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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: June, 2021
Jun 29, 2021

With so many agents concerned about the inventory shortage in the US, we need to start looking at potential side hustles, and buying tax liens could be the silver lining we need. 

 

What is a tax lien, and how do we find them, let alone buy them up? What are the unique challenges posed by this area of real estate, and if there are none, why are so few agents jumping at the opportunity?

 

In this episode, the Founder of Tax Lien Alliance, Todd Ashton returns to go deep on the most mysterious opportunity real estate has to offer. 



Three Things You’ll Learn in This Episode 

 

  • When to get into tax liens

    Is there a ‘right’ time to start buying tax liens? What are the ideal conditions for this aspect of real estate? 

 

  • Why tax liens are real estate’s best-kept secret

    If tax liens are such a great way to make money, why do so few people know about them? Is there a catch?

 

  • How to get involved in tax liens as a licensed agent

    Are there any barriers or restrictions agents need to be aware of before diving into tax liens?

 

Guest Bio

 

Todd Ashton is the Founder of Tax Lien Alliance. In addition to his extensive experience as a real estate investor, Todd is an internationally celebrated educator, passionate about teaching others how to use tax liens to build passive income streams. With past mentees (and now lifelong friends) including Robert Kiyosaki, Robert Allen, and Dolf DeRoos, it’s safe to say that Todd is an expert in his field. 

 

To find out more about Todd, visit:

https://www.taxlienalliance.com/ 

https://www.youtube.com/channel/UC-_dGra6kFtDa9-iuaZxDCw 

 

You can call or text Todd on his private line at 801 358 1496 

Or email him at toddashton@gmail.com

 

Connect with your hosts:

https://getamplifiedmarketing.com/ 

https://www.instagram.com/thegenevolpe/?hl=en 

https://www.facebook.com/genevolpe

And call or text Greg on 925 915 1978

Jun 24, 2021

We all think we have big dreams, but more often than not, we’re thinking a lot smaller than we realize. 

 

How can we get into the habit of thinking bigger, and how big is big enough? Can we really achieve anything we set our minds to, or should we be setting more realistic goals for ourselves? 

 

In this episode, mindset strategist, coach and host of The Thinking Big Podcast, Sean Osborn shares how to quit limiting ourselves and create the lives of our dreams. 



Three Things You’ll Learn in This Episode 

 

  • Why our thoughts matter more than we realize

    Our thoughts ultimately become things, so why waste time and energy and put our dreams on the line by thinking small? 

 

  • How to stop self-limiting beliefs in their tracks

    Our belief systems are shaped when we’re kids, so sometimes we don’t even know we’re thinking too small. How can we work to change our beliefs when we don’t know where they come from? 

 

  • How to keep thinking bigger

    How can we get into the habit of consistently pushing for more when we’ve already started taking steps towards our goals?

 

Guest Bio

 

Sean Osborn is a mindset strategist, coach and the host of The Thinking Big Podcast. The developer of The Thinking BIG Model, Sean is passionate about helping others remove their self-limiting beliefs and maximize their potential, so they can achieve their wildest dreams. 

 

To find out more, go to:

https://thinkingbig.info/

https://thinkingbig.info/the-podcast/ 

 

Connect with your hosts:

Genevolpe.com

Microfamous.com

And call Greg on 925 915 1978.

To find out more about Greg’s work with Klevrleads, go to Klevrleads.com

Jun 22, 2021

We get into real estate because we want to take control of our careers, and none of us wants to play in the minor leagues. However, so often, that’s what happens. How can we shift out of doing ‘okay’ and start taking steps towards greatness?

 

What’s separating the big players from everyone else? Do we have what it takes to become a force to be reckoned with?

 

In this episode, we dive deep into why making it to the big leagues is surprisingly simple. 

 

Three Things You’ll Learn in This Episode 

 

  • Why we need to stop trying to do it all

    How can we tell if we’re creating freedom for ourselves as agents, or if we’ve just created glorified jobs for ourselves? 

 

  • How to deliver a stronger brand message

    Are we more likely to get better results if we’re sharing a ton of different messages, or should we be taking another approach? 

 

  • How to transform our business in 12 months

    Is it possible to make massive changes in our strategies (and our results!) in just one year?

 

Guest Bio

 

Connect with your hosts:

https://www.klevrleads.com/

https://www.facebook.com/Nick.J.Sakkis 

http://genevolpe.com/

And call or text Greg on 925 915 1978

 

Books mentioned in this episode:

https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776 

https://www.amazon.com/Tiny-Habits-Changes-Change-Everything/dp/0358003326 

https://www.amazon.com/Everybody-Lies-Internet-About-Really/dp/0062390856

Jun 17, 2021

There’s an overwhelming amount of in-depth information about marketing out there, but people still aren’t seeing results, and that’s because complexity is the killer of success.

 

How can we get back to the basics of marketing, so instead of fancy-sounding tactics, we’re getting serious about strategy? Is it possible to do all that without adding to our existing stress levels in the process?

 

In this episode, President of Rialto Marketing, Tim Fitzpatrick shares how to get massive results from simpler marketing. 



Three Things You’ll Learn in This Episode 

 

  • Why we need to quit getting sucked into the backend of real estate

    Sure, contracts are important and it’s a great idea to have a basic understanding of the process, but what good is all of that if no one even knows what we do?

 

  • How to zone in on a target market

    How can we stop trying to appeal to everyone and find the right consumers for us?

 

  • Why specialization doesn’t need to be a limitation

    Can we keep getting big results if we’re only zoning in on one niche?

 

Guest Bio

 

Tim Fitzpatrick is the President of Rialto Marketing. Passionate about simplifying marketing to create less stress for his clients, Tim advocates against overly complex ideas and information overload. His chief goal is to start with the basics before trying out brand new trends, because marketing shouldn’t be difficult- especially when done right. 

 

To find out more, go to:

https://www.linkedin.com/in/timpfitzpatrick/

https://www.rialtomarketing.com/

 

And to access the resources mentioned in this episode, visit:

https://www.rialtomarketing.com/real-estate-uncensored



Host info:

Connect with Gene at https://www.instagram.com/thegenevolpe/?hl=en or https://www.facebook.com/genevolpemedia/

Find out more about Matt at https://getmicrofamous.com/

And call Greg on 925 915 1978

Jun 15, 2021

Virtual meetings may have become more popular in the wake of COVID, but they’ve been around for ages, and they will be for years to come, and that’s because they offer participants the opportunity to connect and share knowledge no matter where they are.

 

That being said, there is a big difference between really great virtual meetings...and the really bad ones. Where are so many going wrong, and how can we troubleshoot the issues and stop them before they’ve even happened? How can we get better at everything from the technical aspects to the presentations themselves? 

 

In this episode, author of Lead Great Virtual Meetings: The Steps You Need to Succeed, Bernice Ross Returns to the show to share the right way to host a virtual meeting.  

 

Three Things You’ll Learn in This Episode 

 

  • How to build connections in a virtual meeting

    Talking at our participants for hours is only going to bore them, and chances are they’ll zone out. How can we connect with the people in the call?

 

  • Why the type of conversation we’re having matters

    How can we adjust our presentation style to make the most impact in a variety of settings?

 

  • How to nix technical issues

    At some point, we’ve all had to deal with tech problems while on a virtual call. How do we keep those to a minimum?

 

Guest Bio

 

Bernice Ross is the CEO of RealEstateCoach.com. An industry veteran with over 3 decades of experience, Bernice is a Master Certified Coach, passionate about helping agents maximize their potential. She is also an author of more than 1300 published articles on Inman News, as well as 7 books- most recently Lead Great Virtual Meetings: The Steps You Need to Succeed. Bernice holds an MA in English from UCLA and a PhD in Educational Psychology from USC. 

 

To find out more, go to:

https://realestatecoach.com/
https://www.linkedin.com/in/berniceross/

https://leadgreatmeetings.com/

https://realestatecoach.com/products/agenttraining/

https://realestatecoach.com/products/listen-and-learn-real-estate/ 

 

https://www.nar.realtor/about-nar/leadership-and-staff/leadership-academy/2021-sessions 

 

To connect with your hosts, go to:
https://www.facebook.com/Nick.J.Sakkis 

Genevolpe.com

And call Greg on 925 915 1978

Jun 10, 2021

We all have the same number of hours in a day, but how we choose to spend that time makes all the difference, and that’s what makes leverage so important.

 

Are we making the most of every moment, or could we be delegating some of our tasks? How do we even know which activities are worth the time splurge, and which are draining our batteries?

 

In this episode, owner of Your Realty Leverage, Inc, Brindley Tucker returns to the show to do a deep live on delegation. 

 

Three Things You’ll Learn in This Episode 

 

  • What needs to be leveraged

    Which of our tasks require our attention, specifically? Could any of the things we’re doing on a regular basis be handled just as efficiently by someone else?

 

  • How to calculate what our time is worth

    Is there a surefire way to work out our current hourly rate?

 

  • How our egos stop us from maximizing our time

    Could we be standing in our own way and stopping ourselves from handing off the tasks we don’t need to do?

 

Guest Bio

 

Brindley Tucker is the owner of Your Realty Leverage, Inc. Passionate about helping develop leaders by leveraging the service of others, Brindley and her team recruit, train and coach assistants, operations managers, transaction coordinators and real estate agents, all to help their clients delegate all the tasks that aren’t making them money.

 

To find out more, go to:

Meetwithbrindley.com

https://www.facebook.com/brindley.tucker 

https://yourrealtyleverage.com/about-us/

https://www.linkedin.com/in/brindleytucker/ 

 

Books mentioned in this episode:

https://www.amazon.com/80-20-Sales-Marketing-Definitive-ebook/dp/B00CGNRVHE 

 

Connect with your hosts:

Microfamous.com

Genevolpe.com

And call Greg on 925 915 1978

Jun 8, 2021

Instagram Reels and TikTok are fast becoming the place to be for marketing, and it’s something agents need to get into, stat! The only problem is, many of us have no idea where to start.

 

How can we start using Reels as part of our social media marketing strategies? Can it work alongside our existing content creation, or should we be switching those up altogether? 

 

In this episode, CEO of Berman Media PD, Michelle Berman returns to discuss how to make the most of Reels as a Realtor. 

 

Three Things You’ll Learn in This Episode 

 

  • What makes IG Reels a better choice than TikTok for Realtors

    If Reels are essentially the Instagram version of TikTok, why should we be doing one instead of the other? 

 

  • When it’s a BAD idea to spend money on ads

    Having ad-spend behind our content is a great idea to expand our reach, but what should we be doing first

 

  • How to shift our daily activities to be more 2021-friendly

    How much time should we spend on old-school lead gen, and how can we incorporate more social media-based prospecting into our days?

 

Guest Bio

 

Michelle Berman is the CEO of Berman Media PD. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about helping real estate and mortgage professionals take their social media to the next level. 

 

To find out more, visit:
https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75 

 

And to register for Michelle’s Building a Stronger Virtual Handshake conference, go to:
https://virtualhandshakeconference.com/ 

 

To connect with your hosts, go to:

https://getamplifiedmarketing.com/ 

https://www.instagram.com/thegenevolpe/?hl=en 

And call Greg on 925 915 1978

Jun 3, 2021

No one wants to feel like they’re stuck on a hamster wheel, but unfortunately, it’s something many agents can relate to.

 

How can we pull out of the rat race for good, and start doing the activities that boost us to new heights? Is it possible to make a massive impact without sticking to the typical expectations of what a real estate professional does?

 

In this episode, the owner of kwELITE and Elite Real Estate Systems, and host of the Team Building Podcast, Jeff Cohn shares how to challenge the norms and build a more impactful business. 



Three Things You’ll Learn in This Episode 

 

  • How to exit operations more smoothly

    When should we start thinking about exit strategies? Is it ever ‘too soon’?

 

  • How to increase our net worth

    What are we worth right now, and what can we do to change that number for the better? 

 

  • What brokers can do to make a more positive impact

    How can we become more than a broker and start making a real difference in our agents’ lives?

 

Guest Bio

Jeff Cohn is the owner of kwELITE and Elite Real Estate Systems. Revered for building the nation's fastest-growing real estate team, Jeff is passionate about paying it forward, and today he channels his energies into helping agents create their thriving businesses, so they can do the same. In addition to his high-level coaching, Jeff is the host of the Team Building podcast. 

 

Get a copy of Jeff's business plan at:

https://www.eliterealestatesystems.com/jeffsbusinessplan

 

To find out more about Jeff, ERS, and their events, visit:

https://www.eliterealestatesystems.com/about 

https://www.eliterealestatesystems.com/

https://www.eventbrite.com/o/elite-real-estate-systems-18000932614

 

And tune into the Team Building podcast at:

https://www.eliterealestatesystems.com/podcast

Jun 1, 2021

Many of us have heard about the iOS privacy updates that limit Facebook’s ability to track users. The question we should be asking now is, what does this mean for the average real estate professional?

 

What are the next steps we should all be taking in our social media marketing strategies? Will our online footprint be impacted, outside of Facebook? 

 

In this episode, we’re doing a deep dive into how the updates will affect us, PLUS surprise guest, eXp Realty’s Ramon Lomeli makes an appearance. 



Three Things You’ll Learn in This Episode 

 

  • What the iOS update means for the Facebook pixel

    How effective will the Facebook pixel be if a ton of iOS users make use of the new privacy features? 

 

  • How to keep targeting people in our databases

    What’s the key difference between first-party and third-party data, and which should we be using to stay in front of our audiences?

 

  • Why the iOS policy change is only the start of what’s to come

    Which other big players are making changes to their policies, and how can we stay ahead of the curve?

 

Guest Bio

Ramon Lomeli is an eXp agent based in Winston-Salem, North Carolina. Committed to making his mark on the industry, Ramon has an impressive presence on social media with a wide following. 

 

To find out more, visit:

https://www.instagram.com/ramon_the_realtor/?hl=en
https://www.facebook.com/RamonLomeliRealtor/ https://www.tiktok.com/@ramon_the_realtor?lang=en&is_copy_url=1&is_from_webapp=v1 

 

Connect with your hosts:

Call Greg McDaniel on 925 915 1978

Connect with Nick at https://www.facebook.com/Nick.J.Sakkis 

Or go to https://getamplifiedmarketing.com/ 

Find Gene at http://www.genevolpe.com/

And find out more about KlevrLeads at https://www.klevrleads.com/

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