from every other agent in our markets, even if we’re newbies with little to no experience? 

 

How can we go into every interaction with the next-level confidence required to become the obvious choice?

 

In this episode, Middleton Group Director of Acquisitions, Ashlee Chapman shares how she’s differentiated herself as an agent and investor. 



Three Things You’ll Learn in This Episode 

 

  • The power of confidence

    When we walk into an appointment knowing what sets us apart from the rest, we can let our prospects know we’ll choose if we want to work with them, just as much as they’ll decide if they want to partner with us. By putting ourselves in the driver’s seat and knowing the value we bring to the table, we’ll stand out immediately. 

 

  • How to future-proof our businesses

    The future of real estate combines traditional transactions and an investing side of things. Get ahead of the curve now and be proactive instead of pragmatic. 

 

  • The differentiating tool most are too scared to use

    Our prospects are dealing with a ton of agents, and they’re all singing the same tune. Switch it up by foregoing traditional, super formal scripts, and talking to prospects like they’re normal human beings!

 

Guest Bio

 

Ashlee Chapman is the Director of Acquisitions at Middleton Group. A real estate agent with a diverse range of skills, Ashlee is a problem solver at heart and a specialist when it comes to distressed properties. 

 

To find out more, go to:
https://middletongroupsd.com/team/ashlee-chapman/ 

https://www.instagram.com/ashleechapman/?hl=en

https://www.facebook.com/ashleechapmanrealtor/services

Or email her at ashlee@middletongroupsd.com 

 

Host Info:

 

Find out more about Matt at:

https://m.facebook.com/microfamouspage/ 

https://www.amazon.com/MicroFamous-Become-Famously-Influential-People-ebook/dp/B084ZGWVHJ

https://getmicrofamous.com/

 

Connect with Gene on:

https://m.facebook.com/genevolpemedia/

https://instagram.com/thegenevolpe?igshid=fyhm24jqh4y0 

 

And reach out to Greg on 925 915 1978

May 18, 2021

Golf is often thought of as a great networking opportunity, but it can benefit us in a professional sense in more ways than one. Far from being just a fun pastime to mingle with the right people, it can also teach us a lot about how to run a business. 

 

How do golf and business correlate, and how can real estate pros take the strategies they use on the course and inject them into their operations? 

 

What are the lessons we can take from the world's top golfers when it comes to our businesses?

 

In this episode, we're explaining how to get a hole in one in our businesses.

 

Three Things You’ll Learn in This Episode 

  • The importance of using every club in our bags

    We wouldn't use a driver on a putting green or a putter on the driving range, and the same goes in our businesses. Different challenges require different tools, and if we want to maximize our chances of success, we have to diversify our strategies.

 

  • The golf pro strategy we need to implement in our businesses

    Pros aren't just whacking around the course aimlessly, hoping for the best: they know where they need to be to get the best results. The same can apply to our business strategies, so we have to pinpoint our sweet spot.

 

  • How to avoid the #1 rookie mistake

    Many of us can relate to buying a ton of equipment the first time we hit the course, only to find that practice makes perfect. Whether in golf or business, good results come from picking a strategy and sticking with it, and even the best tools in the world can only take us so far.

 

Guest Bio

 

Connect with your hosts - 

 

Nick Sakkis

https://getamplifiedmarketing.com/

https://m.facebook.com/Nick.J.Sakkis

https://instagram.com/nicksakkis?igshid=gqgd5h72cxxc

 

Jake Wolfe

http://klevrleads.com/

 

Gene Volpe

http://genevolpe.com/ 

 

Greg McDaniel

https://m.facebook.com/profile.php?id=652801755

https://instagram.com/gregmcdanielreu?igshid=1vdbvr79fdpyu

May 13, 2021

Having an online presence is important in 2021, but in building a social media following, many agents have begun to overlook more old-school methods, and that could be a massive mistake - especially when it comes to expired listings.

 

Cold calling and other traditional styles of prospecting may have lost some appeal, but they haven’t lost their effectiveness. When dealing with expireds, they might just be the best way forward.

 

How can we get better at reaching out to sellers who have had to take their homes off the market? Can we turn expireds into a goldmine with a phone call?

 

In this episode, the CEO of Edge Property Group, Shawn Richardson shares how to make the most of expireds with old-school prospecting. 



Three Things You’ll Learn in This Episode 

 

  • The importance of being upfront

    People know when we have an ulterior motive, so we have to come from a place of service. Whether we’re dealing with expireds or brand new listings, aim to provide value and build solid relationships before doing anything else. 

 

  • How to approach a newly expired lead

    When a home is taken off the MLS, that’s our cue to reach out to the sellers and let them know we have an idea of where their previous agents went wrong. From there, we can start strategizing on a way to help them move forward. 

 

  • The keyword we have to use in cold calls

    Mentioning that we’re specialists in our fields is a simple step, and it might not seem like a big deal to us, but it’s what gets our leads to listen. We’re industry experts, and it’s time to let our markets know it!

 

Guest Bio

 

Shawn Richardson is the Broker and CEO of Edge Property Group in Salem, Oregon. Passionate about helping his clients find the best solution for their needs, Shawn is a jack-of-all-trades in real estate. He is also a specialist in expired listings and prides himself on a 100% success rate with properties others have had difficulty selling. 

 

To find out more, or for referrals, contact Shawn on:

503 853 1784

Or shawn@edgepropertygroup.com 

 

You can also visit:
https://www.linkedin.com/in/shawn-richardson-7680a1167/

https://www.edgepropertygroup.com/ 

 

To connect with Greg, call him on 

925 915 1978

 

And for a copy of Matt’s book, or to learn more about starting your podcast, visit: 

Getmicrofamous.com

And https://www.facebook.com/getmicrofamous

May 11, 2021

We’re all aware of how important the right data is in creating marketing strategies. However, many of us aren’t sure what the right data is. 

 

What information should we be obtaining for maximum results, and more importantly, where do we find it? 

 

Once we have the right data, how do we use it to build and expand on our relationships? After all, real estate is a people’s business, so we can’t rely on information alone. How do we combine human connection with cold, hard facts? 

 

In this episode, the CEO of Likely.Ai and brother to the Junior Grandmaster, Brad McDaniel shares the difference between clean and dirty data, and how the right information can supersize our businesses. 

 

Three Things You’ll Learn in This Episode 

 

  • Why we need to stop looking for clues in explicit data

    Our leads give us some explicit information about themselves, but that can only take us so far. Implicit data is what helps us figure out a leads’ interest and intent, so we can find tailor-made solutions for their needs and wants and ensure we’re only presenting them with options we know will work. 

 

  • How to get in front of the right people at the right time

    It’s never a bad idea to play the long game, but we also don’t want to annoy our database when they’re not in the market to buy or sell. Tech like Likely.Ai lets us target the people who are likely to need our services soon with our more aggressive campaigns. 

 

  • The cost of bad data

    Using data to bolster our marketing isn’t just an add-on, it’s non-negotiable. Over $600 BILLION is lost every year because businesses are using bad data, so by not getting the real figures, we’re losing money.

 

Guest Bio

 

Brad McDaniel is the CEO and co-founder of Likely.Ai, artificial intelligence geared towards solving the number one problem faced by real estate professionals: bad quality leads. A sought-after Director of Business Strategy, Brad is an entrepreneur at heart, passionate about problem-solving and developing launching successful web and mobile products.

 

To find out more, visit:
https://www.linkedin.com/in/bradjmcdaniel/

https://likely.ai/

 

To take advantage of the offer mentioned in this episode, go to:

https://app.likely.ai/refresh 

And for the discount mentioned, use the coupon code ‘McDaniel’ 

 

Contact your hosts:

 

To find out more about Gene, visit:

Genevolpe.com

 

For more about KlevrLeads, go to:

KlevrLeads.com

 

And text or call Greg on 925 915 1978

May 6, 2021

We all know how important it is to be on social media, but many agents are still failing dismally, and that’s because they just don’t know what to post. 

 

As real estate agents, it may seem like a good idea to share about our latest transactions, but that could end up doing us more harm than good. The question is, what should we be posting?

 

What content does our audience want to see from us, and how can we use it to create better engagement with our followers? Is there a way to make our mark on social media as agents while sharing more personal content? 

 

In this episode, CEO of Berman Media PD and creator of The Instagram Power Method, Michelle Berman shares the biggest social media strategy mistakes we’re making, and what to do instead. 

 

Three Things You’ll Learn in This Episode 

 

  • Why capturing a closing is NOT content

    Simply taking a picture of our clients outside their new homes isn’t exciting for our followers. Who are the new homeowners, what’s their background, and how did they make it to that point? Use social media to tell a story

 

  • What makes storytelling so important for marketing

    On top of capturing our followers’ attention, telling a story helps people relate. If people see we’re finding homes for others with the same interests, needs, and circumstances as their own, they’ll know we have what it takes to close them, too. 

 

  • Why Instagram Stories are the #1 tool we all need to use

    Stories pave the way for a small, but powerful touchpoint: DMs. While a comment section under a post is publicly visible, DMs are private, and that encourages our followers to open up about their challenges, so we can build solid relationships and serve them at a higher level.

 

Guest Bio

 

Michelle Berman is the CEO of Berman Media PD and the creator of the Instagram Power Method Course. A nationally sought-after Instagram Coach, Michelle is passionate about helping real estate and mortgage professionals up their Instagram game so they can maximize their businesses. 

 

To find out more, visit:
https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75 

May 4, 2021

With mortgage forbearance extended until June 2021, markets across the US are likely to see a ton of foreclosures in the coming months and years, and as agents, we must educate both ourselves and our clients on the best way forward.

 

What’s in store for agents, going forward? How can we advise the people in our markets to make the right decisions? 

 

Does our marketing need to shift for what’s to come?

 

In this episode, we’re talking about all things forbearance, the housing bubble, and micro-marketing.  

 

Three Things You’ll Learn in This Episode 

 

  • How agents can pivot ahead of mass foreclosures

    Banks aren’t in the business of holding assets, so Realtors bring a unique skill to the table. By establishing relationships with local title reps and community banks and letting them know we’re on hand to help, we can become the go-to liquidation pros in our markets.

 

  • How to become a trusted advisor in the markets we serve

    Most people aren’t going to advertise that their properties are headed for foreclosure, so if we know it’s likely to happen in our areas, it’s up to us to start identifying the problem and present solutions in our marketing. 

 

  • The content we should be sharing

    As agents, we have access to knowledge that the average consumer does not. Focus on creating educational content and become a resource for people who need a way forward.
Apr 29, 2021

Statistically speaking, we're more likely to convert referrals than internet leads. However, many of us are shying away from a referral-only business because the thought of a relationship-based business seems risky.

 

That being said, it doesn't need to be. If we approach our relationships the right way, there's no reason why we can't build a big business from our database alone. The question is, how do we do it right? 

 

What are the agents with relationship-based businesses doing that the rest of us aren't? Is it possible to build a sustainable business without taking the traditional route? 

 

In this episode, President of Business by Referral LLC, Garrett Maroon shares how to get better at building real connections, and how to turn those connections into clients.



Three Things You’ll Learn in This Episode 

 

  • How to use our expertise for good

    As agents, we know how our clients' financial decisions will impact their transactions better than anyone else. Build trust by using that knowledge to become their financial advocate and advise them on the best steps forward. 

 

  • How to train people to see us as Realtors

    Our spheres often forget about what we do for a living, so give them reminders. This doesn't need to be aggressive, just be sure to use words like 'real estate' and 'business' in conversation to issue something subtle that sticks.

 

  • How to be more consistent with keeping in touch

    None of us want to let connections slip away, but it's human nature to forget to reach out regularly. Set up a system where nothing falls through the cracks, so we can make the most of every relationship.

Guest Bio

 

Garrett Maroon is the President of Business by Referrals LLC. Having experienced stress, burnout, and struggle himself, Garrett is passionate about helping agents build their businesses based on relationships, so they can earn more while working less. 

 

To find out more, visit:
https://businessbyreferral.co/action-plan-fsp/

https://www.linkedin.com/in/garrett-maroon-50b06135

 

To connect with Gene, go to genevolpe.com

For a copy of Matt’s book, visit microfamous.com

And to find out more about eXp, reach out to Greg on 925 915 1978

Apr 27, 2021

In a perfect world, every lead would become a client. However, we know it takes a lot more than wishful thinking to generate and convert leads. We can often feel like we’re on a hamster wheel trying to figure out just how to turn awareness into action.

 

How can you effectively turn prospects into leads and leads into clients? And what kind of strategies work best to stand out online when every agent is trying to do the same? 

 

In this marketing roundtable episode, real estate coach and internet marketer, Dean Jackson, shares how agents can implement direct response marketing strategies to get more clients and get the results they’ve been looking for.

 

Three Things You’ll Learn in This Episode 

 

  • How to apply modern marketing methods to basic business fundamentals

    While direct response marketing has changed immensely over the years, the fundamentals of the real estate business have remained the same. We still have to generate leads, get appointments, turn appointments into contracts, contracts into closings, and closings into referrals. Nowadays, we can use online strategies to reach our objective of targeting leads and getting them into a contract. 

 

  • Why you don’t need to be all things to all people

    Segmenting our target audience of buyers helps us save time, money and stress, and refocus our energy to appeal to them specifically instead of everyone.

 

  • How you can build an outstanding business by collaborating with others

    You don’t need to struggle as a one-man band to be a successful agent. You can build a collaboration machine behind you to fit your unique ability, so you can put your energy into the components of the real estate business you love the most.

 

Guest Bio

 

Dean Jackson is a real estate coach and internet marketer who has spent over 30 years applying his marketing expertise to the real estate business. He is the founder of GoGoAgent and host of I Love Marketing, Listing Agent Lifestyle, and Welcome to Cloudlandia. Dean focuses on a lifestyle-centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

 

To find out more and to connect with Dean, go to:

https://www.deanjackson.com/ 

 

To check out the tools he’s created for agents, visit:

http://www.gogoagent.com/ 

 

Listen to his podcasts at:

https://podcasts.apple.com/us/podcast/i-love-marketing/id412684163 

https://podcasts.apple.com/us/podcast/listing-agent-lifestyle-real-estate-marketing/id1315335688

https://podcasts.apple.com/us/podcast/welcome-to-cloudlandia/id1540510429

 

To work with Nick: 

https://getamplifiedmarketing.com/ 

 

Or follow him at

https://www.instagram.com/nicksakkis 

https://www.facebook.com/Nick.J.Sakkis 

 

To connect with Jake:

https://www.klevrleads.com/ 

https://www.linkedin.com/in/jake-wolfe-983a12199 

https://www.facebook.com/groups/715874448961092/ 

 

And to connect with Greg, head to:

https://www.instagram.com/gregmcdanielreu

https://www.facebook.com/greg.mcdaniel.739

Apr 22, 2021

Social media has the power to take our business to the next level. By releasing quality content, we can attract the right kind of clients. But the thing is: you’re not going to grow your business by solely posting closing table selfies.

 

When you’re posting online, there are ways to stand out to get people to care about who you are and what you do.

 

How can you stand out among a crowd of other agents? What kind of content gets the most engagements and sets you up for long-term success? 

 

In this episode, business development manager, Realtor, and vice president of operations for Leading Apex Media, Brian Offner, shares how agents can grow their business by leveraging video and social media.

 

Three Things You’ll Learn in This Episode 

 

  • Why taking action to create content on social media matters

    No matter which social media platform you choose, you can watch your engagements increase and your network grow by posting valuable, relatable, and fun content. Most of your audience won’t be able to relate to real estate content, but that’s okay. Showcasing other parts of who we are and what we do keeps us top-of-mind as a resource, which helps us attract more clients.

 

  • How figuring out your rockstar moment can change everything

    Rockstars don’t do mic checks or set up their instruments. They have someone else do it so they can go on stage to do what they do best — perform. When you discover your rockstar moment, you can find other people to take care of the tasks you may consider to be heavy. That way, everyone does something they enjoy and we can make the best use of our time prospecting, working leads, and closing deals. A great concert is a team effort.

 

  • How to grow your business by highlighting other businesses

    Creating meaningful relationships with other professionals is a great way to grow your network. Add value to what they have to offer and help one another thrive. Instead of thinking, ‘How can I get business?’ think about what you can do to help other businesses. This helps you grow your space, dominate your local community and create “link juice.”

 

Guest Bio

 

Brian Offner brings nearly 20 years of finance, business development, and credit expertise to the real estate experience. After leveraging the power of video and social media to triple his business, he launched Leading Apex Media to help realtors and loan officers do the same for their business. He is a business development manager with AnnieMac Home Mortgage and motivates entrepreneurs to maximize their potential.

 

To find out more and to connect with Brian, go to:

https://www.facebook.com/brian.offner.9 

 

Connect with him directly at

boffner@annie-mac.com 

(215) 237-2034

 

To join the Community Connect Facebook group, visit: https://www.facebook.com/groups/424281868966052 

 

To work with Gene:

Text (610) 952-1081

https://genevolpe.com 

 

To connect with Greg: 

Call (925) 915-1978

 

Or visit

https://www.instagram.com/gregmcdanielreu/

https://www.facebook.com/greg.mcdaniel.739

Apr 20, 2021

In the first quarter of 2021, it was reported that there are officially more agents than inventory in the US, and for many of us, that was a major cause for concern. One thing’s for sure: it’s time to step up our game.

 

That being said, while inventory may be low, it’s not doomsday. All it means is we have to take a look at our marketing strategies to see what works and what needs to be tweaked.

 

How can we market ourselves to stand out from the crowd when there’s a sea of Realtors, grappling for the same inventory? Do new agents even stand a chance? In a market like this, would it be smarter to settle for survival, instead of trying to thrive?

 

In this episode, we’re going deep on marketing and data to discuss the way forward when competition is so fierce.

 

Three Things You’ll Learn in This Episode

 

  • Why we need to reconsider what makes us unique

    If we’re regurgitating the same information as every other Realtor out there, we’ll drown in all the noise in no time. Look at what everyone else is saying, but figure out a way to personalize it. Ultimately, no amount of marketing can make up for generic messaging.


  • How to get a ton of listings when inventory is low

    Inventory on the MLS may be low, but that doesn’t mean no one is thinking of selling. We have to stop waiting around for listings and start actively looking for them by reaching out to the homeowners in our markets.


  • How to put out more memorable marketing

    Don’t become a jack of all trades and master of none by trying to send out 1000 different messages. Focus on 5 ideas and say them 1000 different ways. We’ll not only drive the point home, but we’ll also position ourselves as experts.
Apr 15, 2021

In real estate, we hear a lot about the grind and crushing it, but it may be time to shift our focus. Real estate is a people’s business, so wouldn’t it make more sense to pay attention to the people in our markets?

 

We must serve our communities, and often that has nothing to do with real estate. Sometimes, lending a helping hand to those in need is the best step we can take. Best of all, a helping hand regularly translates into business further down the line.

 

What can we do to be of service to our markets today? Is there a blanket solution that works in every context, or does our assistance always need to be tailored to where we are?

 

In this episode, owner and President of Torelli Realty, Valerie Torelli shares how she’s pivoted to be the change needed in her market, and how we can follow suit.

 

Three Things You’ll Learn in This Episode 

  • The importance of giving without expectation

    When we give without expecting anything in return, we send out great energy and that will inevitably come back to us in some way. However, it's important to go into giving with the right intentions.


  • How to stay personal in every interaction

    There's nothing more insulting than showing up and giving someone a valuation of their property before listening to their motivations for selling. This is a persons' home: treat it with the respect it deserves, stay mindful of the emotions attached to it, and listen.


  • Why scripts often do more harm than good

    Scripts are great as a guideline, but they can become a breeding ground for inauthenticity fast. We have to lean into real conversations, and if sticking to a script is stopping us from really listening, we might be better off tossing them aside.

 

Guest Bio

 

Valerie Torelli is the owner and President of Torelli Realty. With over 3 decades in the business, Valerie is an industry veteran, and in addition to building the #1 real estate company in Costa Mesa, Valerie's drive to create a business grounded in community has turned the company into a fixture in the market. Torelli Realty regularly hosts events and sponsors local schools and organizations to show its commitment to space. Passionate about giving back to the entire community, in response to COVID-19, in early 2020 Valerie and her team put a 3-month pause on real estate to focus on providing service to elderly members of the community.

 

To find out more, visit:

https://www.torellirealty.com/valerie-torelli

https://www.linkedin.com/in/valerie-torelli-806aa614

https://www.instagram.com/valerietorelli/?hl=en

https://m.facebook.com/valerie.torelli1

 

Or give her a call on 

714 540 7355

Apr 13, 2021

Many of us are of the mind that email marketing is dead, but that couldn’t be further from the truth. Email is alive and kicking, as long as we’re doing it right.

 

If we want our email marketing to stick out, we can’t go for generic, boring, pages-long content, but what’s the alternative? Including a ton of different videos and links is the quickest way to end up in a spam folder, so how do we strike a balance?

 

Is there a way to guarantee someone in our database opens every email we send?

 

In this episode, we share how to make the most of email marketing.

 

Three Things You’ll Learn in This Episode 

  • How to use holidays to stay relevant

    Holidays give us the perfect opportunity to reach out to our database in a fun way. Send out themed emails to take advantage of the holiday, and find ways to incorporate giveaways and experiences that build real connections.


  • How to keep emails engaging

    Most people prefer short-form marketing, so keep emails to the point. If something can be said in 5 or 10 words, always go with 5, and aim to give just enough information to spark an interest.


  • Why we have to give a little to get a little

    Our database is more likely to open our emails if they know there’s something in it for them. Have something of value in every piece of communication.
Apr 8, 2021

The idea of scaling our business is undoubtedly exciting. We may see the opportunity as a golden ticket to success. However, it can be disastrous without careful consideration and the right implementations.

 

As we decide to transition from salesperson to leader, there are many things we have to focus on, to make sure growth is sustainable.

 

How do we attract agents who share our vision for growth and maintain our productivity? How do we set ourselves up for long-term success?

 

In this episode, the founder and CEO of The Real Estate Masters Institute, Jeff Bonham, shares how agents can successfully scale to gain freedom and flexibility and keep their income at a high level.

 

Three Things You’ll Learn in This Episode

  • Why massive clarity is crucial for your career

    Spend time figuring out what you want your life to look like and build your career decisions around that. This means deciding whether time or money is more important, as well as whether we want to be on a team or build our businesses. Doing so will save you headaches down the road.


  • How to maintain your personal production while you bring agents on board

    Get off the hamster wheel of the real estate business by getting the right people around you. Having your organizational structure, training, and onboarding processes figured out will ensure both you and your new hires stay as productive as possible.


  • How new agents can find a team that’s right for them

    It may be tempting to join any team that shows an interest in us. However, spending time to see if a team is a perfect fit for us is imperative so we can ultimately live the life we want. Visit with various teams and ask to shadow them to get an idea of what it’s like working with them.

 

Guest Bio

Jeff Bonham is the founder and CEO of The Real Estate Masters Institute. With over 25 years of experience, Jeff is passionate about helping real estate agents and brokers fulfill their life mission through customized coaching programs to help them grow their business to the next level while maintaining a balanced life. 

 

To find out more and to connect with Jeff, go to:

https://linkedprorecruiter.com/ 

https://www.linkedin.com/in/jeffbonhamrealestate

 

Connect with him directly at

jeff@thebonhamgroup.net 

 

To work with Gene, go to:

https://genevolpe.com 

 

To connect with Greg: 

Call (925) 915-1978

 

Or visit

https://www.instagram.com/gregmcdanielreu/

https://www.facebook.com/greg.mcdaniel.739 

 

And for a copy of Matt’s book, visit:

https://getmicrofamous.com

Apr 6, 2021

Many of us have started using technology as part of our marketing strategies, and pixel tracking has become a major talking point for agents looking to take their businesses into the future. However, is that enough?

 

While pixel tracking is an important part of 21st century marketing, it’s become the base level everyone should be using. If we truly want to take our businesses into the future, we should be looking into geofencing.

 

What is geofencing, and how can we start implementing it today? Are there any limitations to the tool? What about the ethical component of it all?

 

In this episode, Intelligence Manager at KlevrLeads, Paul Enriquez shares how to take advantage of geofencing and everything it has to offer. 

 

Three Things You’ll Learn in This Episode 

  • How smart devices have changed the way we market

    As our devices get smarter, it gets easier to get in front of our target audience, everywhere they go. Geofencing has made it possible to advertise not only on our target’s favorite apps, but on every device they own.


  • How to get in front of an audience using keywords alone

    Certain online searches, like looking at home refinancing, will let us know someone is considering selling, but we can take that a step further. If someone is looking at colleges online, we can suss out if they’re about to have an empty nest, and start targeting them before they’re even actively considering a relocation.


  • The one major limitation of geofencing

    Geofencing offers us a ton of exciting opportunities to expand our business, but without creativity, it can only go so far. We have to keep thinking out of the box if we want to make the most of the technology available to us.

 

Guest Bio

Paul Enriquez is the Intelligence Manager at KlevrLeads. With decades of experience in the advertising space under his belt, today Paul is an advocate for geofencing and all the benefits it has to offer, and his specialty lies in using data to target customers the right way. 

 

To find out more, go to:

https://www.klevrleads.com/ 

 

To connect with Jake Wolfe, go to 

https://www.klevrleads.com/ 

https://www.linkedin.com/in/jake-wolfe-983a12199

 

To connect with Nick Sakkis, visit:
https://www.facebook.com/Nick.J.Sakkis 

https://getamplifiedmarketing.com/

 

To work with Gene visit:
Genevolpe.com

 

And to connect with Greg, head to:
https://www.instagram.com/gregmcdanielreu/?hl=en

https://www.facebook.com/greg.mcdaniel.739

Apr 1, 2021

For years, real estate professionals have stuck to the traditional ways of doing business, but considering all the changes we’ve seen in the last year alone, the old model just isn’t feasible anymore.


Gone are the days when being a solo agent and selling homes was enough to bring in a decent income. If we’re aiming to see big results in real estate, we have to shift our approach and get with the times. 


What does the real estate business of the future look like? How can we take full advantage of all the benefits technology and teams have to offer?


In this episode, author, real estate coach and speaker, Lisa B returns to share why she joined eXp and how it's impacted her business.



Three Things You’ll Learn in This Episode 

  • The key difference between teams and going solo
    As solo agents, we can motivate ourselves to a certain degree, but it’s not the same as seeing our colleagues excel around us. Having a team helps us see what’s possible, and reminds us that success is within reach.


  • Why we need to leverage the expertise of our peers
    There’s no need to reinvent the wheel when we’re already surrounded by people who have been through it all. We have to take advantage of the knowledge around us.


  • How to adapt to the new reality of real estate
    Leveraging technology does more than make our lives easier (although that is a major bonus!). In the COVID era, being able to communicate with our teams and our clients digitally is non-negotiable, so embrace the platforms that make it possible.

 

Guest Bio


Lisa B is a Talent Acquisition Specialist at eXp Australia. On top of 3 decades of experience in the business, Lisa is also an established author, having penned
Secret Agents, Banish the Bitch and Bring Out the Babe and Real Estate Agents Reveal All, among others. Lisa is passionate about helping others make a name for themselves in the real estate business, and in addition to being a speaker, she is a Master Trainer and Coach.


To find out more, visit:

https://lisab.com.au/about-lisa-b/

https://www.linkedin.com/in/lisab007?originalSubdomain=au

https://m.facebook.com/LisaBRealEstateTraining/ 


Or email her on 

lisa@lisab.com.au


Also mentioned in this episode: 

https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 

Mar 25, 2021

Real estate is a relationship business, so if we want to make maximum impact, we have to create genuine connections with our database. The question is, how?

What are the most successful agents in the business doing differently from the rest of us? How are they building the type of relationships that bring in a ton of business?

Are their daily routines drastically different from ours, and how can we adapt our strategies for better results?

In this episode, the CEO of KlevrLeads, Jake Wolfe returns to the show to talk about relationships. 

 

Three Things You’ll Learn in This Episode

  • The best time to reach out to leads

    Whether we’re cold calling or sending a text, we’re most likely to get better results when we communicate before noon. Structure the workday so reaching out is the first thing on the to-do list.


  • How to connect with new clients

    When it comes to the personal versus professional debate, it all comes down to preference, but it is possible to do both. If we stay authentic to who we are while maintaining professionalism, we can build a relationship without getting too close for comfort.


  • Why there’s no need to fake it ‘til we make it

    We don’t need to pretend to be anything we’re not because our knowledge and industry expertise makes us valuable. We have to focus on being educators and stop worrying about everyone else’s perception of us.

 

Guest Bio

Jake Wolfe is the co-founder and co-developer of next-generation lead gen and communication software, KlevrLeads. An executive marketing expert, Jake is passionate about helping real estate professionals maximize their impact in their market through tools like custom audience development, geofencing, and predictive analytics. 

To find out more, go to:
https://www.klevrleads.com

https://www.linkedin.com/in/jake-wolfe-983a12199 

 

To connect with Gene go to genevolpe.com

And to connect with Greg, call 925 915 1978

Or visit 

https://www.instagram.com/gregmcdanielreu/?hl=en 

https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARSoTfQTEJaCfR4HVBoaFV4R2siYTTR_EVvSkjd1J_vKLkW_rtwZ6iI2fzAr_yXi8kE&ref=nf_target

Mar 19, 2021

The saying, “All work and no play makes Jack a dull boy” speaks volumes for those of us constantly hustling to reach our goals. We adopt the mindset that we have to suffer to achieve, and as a result, we lose sight of other meaningful aspects of our lives. 

But what if there was a way we could be successful in our business and thrive in our personal lives? How do we find joy and value in our everyday routine, and simplify our lives? 

In this episode, CEO and Owner of Latham Realty Unlimited, Jeff Latham, shares how he simplified his business so he could have more free time in his day-to-day life. As a result, he’s gained more peace, acquired more mental energy, and made more money.

 

Three Things You’ll Learn in This Episode 

  • How simplifying your business can lead to a more joyful life
    Eliminating certain responsibilities from our daily workload allows us to be more present and focus on important relationships that bring us happiness in our lives.

  • Why closing open loops is necessary for productivity
    Open loops occupy mental space hindering our creativity in other areas and ultimately, limiting freedom. Closing them gives us the freedom to work on other tasks or simply rest our minds.

  • How to make more money without sacrificing personal freedom & mental energy
    We can make more money when we pull higher-value levers as opposed to more, lower-value levers. This gives us the work satisfaction we’re looking for, along with the freedom to live as we want.

 

Guest Bio

Jeff Latham is the owner and CEO of Latham Realty Unlimited. With over 14 years of experience, Jeff offers his clients a one-stop-shop: from extensive marketing campaigns to in-house moving and construction companies. 

 

To find out more and to connect with Jeff, go to:

https://www.lathamrealtyunlimited.com/

https://www.facebook.com/Lathamator

 

Or contact him directly at:

jeff@lathamre.com 

(425) 345-4920

 

To work with Gene, go to:

https://genevolpe.com 

 

And for a copy of Matt’s book, visit:

https://getmicrofamous.com

Mar 11, 2021

When it comes to social media marketing, both paid ads and organic content have their merits. However, the average newbie agent won’t have piles of cash to spend on ads, so organic marketing is a brilliant starting point. 

The only question is, how do we do it right? What does successful organic marketing look like, and how can we start implementing it in our businesses?

Once we are in a position to pay for ads, should we move on from organic content altogether?

In this episode, digital marketing consultant, Nick Sakkis, and social media expert, Coach Kyle Draper, join us to talk about organic content. 

 

Three Things You’ll Learn in This Episode

  • The one thing stopping us from creating viral social media content

    There’s no one set path to creating viral content, but there is a way to guarantee we don’t create it, and that’s by not posting anything at all. Stop procrastinating and share video content today!

  • What to talk about on social media

    As real estate professionals, we have access to industry knowledge that most people just don’t. Pay attention to the questions people are asking and use them to create a video for social media that adds value to viewers.

  • What happens to cold calling in the age of social media marketing

    Cold calling is important, but we shouldn’t be pouring all our time and energy into it. If we’re spending 3 hours each day making calls, cut that down to 2 and spend the additional hour on content creation.

 

Guest Bio

Nick Sakkis is the Founder and Big Kahuna at the Nick Sakkis Amplified Marketing Group. A digital marketing consultant, Nick is passionate about teaching and training about digital marketing and sales. He also loves any opportunity to share his expertise and add value to others, and in addition to being featured on a range of podcasts, in 2017 he started a Facebook group geared towards helping agents and entrepreneurs learn all the tips and tricks he’s learned over the years. 

 

To find out more, go to:

https://getamplifiedmarketing.com/ 

https://www.nicksakkis.com/

https://www.linkedin.com/in/nick-sakkis-26999816

https://www.facebook.com/nicksakkismarketing 

 

Kyle Draper is a social media coach and national speaker. As the Creator of Content Compounding, he is a special media expert and specializes in helping Realtors, lenders and entrepreneurs grow their businesses organically, without needing to spend money buying leads. Coach Kyle is the host of The Social Media Mindset podcast. 

 

To find out more, visit:

https://www.kyledraper.com/

https://www.facebook.com/CoachKyleDraper/

https://www.youtube.com/channel/UC86WaoQV1AV1gw7-G8Ps50Q

https://www.instagram.com/coachkyledraper/?hl=en 

https://www.linkedin.com/in/coachkyledraper

https://podcasts.apple.com/us/podcast/the-social-media-mindset/id1552573627 

 

And to find out more about the Spin for NDSS Facebook group mentioned in this episode, go to:

https://www.facebook.com/groups/223195136165037

Mar 5, 2021

Working with high-profile clients can seem intimidating, but it doesn’t need to be. Whether we’re dealing with celebrities or our existing clientele, at the end of the day, we’re doing the same job. However, there are some things we need to take stock of before diving into the high-end real estate world.

What are the major differences between celebrity clients and everyone else? Do athletes and business pioneers have entirely different challenges?

How can we serve a high-end market without ending up at a client’s beck and call?

In this episode, Bestselling author and Operating Principal at the Brokerage House, Aaron Rian returns to share his top tips for working with high net worth clients. 

 

Three Things You’ll Learn in This Episode

  • Why working with high-net-worth clients is EASIER
    High-end and luxury clients have more experience playing ‘the game’. They know what a transaction looks like, and that means they don’t need their hands held.

  • How to show up to appointments with high-end clients
    Most of us would think a suit and tie are the way to go for appointments with prominent clients, but that’s not always the case. It’s more important to dress like our clientele if we want to create stronger connections with them.

  • What sets the luxury consumer apart from everyone else
    High-net-worth clients understand hustle, and they respect it when they see it. Don’t be afraid of overstepping the mark or doing ‘too much’, because most of the time, an affluent buyer will respond best to that mindset.


Guest Bio

Aaron Rian is the Operating Principal at The Brokerage House. With a clientele consisting of mostly athletes, corporate executives, and high-net-worth individuals from around the world, Aaron is one of the best-known real estate agents in the nation. In addition to being featured in a range of publications including USA Today, The Wall Street Journal, and Top Agent Magazine, Aaron is also the author of the bestselling Out Front: The Art of Closing a Deal, and the host of the Expand, Dominate & Profit podcast. 

To find out more, visit:
https://www.thebrokeragerealtors.com/team/aaron-rian/

https://www.instagram.com/aaronrian/?hl=en

https://podcasts.apple.com/us/podcast/expand-dominate-profit/id1436676537 

To connect with Greg, visit:
https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARS5oascEkid8KZ2Fl1qzNuWAQd8ME-0nsHvE9R5Y_Wr61sbbCP6Pykv9EXQlnpRUBM&ref=nf_target

https://www.instagram.com/gregmcdanielreu/?hl=en 

Other links mentioned in this episode:
https://www.klevrleads.com/

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