Dealing with objections in real estate is a frustrating reality for agents, so it’s a good idea to have responses to those objections prepared in advance. How should we react to protestations in the buying process? Is there a way to stop objections from forming in the first place- and how should we approach buyers who stall the process to speak to other decision makers? On this episode, CEO and President at BrokerageUP! Inc and RealEstateCoach.com, Bernice Ross shares how asking the right questions can help us tackle objections.
Takeaways + Tactics
Asking questions is extremely powerful. Instead of telling a client what to do, formulate questions that will help them rethink their objections.
To avoid objections being raised at crucial moments, be upfront with buyers at the first meeting. Ask if they would be ready to make an offer immediately when they find the right house.
It’s extremely frustrating for agents when buyers stall the buying process to consult with their decision makers. To stop this from happening, encourage buyers to bring decision makers along to each listing.
As we head into a new decade, it’s time to start thinking like the next generation of real estate agents. What is the new generation doing to reach a wider audience? Once we connect with a bigger audience, how can we build stronger relationships with our markets? On this episode, Gene Volpe joins us to discuss the next generation tactics to take our businesses into the future.
Takeaways + Tactics
Use social media to share content everyone enjoys. While cat videos might not tell our audience we’re great agents, they do humanize us and show our personalities.
Once we’ve branded our personalities, we have to remind our audiences of the work we do. This doesn’t need to be a time-consuming task- we just have to be more intentional about our content.
Build stronger relationships by approaching local businesses and asking to promote their special offers. The businesses will benefit from the awareness, customers will benefit from the specials and we’ll be known for sharing value.
For a free once-off call with Greg, text him on 925 915 1978
For more on Gene, visit Genevolpe.com
And if you’d like to use podcasts to take your business to the next level, head to Howtogetfeatured.com