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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Now displaying: Page 4
Feb 18, 2021

With people moving out of big cities across the country, there’s never been a better time for agents to redefine their strategies. Is there a way to take advantage of the mass urban exodus

Which agents stand to gain the most from the migration, and does anyone stand to lose?

More importantly, how should we be reaching out to our databases to build the necessary connections to turn this period into our most profitable one yet?

In this episode, we’re sharing our marketing tips ahead of the move- plus, a surprise guest appearance by Las Vegas Realtor, Arnee Dodd!

 

Three Things You’ll Learn in This Episode

  • How small-town agents can make bank from the mass departure:

    By now, we should all know about the importance of creating ‘best of’ videos in our neighborhoods, but for those of us who haven’t started yet, the time is now! We have to create videos that highlight what makes our markets unique.

  • Why all is not lost for the big city agent:

    People may be leaving big cities, but there’s still an opportunity for agents in those markets. Build referral networks across the country, using eye-catching marketing.

  • Why social media marketing is only one piece of the puzzle:

    Social media is the newest way to market, but that doesn’t necessarily make it the most effective. No matter where we’re located in the country, it’s important to connect and consolidate relationships with our existing databases through things like direct marketing and email.
Feb 11, 2021

With 2021 well underway, most agents are thinking about how to take their business forward, and something that pops up in most conversations is the Clubhouse app. 

For those of us who don’t already know about the app, what is Clubhouse, and what has it done to get the real estate industry so excited?

Is this really a tool that can take us to the next level, or is it a soon-to-fade gimmick? Most importantly: how can we use it in our businesses?

In this episode, we’re discussing the pros and cons of the app that’s taken the industry by storm in the first two months of the year. 

Three Things You’ll Learn in This Episode

  • What makes Clubhouse an attractive platform for real estate professionals:

    Clubhouse gives its users the opportunity to connect with people they would otherwise never have met. This makes it a great way to network and share ideas with agents in a ton of different markets.

  • Why we need to be mindful of Clubhouse’s limitations:

    Clubhouse may connect us with people talking about the industry, but that doesn’t always mean they’re industry experts. We have to vet the people we’re listening to if we want to be sure we’re getting accurate information, and that takes time many of us don’t have.

  • Why idea-sharing platforms aren’t always the best place to invest our time:

    Having a ton of ideas isn’t what moves our businesses forward, implementation is. Avoid spending hours looking for new ideas on online platforms, and focus on going deep on what works.
Feb 4, 2021

Divorce is an incredibly sensitive experience, but the reality of our society is that it exists, and in most cases a marital home will end up being sold. As real estate professionals, we can be on hand to help, but we have to approach it the right way.

Divorce sales come with a ton of nuances, and as agents we need to be aware of those before diving into the niche. What do we need to know before getting started, and what could stop us from carving out a space for ourselves?

How can we position ourselves as divorce real estate specialists without coming across as insensitive to the people going through it, and where do we even begin to look for leads? 

In this episode, family law real estate expert, Laurel Starks shares how to make divorce sales a part of our business while staying respectful to our clients every step of the way.

 

Three Things You’ll Learn in This Episode

  • The importance of impartiality in divorce sales:

    It’s okay to be empathetic towards divorcing clients, but neutrality is the key to a smooth transaction. By having a sense of detachment from the divorce itself, we can build trust with both parties and make the experience easier for everyone involved. 

  • When to approach divorce leads:

    Offering divorce real estate services to someone the second they announce their separation is not only distasteful, but it could also not be relevant yet. Focus on being a resource and assist where necessary and don’t jump in too soon. 

  • Why training is vital in the family law arena:

    Family law is filled with experts, from attorneys to psychologists, and there’s no reason that shouldn’t extend to real estate professionals. Take the time to get educated on the space, and join training programs like the ones offered by The Ilumni Institute. 

 

Guest Bio:

Laurel Starks is a recognized court-appointed expert and trained neutral party in family law cases involving real estate matters. Her focus on divorce-related real estate has led to over $200 million in sales volume throughout Southern California and she is often regarded by her peers as the pioneer of the divorce real estate niche. Laurel has advised, consulted, and testified in hundreds of divorce cases, facilitating the sale of real property, as well as providing fair market valuation reports and testimony thereto. She is a national speaker on topics pertaining to real estate in family law. Attorneys, judges, and other legal professionals have come to rely on Laurel’s knowledge, judgment, integrity, as well as her ability to explain complex real estate matters to those affected by them. Laurel is the author of The House Matters in Divorce and Divorcing The House, and she has been recognized by Inman News as both an Inman Innovator and an Inman Influencer. 

 

To find out more, go to:

https://www.getdivorcecertified.com/ 

https://www.thedivorceniche.com/ 

https://ilumniinstitute.com/ 

https://www.amazon.com/Divorcing-House-Understanding-Could-Should-Keep/dp/1936268973

https://www.amazon.com/House-Matters-Divorce-Untangling-Financial/dp/1936268450 

And for a copy of the free handbook mentioned in this episode, text "Free" to 833-425-7018 

You can also email:

nikki@ilumniinstitute.com 

laurel@starksrealtygroup.com 

 

Connect with Gene @GeneVolpe on Clubhouse

Jan 28, 2021

The market may be doing relatively well at the moment, but a dip is inevitable at some point. The question we should be asking ourselves is, are we ready for it? The wealthy most certainly are.

Throughout time, the rich have managed to maintain control over their money, no matter the circumstances. What are they doing that the rest of us aren’t, and what’s stopping us from following their lead? 

Where are so many of us going wrong with our investments in the first place?

In this episode, America’s #1 Money Mentor, Chris Naugle returns for part 2 of what the rich are doing to get richer. 

 

Three Things You’ll Learn in This Episode

  • How to apply the logic of buying low and selling high, NOW:

    The real estate market is still in a great place at the moment, but it will take a dip at some point. Seize the opportunity to sell high now, and re-enter the space once the market has evened out.


  • What to do with cash while we wait for the market to drop:

    Cash is always at risk of inflation, so it makes sense that many people are hesitant about hanging onto it after selling assets. Until the real estate market slows down, it’s a wise idea to keep money in a specially-designed whole life policy. 


  • Why we need to change the way we approach investing:

    We’re gamblers by nature, and that’s why most people hang onto their investments for as long as possible. The problem is, hanging on too long can end up costing us way more, so set rules of engagement, and stick to them. 

 

Guest Bio:

Chris Naugle is America’s #1 Money Mentor. Over the last 20 years, he's built and owned 16 companies, and his businesses have been featured in media platforms including Forbes, ABC, and House Hunters. Today, in addition to being the Money Mentor for The Money Multiplier, Chris is co-founder and CEO of FlipOut Academy™ and founder of The Money School™. Chris is the author of The Private Money Guide and Mapping Out the Millionaire Mystery, and host of the Real Estate Money School podcast. 

 

To find out more, go to:
https://www.chrisnaugle.com

https://www.chrisnaugle.com/resources/

https://www.chrisnaugle.com/podcasts/

Jan 21, 2021

2020 threw a lot of unexpected challenges our way, and even though real estate was deemed essential in most places, many agents are still feeling anxious about what the future holds. However, by reprogramming our bodies and minds, we can overcome our fears and make 2021 our best year yet. 

We have more power over ourselves than we realize, and by making necessary tweaks here and there, there’s no reason we can’t achieve anything we set our minds to, no matter what’s going on in the world. What are those tweaks, and how do we implement them in our daily lives?

Is it even possible to switch things up when it already feels like we’ve got too much going on?


In this episode, co-founder and Chief Cultural Officer at eXp Realty, Brian Culhane shares how to reprogram ourselves for better results. 

 

Three Things You’ll Learn in This Episode

  • How to get better at the core component of sales:

    Talking to strangers is the essence of sales, but it’s not always easy. We have to work on becoming the best versions of ourselves to have the confidence and energy required to build relationships with new people.


  • How to build capacity when it feels like we’re drowning:

    Most of us have experienced feeling like we have too much on our plates, but the trick to changing that isn’t by taking anything away, it’s by doing more. Our capacity is like a muscle, and working it only leads to bigger results. 


  • Why doing it on our own can actually hold us back:

    Working as a lone wolf can only get us so far, so if we want to see great results we have to work alongside others and be willing to ask for assistance when we need it.

 

Guest Bio:

Brian Culhane is the co-founder and Chief Cultural Officer of eXp Realty. He is passionate about fostering a collaborative community within eXp and has played a vital role in rapid growth into 45 states. Brian is also the CEO of The Culhane Group at eXp, and host of Brian Culhane- The Success Philosopher Podcast

 

To find out more and to connect with Brian, go to:

https://www.facebook.com/brianculhane5000/

https://www.linkedin.com/in/brianculhanex

https://anchor.fm/brian-culhane 

 

Or email him at:

brian@exprealty.com

 

To work with Gene, go to:

Genevolpe.com

 

And for a copy of Matt’s book, visit:
Getmicrofamous.com


Other links, products, and books mentioned in this episode:

https://www.wimhofmethod.com/

Jan 14, 2021

With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead. 

Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We’re also battling against a tidal wave of negativity from the news and our social media timelines, and that can take a toll on our motivation too. 

We have to establish mindsets and routines that help us gain control of our psyche so we can create momentum. 

How do we re-establish our routines so we can follow through on the activities that help us achieve our goals? What does it take to go against the grain of negativity? 

In this episode, Team Synergi lead listing agent and Toe-2-Toe podcast co-host Jenn Murtland returns to talk about how to dial in our morning routines so we can start our day motivated and in a positive headspace, and why that’s so critical right now.

 

Three Things You’ll Learn in This Episode

  • The power of positive interruption:

    With all the negativity in the world today, putting out positivity is a powerful differentiator. Interrupt the gloom and doom of social media timelines with something uplifting and inspiring and you’ll draw people in. 

  • How to establish a motivating morning routine:

    To start off our days motivated and in a positive mindset, we have to build up our emotional bunker. Create a strong foundation for your morning routine with affirmations, gratitude, and journaling. That will counter negativity and give us the emotional fuel to start our day strong. 

  • What agents need to focus on every single day:

    After getting your mindset dialed in, the first thing we need to do is focus on our highest dollar-producing activity first. As real estate agents, the most important thing we can do is lead generation and consistently creating opportunities for new business. 

 

Guest Bio:

Jennifer Murtland is the lead listing agent at Team Synergi. A seasoned agent with over a decade of experience in the industry, she is also a co-host on the Toe-2-Toe podcast, alongside Monica Weakley. Jennifer is also an author at Inman

 

To find out more, head to:
https://www.linkedin.com/in/jennifermurtland-14583b4 

https://toe2toepodcast.podbean.com/

You can also reach Jenn directly 513.400.1691

Jan 7, 2021

The most successful real estate salespeople are prospecting machines who effectively generate leads and convert them into appointments. If we want to grow a business, we have to replicate our prospecting efforts. One of the most powerful ways we can do that is through an ISA. 

A thriving inside sales machine is the key to future growth, and for real estate expansion leader, Aaron Rian, it’s the most profitable piece of marketing and the pinnacle of his business.  

How do we hire and train ISAs who can replicate our prospecting results? How can we turn the skills we gained in previous careers into unique value in real estate? 

In this episode, entrepreneur, real estate expansion leader, bestselling author, and podcast host of Expand, Dominate & Profit, Aaron Rian shares how he runs the ISA model at a high level.

 

Three Things You’ll Learn in This Episode

  • The importance of knowing our numbers:

When you run the ISA model, you have to give yourself a cushion to account for the leads that don’t go anywhere. You can expect anything from 25% to 30% of those leads to be cancels, reschedules, and no-shows. Tracking and understanding those percentages can make our results more predictable. 

  • How to train our ISAs for success:

If we want our ISAs to successfully reproduce the results we get on the phone, we have to set expectations from day one and create clarity around the benchmarks they have to reach to have a successful day. When they know what number they need to hit in order to be successful for that day, they can go towards that goal. 

  • How our previous jobs can set us apart in real estate: 

Aaron Rian found a way to bring his past experience of owning a call center into real estate. It allowed him to capitalize on something he knew really well which he leveraged into his real estate career. Many people have background skills in other areas that they are ignoring because they are trying to follow what other people are doing. If we leverage those skills, we can create unique value.

 

Guest Bio:

Aaron Rian is an entrepreneur, bestselling author, operating principal at The Rian Group Real Estate, and podcast host of Expand, Dominate & Profit. He is one of the most well known and successful real estate agents in the nation. Aaron’s clientele consists mostly of athletes, corporate executives, and high net worth individuals from around the world.


To get in touch, send an email to arian@brokeragerealtors.com, and subscribe to Expand, Dominate & Profit on Apple Podcasts.

Dec 31, 2020

The economy we knew pre-COVID no longer exists, and many people who once lived in the city to be closer to work and schools are now doing everything remotely. All this has contributed to urban flight on a grand scale, so it’s time for agents to switch up their strategies. 

We’re seeing a massive shift in what the consumer wants out of their home, and as real estate professionals, it’s our duty to help them find the property that best suits their new needs. What can we do to assist city homeowners in relocating to the suburbs or rural areas?

How long will the mass exodus last, and what does the move away from cities mean for property owners, both residential and commercial? 

In this episode, the author, residential real estate expert, and host of the eRealEstateCoach Podcast, Jim Remley shares how to respond to urban flight as agents and community leaders. 

 

Three Things You’ll Learn in This Episode

  • How to show urban sellers we’re open for business:

Take a look through every marketing piece we share and scan for the word ‘relocations’. If it’s not already there, add it in, stat! We have to let urban clients know we’re on hand to help them leave the city. 

  • How rural agents can set themselves up for booming business:

Start reaching out to Realtors in nearby urban markets. By building great relationships with the agents in feeder markets now, we’ll be the first people they think of when a client decides to relocate.

  • How to use social media to identify potential clients during the exodus: 

Linkedin offers a ton of opportunities for lead generation because it lets us see where people work. Look for people working remotely and reach out to see if they would be interested in relocating to the market we serve. It may sound like a long shot at first, but we’re bound to get a response from someone.

 

Guest Bio

Jim Remley is an industry superstar, author, and nationally recognized expert in the field of residential real estate. In addition to being the Principal Broker at John L. Scott Real Estate and founder of Luxury Home Council, Jim is the President of erealestatecoach.com, where he has coached thousands of top producers to create financial freedom and work-life balance. Jim is also the host of the eRealEstateCoach Podcast

 

To find out more, go to:
http://erealestatecoach.com/ 

To listen to Jim’s podcast, visit:
https://www.buzzsprout.com/639901

And for his books, head to:

https://www.amazon.com/Jim-Remley/e/B001JS8ICY%3Fref=dbs_a_mng_rwt_scns_share 

 

To connect with Gene, go to:
Genevolpe.com

 

For a free copy of Matt’s book, go to getmicrofamous.com/free 

And for a hardcopy version, go to   https://www.amazon.com/MicroFamous-Become-Famously-Influential-People/dp/1734410302/ref=sr_1_1?crid=1133ZEIV1XYH8&dchild=1&keywords=microfamous+matt+johnson&qid=1607082901&sprefix=microfamo%2Cdigital-text%2C404&sr=8-1 

 

And to contact Greg, email him at greg@gregmcdaniel.com

Or text him on 925 915 1978 

 

Other links mentioned in this episode:

Timcast IRL https://www.stitcher.com/show/timcast-irl

GSD Mode Podcast https://www.gsdmode.com/gsd-mode-podcast-main-website-new 

KlevrLeads https://www.klevrleads.com

Dec 24, 2020

Despite all the technology available to us, many agents are still using old-school marketing strategies and hoping for above-average results. If we want to dominate our markets, we have to up our game. 

The consumer of today is online, and if we aren’t staying in front of them digitally, our competitors will be. To make our mark on the industry, we have to start investing in high-tech solutions that enable us to track our leads all over the internet.

Which technologies will allow us to target our audience wherever they are? How can we use advanced software to stay ahead of our competitors every step of the way? 

In this episode, co-founder and co-developer of KlevrLeads, Jake Wolfe shares how to dominate the industry with next-level marketing tools. 

 

Three Things You’ll Learn in This Episode:

 

  • How retargeting pixels take us from average agent to advanced marketer:

The only way to stand out in this business is by becoming ambassadors of our craft. We have to stay top of mind for everyone in our database, and the best way to do that is by consistently trapping our leads in retargeting pixels. 

  • How geofencing keeps us in front of the audience everywhere they go:

The biggest players in every industry are using geofencing to target their databases wherever they are, and agents should follow suit. By taking advantage of geolocating services to earmark where our leads are spending time, we can ensure they’re constantly surrounded by our ads.

  • Why it’s important to put pressure on our competitors:

Everyone in our market is competing for the same leads, so we have to put pressure on our competition. Advanced software like KlevrLeads makes this possible by targeting our competitors’ leads with advertising that dissuades them from doing business with anyone but us.

 

Guest Bio:

Jake Wolfe is the co-founder and co-developer of KlevrLeads, a next-generation lead gen and communication software. Passionate about helping real estate professionals make their mark on the industry using tools like predictive analytics, custom audience development, and geofencing, Jake is an executive marketing expert. 

To find out more, go to:
https://www.klevrleads.com

https://www.linkedin.com/in/jake-wolfe-983a12199 

Mention Real Estate Uncensored when signing up to pay just $500 once-off for an advanced tracking website

 

To connect with Matt and to get a copy of his book, go to:

Getmicrofamous.com

facebook.com/getmicrofamous

https://podcasts.apple.com/us/podcast/microfamous/id1401111217  

 

To find out more about Gene,visit:

Genevolpe.com

 

And to contact Greg, call or text him on:

925 915 1978

 

Links mentioned in this episode:

https://likely.ai/ 

https://otter.ai/

Dec 17, 2020

As most entrepreneurs will attest, profitability doesn’t happen overnight. In order to make money, we have to put a ton of money, time, and energy into our projects, but what if that wasn’t the case?

 

Buying businesses means we don’t have to go through the process of building a company from the ground up. However, many of us haven’t even considered purchasing established businesses because we simply don’t know how to do it.

 

How can we get started with acquisitions, and how can we be sure we’re buying the right companies? How can we afford to buy a business in the first place? 

 

In this clip, co-founder of Unconventional Acquisitions, Ryan Snow shares everything we need to know before buying a business. 

 

Look at the biggest expense your business has and ask yourself ‘what if I owned the company I’m outsourcing to?’ -Ryan Snow

 

Things You’ll Learn in This Episode

  • Why entrepreneurs should consider buying businesses:

    As entrepreneurs, we already know we want to have our own businesses, but there’s no need to start from scratch. By buying already-profitable businesses, we can speed up the process and fast track our success. 

  • How buying businesses helps small companies expand:

    Expanding into new markets is a great way to grow, but doing so takes a lot of time and energy away from the businesses we already have. Instead of starting over in a new territory, look into what’s already there. By taking over existing small businesses, we won’t have to deal with establishing something new. 

  • How real estate investors can capitalize on acquisitions:

    There’s a lot of crossover between buying businesses and real estate investing. The great thing is, with it being so easy to leverage money for small businesses, buying a business doesn’t need to cost much more than a real estate piece- but the cash on cash return will be much higher.

  • Who should avoid buying businesses:

    Buying businesses is a great way to build passive streams of income, but it still requires some of our time. For that reason, anyone already maxed out with their current businesses should think twice before taking the leap. 

  • How to tell if we’re making the right purchase:

    Buying a business is a big commitment, so pay attention to any red flags that come up. These could be anything from lawsuits to regulations with the potential to put operations on hold. If anything feels ‘off’, we should always go with our gut.

 

Guest Bio:

Ryan Snow is a sales leader, business coach, teacher at heart, and the #1 Best-Selling co-author of The Miracle Morning for Salespeople. In addition to being a trainer, mentor, and speaker at Explosive Sales Growth, Ryan is also the co-founder of Unconventional Acquisitions. Geared towards assisting people interested in purchasing small businesses, Unconventional Acquisitions shares proven methods to find, negotiate, structure, and fund purchases with little or no cash of their own. 

 

To find out more, go to:
http://buyasmallbiz.com/ 

https://www.explosivesalesgrowth.com/about-ryan/

https://www.linkedin.com/in/ryansnowteam

 

And to get 20% off the course mentioned in this episode, use the Discount Code ‘Uncensored 20 Off’ at http://buyasmallbiz.com/ 

 

To get a copy of Matt’s book, head to:

Getmicrofamous.com

 

To contact Greg, email him at greg@gregmcdaniel.com

Or text him on 925 915 1978

 

And to connect with Gene, go to:

Genevolpe.com

https://www.facebook.com/genevolpemedia/ 

https://www.linkedin.com/in/genevolpe

https://www.instagram.com/thegenevolpe/ 

 

Books mentioned in this episode:

 

Profit First by Michael Michalowicz https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4 

 

The Millionaire Real Estate Agent by Gary Keller, Dave Jenks and Jay Papasan https://www.amazon.com/Millionaire-Real-Estate-Agent-About/dp/0071444041 

 

The 80/20 Principle by Richard Koch https://www.amazon.com/80-20-Principle-Secret-Achieving/dp/0385491743 

 

The Star Principle by Richard Koch https://www.amazon.com/Star-Principle-Richard-Koch/dp/0749929626 

 

80/20 Sales and Marketing by Perry Marshall https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059 

Dec 10, 2020

We’re living in strange times, and lately it feels like doom and gloom has become everyone’s go-to state. When did negativity become our default, and how can we make the shift from pessimism to positivity?

 

A lot of the time, negativity comes down to mindset, and all it takes to get out of a funk is a willingness to change the way we think. We have to train our brains to be more optimistic, but how? 

 

What can we do to inject a more positive energy into our lives and get rid of the gloom for good? 

 

In this episode, Master Certified Coach and CEO of RealEstateCoach.com, Bernice Ross returns to the show to share how to rewire our minds and pave the way for more positivity. 

 

Your brain can’t focus on more than one thing at a time, so choose to focus on what you’re grateful for. -Bernice Ross

 

Three Things You’ll Learn in This Episode

 

  • Why we need to be more mindful of our thoughts:

    Our brains can only process one thought at a time, so when we tell ourselves we don’t want something to happen, we’re really saying we ‘want it- not’. By dwelling on the things we want to avoid, we’re only making them more likely to happen, so we have to be careful with where we send our energy. 

  • How to shift into a more upbeat mood when we’re feeling ‘off’

    When our cerebral hemispheres aren’t firing at the same rate, we end up feeling out of sorts, but it’s easy to combat that. To get back into sync, all we have to do is blast some music that gets us snapping our fingers along with the beat. 

  • How to launch our days the right way:

    The way we start our mornings sets the tone for our entire day, so set aside time for a ‘power hour’. Identify 2 or 3 mood-boosting activities to do first thing in the morning, every day- and remember, those might look different for other people. The most important thing is to find what works best for us.

 

Guest Bio

 

Bernice Ross is a Master Certified Coach with over 3 decades of real estate sales experience, and the CEO of RealEstateCoach.com. A nationally syndicated columnist at Inman News, she is also the author of 6 books. Bernice holds a Doctorate in Educational Psychology from the University of Southern California. 

 

To find out more, go to:
https://realestatecoach.com/ 

https://realestatecoach.com/about/

https://www.inman.com/author/berniceross/ 

 

And to get access to the courses mentioned in this episode, go to:

https://realestatecoach.com/training/list-sell/ 

https://realestatecoach.com/products/newagent/ 

To get $100 off, use the promo code ‘McDaniel’

 

To contact Gene, go to:

Genevolpe.com

Gvimedia.com

 

And to get in touch with Greg, go to:

Gregmcdaniel.com

 

You can also email him at:

greg@gregmcdaniel.com

 

Or text him on 

925 915 1978

Dec 3, 2020

Given everything that’s happened in 2020, most of us are more excited than ever to ring in the new year. 2021 is a fresh start, and it’s up to us to make the most of it.

 

Planning for the new year in advance is vital if we want to set it up as our best year yet. It’s time to think about what we want to achieve in 2021 and start plotting the steps to achieving it.

 

How can we zone in on our vision for the year ahead? What can we do now to guarantee 2021 brings us bigger results?

 

In this episode, host of the GSD Mode Podcast, Joshua Smith shares how visualization and hard work will make our dreams of a booming 2021 a reality.

 

Never sacrifice what you want most for what you want in the moment. Stay focused on your goals. - Joshua Smith

 

Three Things You’ll Learn in This Episode

 

  • How to get a clearer look at the path ahead:

    Never underestimate the power of knowing the numbers. When we have a clear idea of how much effort goes into closing each deal, we can replicate the process and work out how many transactions we need to complete to reach our goals. 

  • The importance of knowing what we want to achieve:

    Where we put our focus is where we’ll go, so it’s important to be mindful of what we’re telling ourselves. Creating vision boards and writing down our goals is a great way to remind ourselves where we’re going so we can make our dreams a reality. 

  • Why visualization can only take us so far:

    It’s great knowing exactly what we want to achieve, but we can’t rely on visualization and mood boards alone. If we aren’t backing that up with the actions to make our dreams a reality, we’ll never succeed. 

 

Guest Bio:

 

Joshua Smith is the owner and host of GSD Mode, the world’s top real estate podcast. As an Arizona Realtor, he has been voted the 30th Top Realtor in America by The Wall Street Journal, and ranks in the top 1% of Realtors worldwide. Joshua is also passionate about helping other Realtors reach their full potential, and mentors over 1000 real estate professionals each year across the US and Canada. 

 

To find out more, go to:

https://www.youtube.com/user/JoshuaSmithAZ

https://www.gsdmode.com/mainpage 

https://www.linkedin.com/in/joshuasmithgsd

 

To find out more about Gene, go to:

Genevolpe.com

 

And to contact Greg, call or text him on:

925 915 1978

 

Books mentioned in this episode:

https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X 

https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 

Nov 26, 2020

Raising capital is all a game, and it’s one the wealthy have mastered. The trouble is, most people have never been taught the rules of how to play, and that’s where we get left behind.

 

We may be on the same game board as the wealthy, and we might even be using the same pieces, but until we start adapting their strategies we’ll always be at a disadvantage.

 

What are the wealthy doing that the rest of us aren’t? How can we change the way we’re thinking about raising capital and set ourselves up for better results?

 

In this episode, author of Entrepreneurial Money Secrets, Andrew Rey shares how to play the game of wealth and win.

 

If building wealth is a game, we have to ensure we’re using the right pieces on the board. LLCs, corporate entities, land trusts, and living trusts are all instruments we need to learn to use. -Andrew Rey

 

Three Things You’ll Learn in This Episode

  • Why everything we’ve been taught about debt is wrong:

    Most of us have been advised to avoid debt at all costs, but that’s only going to keep us from growing. For entrepreneurs, leveraging credit is the first step to building out our capital. 

  • How to get our money to flow and grow like the wealthy do:

    Everything in the universe is meant to keep moving, and our money is no exception. To get a maximum ROI, we can’t park our money in a bank like we’ve been led to believe- we have to keep circulating it as it grows. 

  • Why the wealthy keep their business and personal credit separate:

    As soon as we start acquiring wealth, we become a target for lawsuits and audits, and if our business and personal credit aren’t separate we run the risk of losing everything. Just like we’d have land trusts or LLCs for each property we’re holding, in business we have to set up corporations as a protective measure.

 

Guest Bio

Andrew Rey is a credit and business funding expert. Currently serving as the CEO of Flow Business Funding, LLC., Andrew has an extensive background in the business. He is also the best selling author of Entrepreneurial Money Secrets: Unlock the Power of Corporate Credit to Leverage Access to Business Capital and Win. Andrew has an incredible background story, having spent time in prison in his 20s. Determined to use his time productively, Andrew surrounded himself with keen business minds, learning secrets of the wealthy he would never otherwise have learned. Today, he is passionate about sharing that knowledge with others as his way of paying it forward.

To find out more, head to:
https://www.entrepreneurialmoneysecrets.com
https://www.flowbusinessfunding.com/
https://www.linkedin.com/in/andrew-rey

Nov 19, 2020

The events of 2020 have separated the real estate industry into two camps. There are agents who are crushing it and taking more market share, while everyone else struggles to get deals and keep their business going. 

 

Even though we’re dealing with the same market conditions and navigating the same challenges, some people are actually thriving. 

 

What most agents could rely on to get business has been removed, leaving the people who have invested in top-of-mind visibility to rise to the top. 

 

We can learn a lot from the agents who are succeeding in today’s market. 

 

They’ve built leverage in their business to maximize what they’re good at, and they’ve maintained a mindset of possibility. 

 

What are top producing agents doing right now and what can we borrow from them to implement into our own businesses? How do we create more freedom by building leverage and delegating what we don’t want to do? 

 

In this episode, BiggerPockets Real Estate Podcast host David Greene returns. We talk about what separates the agents who are thriving in this market from everyone else. 

 

When you understand that real estate isn’t a job, but a business, and that you can choose the role you want to play in that business, you get freedom. -David Greene 

 

Three Things You’ll Learn in This Episode

 

  • The limiting belief that makes it hard for us to scale:

    We often feel a strong sense of guilt that we don’t deserve to just do the parts we love in our businesses. In reality, it’s actually not necessary to bear the pain of doing the things we don’t enjoy. It’s okay to take our own feelings into consideration and focus on the role we want to have. 

  • How to know when it’s time to scale:

    Time isn’t the only factor that determines when we should bring leverage into our businesses. Our energy is also a great indicator of when we need to scale out of certain tasks. When new leads start to feel like a drain, we should take action and hire the help we need. 

  • Why some agents are having the best year of their careers:

    With no open houses or the ability to meet up in person, it’s impossible to capture the low hanging fruit of leads. The agents who are already known in their market and capture attention via social media are taking more market share and getting all the deals.

 

Guest Bio

 

David Greene is a nationally recognized authority in real estate, top-producing real estate agent and team leader, best-selling author, and co-host of The BiggerPockets Real Estate Podcast. He has a passion for teaching and helping others grow wealth through real estate. In 2016, David started the "David Greene Team" and became the CEO of the top-producing Keller Williams East County team. He has won multiple awards for production and teaches agents how to excel in building their business. An active real estate investor, David owns single-family properties across the county, shares in apartment complexes, notes, shares in note funds, and flips houses. He has been featured on CNN, Forbes, and HGTV.

 

To learn more about David’s books visit https://biggerpockets.com/newbooks

Nov 12, 2020

The events of 2020 have caused such a drastic interruption to the norm, and many agents responded with fear and inaction. But on the other side of the fear are agents who are having the best year of their entire career. 

 

Even though the market is different, there’s still a lot of opportunity to gain market share and do more business. This isn’t the time to hide and wait for the storm to blow over, this is the time to be more active and visible. The willingness to take action is what’s separating the agents who are dominating from everyone else. 

 

What should every real estate agent be doing in this market? How do we make sure we stay top of mind? In this episode, host of the Massive Agent Podcast, Dustin Brohm returns. We discuss how to thrive in today’s real estate market and dominate while everyone else is dormant. 



Three Things You’ll Learn in This Episode

 

  • How to get over the fear of change:

    Many people are getting tripped up by the pandemic because they’re grappling with the changes. However, the changes we are seeing aren’t coming out of the blue, Covid just sped up trends that were already happening in the business. The sooner we adapt, the more prepared we’ll be for the direction our industry is going. 

  • Why views are not the only important metric on social media:

    Don’t focus on views and likes so much, focus on creating content that keeps you visible and top of mind. Not getting views doesn’t mean you didn’t get an impression for someone who might hire or refer you.  

  • How to tie your hobby to your profession:
     
    Some of the most successful real estate agents have established niches for themselves based on their hobbies and interests. It starts with finding something we’re interested in, then tying it to our community, and then getting it out there using whatever medium makes sense for us. 

 

Guest Bio

 

Dustin Brohm is the host of the Massive Agent Podcast and Co-Founder of the Industry Syndicate real estate podcast network. Dustin was a finalist for the 2019 Inman Innovator of the Year Award and he has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire, and more. He is a columnist for HousingWire and has been a Realtor in Salt Lake City, Utah since 2011. 

 

To find out more about Dustin, visit https://massiveagentpodcast.com/

Nov 5, 2020

We may not be seeing as many people in person anymore, but there’s never been a better time to connect and build relationships. 

 

Thanks to social media platforms like Facebook, there are more opportunities than ever before to grow our spheres, nurture relationships, and even generate referrals. By employing the right strategies, we can reach out in a way that gets people to know, like, and trust us. 

 

What content should we be sharing to connect with our audiences on a deeper level, and what should we be avoiding altogether? How can we convert our online relationships into real-life transactions and partnerships?

 

In this episode, Founder of Your Referral Generator, Geoff Talbot shares how to get better results from our Facebook marketing.

 

Stay in one place and do something consistently, and you’ll start to build a brand. -Geoff Talbot 

 

Three Things You’ll Learn in This Episode

  • Why we need to zone in on one platform:

    We can’t connect on a deeper level with one platform if we’re also trying to maintain a presence on every social media platform. We have to go deep on one channel and stay on it long enough to get results. When we try too hard to be everywhere, we end up going nowhere. 

  • The price of perfection on social media:

    When we’re too caught up in trying to look perfect, we come across as inauthentic. Our audiences want to see our unguarded, vulnerable moments because they show we’re human. With all the negativity on social media, our moment of realness could be the relief they need from that. 

  • Who we should be connecting with on Facebook:

    It’s pointless having a sphere of people we don’t know or have nothing in common with. Connect with people who share common interests with us and live in our areas.

 

Guest Bio

 

Geoff Talbot is the Founder of Your Referral Partner, an online course geared towards helping agents build their businesses without cold calling, buying expensive ads, or hustling. Geoff is an expert in digital marketing, passionate about getting agents bigger results through social media.

 

To find out more about Your Referral Partner and to connect with Jeff, visit:

https://www.facebook.com/geoff.talbot 

https://www.linkedin.com/in/geofftalbot

https://www.yourreferralgenerator.com/ 

 

To connect with Gene go to 

https://www.facebook.com/genevolpemedia/

 

To connect with Greg, visit

https://www.facebook.com/greg.mcdaniel.739

Or call or text him on 925 915 1978

 

And to get a copy of Matt’s book, go to

Microfamousbook.com 

 

Oct 29, 2020

The real estate climate is changing drastically, and many industry professionals are anxious to know what the future of the business looks like. We’re lucky to be in an industry that offers a ton of flexibility and there are still many ways to make money. 

 

Buying foreclosable tax liens is a great avenue for maximizing our income in a shifting market. The problem is, not enough people know how to do these deals effectively and we end up missing out on massive opportunities.

 

What are so many people doing wrong when it comes to buying tax liens, and what should we be doing instead? Where should we be looking for the deals in the first place?

 

In this episode, Founder of Tax Lien Alliance, Todd Ashton shares the secrets to successfully buying tax liens and how to get started with as little as $5,000. 

 

Stick to the four key steps of a successful tax lien investment: find, vet, evaluate, and verify. -Todd Ashton

 

Three Things You’ll Learn in This Episode

  • The mistake we make when looking for foreclosable tax liens:

    Avoid auctions at all costs. They may seem like a great way to find deals, but there’s too much competition to find anything well-priced and worthwhile. 

  • How to get trained eyes on the property:

    Vetting and evaluating a property is non-negotiable to successfully purchase a property. Reach out to local Realtors for their opinions before proceeding with an investment. 

  • How to raise funds to buy tax liens:

    When we’re looking for deals in the right places, we don’t need much capital in the first place. That said, offerings like LendingTree give people the opportunity to raise funds when necessary.

 

Guest Bio

Todd Ashton is an internationally renowned educator with more than a decade of experience, and the Founder of Tax Lien Alliance. In addition to teaching people how to properly invest in tax liens and deeds, Todd is an active real estate investor himself. In his capacity as a real estate coach and mentor, Todd has an impressive network of successful investors and friends including among others, Robert Kiyosaki, Robert Allen, and Russ Whitney. 

 

To find out more about Todd, visit:

https://www.taxlienalliance.com/ 

 

You can also email him directly at toddashton@gmail.com

Or text him on 801 358 1496 

 

To find out more about Gene, head to genevolpe.com

 

And to connect with Greg, go to

https://www.facebook.com/greg.mcdaniel.739

https://www.instagram.com/gregmcdanielreu/?hl=en

Or call or text him on 925 915 1978 

Oct 21, 2020

Most of us have wished for a referral-based business at some point in our careers, but what stops us from making that a reality is the fear of asking

The thing is, we don’t need to ask at all. In fact, to get the best results we should avoid doing that altogether. 

How can we get more referrals without asking for them? Why do we need to approach referrals differently than we would marketing or prospecting?

In this episode, podcast host, speaker, and author of Generating Business Referrals Without Asking, Stacey Brown Randall shares the approach we should be taking to referrals. 

 

Your list of referral sources is the biggest asset your business has. -Stacey Brown Randall

 

Three Things You’ll Learn in This Episode

  • Why we need to know who our referral sources are:

    Knowing where our past referrals have come from is a game-changer. Once we’ve identified who is sending potential clients our way, we need to do whatever we can to protect our relationship with the source. 

  • What we should be asking our past clients to do:

    Don’t get too caught up in not asking for anything. While we shouldn’t be asking for referrals, requesting testimonials and reviews is a great way to boost our marketing. 

  • How to respond when we do get referrals:

    Thanking a referral source with a handwritten note is non-negotiable, but don’t panic if that step has been missed in the past. Simply reach out to the source and apologize for not thanking them earlier.

 

Guest Bio

Stacey Brown Randall is the Chief Referral Ninja Master. Since learning how to generate referrals without asking for them in her own business, Stacey is determined to help other business owners do the same. She offers online programs, 1-on-1 VIP coaching and presentations, and is also the author of Generating Business Referrals Without Asking. On top of that, Stacey uses her podcast, Roadmap to Grow Your Business, to help agents build thriving businesses without becoming sales experts or hustlers.

 

To find out more, visit:

https://www.staceybrownrandall.com/ 

http://growthbyreferrals.com/

https://www.staceybrownrandall.com/quiz/

 

Links mentioned in this episode:

https://www.staceybrownrandall.com/41/ 

http://ghostpostr.com/ 

 

To contact Greg, head to 

https://www.facebook.com/greg.mcdaniel.739

https://www.instagram.com/gregmcdanielreu/?hl=en

Or call him on 925 915 1978

 

And to get a copy of Matt’s book, visit: 

Microfamousbook.com

Oct 20, 2020

Paying for online leads has been a norm in our world for a while, so it only makes sense that agents and team leaders start investing in systems that make lead follow up easier as well.

Automated follow up is a great way to connect with leads, without spending hours cold calling. The question is, can we still come across as authentic when we aren’t reaching out ourselves? 

Something else we need to think about is how paying for leads and lead follow up fits in with the bigger trend towards squeezed commissions. Is turning to an automated system a viable option for agents who are already seeing smaller profit margins? 

In this episode, we’re diving into automated follow up and explaining why now is the time for agents to embrace it.

 

We’re about to step into a time where you can buy leads and something that handles them for you. -Matt Johnson

 

Three Things You’ll Learn in This Episode

  • How to stay authentic while using automated systems:

    Automated follow up doesn’t need to be generic and impersonal. Using a platform like KleverLeads allows agents to send customized communication so our messages sound exactly like us.

  • Why authenticity is vital regardless of our follow-up methods:

    No matter how we choose to follow up with leads, the most important thing to remember is honesty and transparency. When we’re clear on how we want to run our businesses, the right people will be drawn to us.

  • How to invest in automated follow up when commissions are getting smaller:

    Shrinking profit margins are enough to scare most agents, but we don’t need to respond by expecting lower commissions. Instead, start preparing to do more deals.

 

Links mentioned in this episode:

https://www.klevrleads.com/

http://www.realestatesalessolutions.com/ 

https://www.contactjunkie.com/

https://buildingastorybrand.com/ 

 

To connect with Greg, head to

Gregmcdaniel.com 

https://www.instagram.com/gregmcdanielreu/?hl=en

https://www.facebook.com/greg.mcdaniel.739

Or call him on 9259151978

 

To find out more about Matt’s book, visit

Getmicrofamous.com

 

And to subscribe to your Youtube channel, go to:

https://www.youtube.com/channel/UC0H2WkhUrZeUXxa2FxG8IyQ 

Oct 15, 2020

By now, we’re all aware video is the most popular content on social media. However, what we might not know is that the massive benefits of using video don’t need to be limited to Facebook and Instagram.

People respond to video in a ton of different spaces, and if we can learn how to incorporate it into every aspect of our marketing, we’ll see huge results.

How can we start using video in the ways our competitors aren’t? Aside from the traditional platforms, how should we be sharing video content with current clients, prospective leads, and everyone in between?

In this episode, multiple best selling author and master trainer and coach, Lisa B shares how to take advantage of everything video has to offer. 

 

If you’re nervous about being on camera, set yourself up so you’re comfortable. The most important thing is to start! -Lisa B

 

Three Things You’ll Learn in This Episode

How to ensure our videos get as many eyeballs as possible:

Repurposing content is key, so don’t stop at sharing videos to one platform. We should be putting our videos onto our websites, using them in our offices, and giving them to clients, leads, and vendors on memory sticks. 

How to use video to introduce our teams:

Let’s face it, long-winded, typed out staff profiles can be boring. Use video to let agents introduce themselves in their own words, all while keeping the audience more engaged. 

Why we should be using video testimonials:

People are more likely to work with us when they know we’ve helped people with similar needs and wants as them in the past. Ask a wide range of past clients to document their positive experiences with us and share them with leads via email.

 

 

 

Guest Bio

Lisa B is a real estate coach, trainer, and speaker. With over 2 decades in the real estate industry, Lisa is passionate about helping agents overcome objections to Auctions, Open Houses, Vendor Paid Advertising, and virtually anything else thrown their way. Lisa is also the author of 6 books including Secret Agents: How the Top Real Estate Agents List More, Sell More & Dominate the Market!, And Real Estate Agents: What You Need to Know Now! Lisa is also the host of the Let’s Talk Real Estate Podcast and The Lisa B Show Podcast. 

 

To find out more, go to:
http://lisab.com.au/

https://realestatetrainingcommunity.com.au/

https://www.linkedin.com/in/lisab007?originalSubdomain=au 

 

To get in contact with Greg head to:

https://www.facebook.com/greg.mcdaniel.739

https://www.instagram.com/gregmcdanielreu/?hl=en

Or call or text him on 925 915 1978

 

And to get a copy of Matt’s book, visit:

http://microfamousbook.com/ 

 

Other links mentioned in this episode: 

https://animoto.com/

https://promo.com/?utm_content=wp_lp_promo-videos-v3_logo

https://issuu.com/

https://www.amazon.com/Tascam-Stereo-Portable-Digital-Recorder/dp/B004OU2IQG

https://www.mycoachmonica.com/ghostpostr

Oct 13, 2020

As agents serving clearly defined marketplaces, many of us feel glued to our location. However, we don’t need to stay in one place to get big results. In fact, there’s no reason we shouldn’t be able to work from anywhere in the world. 

Shifting our focus to cold calls means we can pass deals onto other agents. By sticking to just one part of the transaction process, we give ourselves the freedom to travel without compromising our clients’ experience. 

Still, many agents might find this difficult to believe. Is it possible to connect effectively when we’re in different time zones? Are we likely to get any objections from leads when they find out we won’t be handling their entire transaction? 

In this episode, lead listing agent at Team Synergi and co-host of the Toe-2-Toe podcast, Jennifer Murtland shares how to cold-call effectively, no matter where we are. 

 

Everybody should learn how to cold call. That way, you can refer everything out without worrying about dealing with clients or price reductions. -Jennifer Murtland

 

Three Things You’ll Learn in This Episode

 

  • How to overcome the fear of cold calling:

    Many agents are afraid to cold call, period. The best way to get past this is by remembering rejection isn’t personal, and most of the people we’re calling don’t know who we are anyway! 

  • How to navigate time zones when cold calling from the other side of the world:

    Discipline is key. We have to stick to the same working hours as we would in our regular marketplace, no matter where we are in the world.

  • How to smoothly transition clients to other agents:

    Set the expectation from the start by simply using “we” and “us” in conversation, rather than “me” and “I”. Doing this lets the client know more than one agent is on our team and available to them. 

 

 

Guest Bio

Jennifer Murtland is the lead listing agent at Team Synergi. A seasoned agent with over a decade of experience in the industry, she is also a co-host on the Toe-2-Toe podcast, alongside Monica Weakley. Jennifer is also an author at Inman

 

To find out more, head to:
https://www.linkedin.com/in/jennifermurtland-14583b4 

https://twitter.com/teamsynergi?lang=en

https://www.facebook.com/pg/toe2toepodcast/posts/

https://toe2toepodcast.podbean.com/e/episode-45-do-you-really-need-a-crm/

https://www.inman.com/author/jennifer-murtland/

 

To connect with Greg, go to 

https://www.instagram.com/gregmcdanielreu/?hl=en

https://www.facebook.com/greg.mcdaniel.739

Or call him on 925 915 1978

 

And to get a copy of Matt’s book, visit http://microfamousbook.com/


Other links mentioned in this episode:
https://www.ted.com/talks/jia_jiang_what_i_learned_from_100_days_of_rejection?language=en

Oct 8, 2020

No matter what’s going on in the world, it always seems that the rich get richer. Isn’t it time we follow their lead and do what the wealthy have done for years? 



What are the rich doing with their money that we aren’t? How can we put their tried-and-tested methods to work in our own lives?



The answer is simpler than most of us would think. All it takes is a small tweak, and a willingness to accept that we’ve been lied to all along.

 

In this episode, America’s #1 Money Mentor and host of the Real Estate Money School podcast, Chris Naugle returns to the show to explain how we should be using our money. 

 

Three Things You’ll Learn in This Episode

 

The first step towards making more money:

The path to wealth begins when we stop giving our money to everyone else. We’ve been trained to think we need to give up control of our finances, but it’s time to take our power back. 

Why we need to forget the piggy bank myth:

Money isn’t supposed to lie stagnant, so don’t just park it and leave. To make the most of our money, we have to make it move by investing, loaning it out, buying real estate, or paying off debts. 

How to work like the wealthy:

The rich aren’t using typical bank accounts, they’re using specially designed whole life policies through established, mutually-owned insurance companies. However, not all insurance companies offer these, so be careful to avoid setting something up that won’t bring any results.

 

 

Guest Bio

Chris Naugle is widely known as America’s #1 Money Mentor. Over the past 2 decades he has built and owned 16 companies, and his businesses have been featured in Forbes, ABC, and House Hunters. Today, he is the co-founder and CEO of FlipOut Academy™, founder of The Money School™, and Money Mentor for The Money Multiplier. Chris is also the author of Mapping Out the Millionaire Mystery and The Private Money Guide

 

To find out more, head to:

https://www.chrisnaugle.com

https://www.chrisnaugle.com/resources/

 

To get in touch with Gene, head to http://www.genevolpe.com/

To find out more about Matt’s book visit http://microfamousbook.com/

And to connect with Greg McDaniel,  go to https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARQqltx3bukeFqsDzgHPWZ-zdLpNrXIHHCwK-PdENoRg8FlhuhgoDVzOMwQ9k5igRpA&ref=nf_target

Follow him on Instagram https://www.instagram.com/gregmcdanielreu/?hl=en

Or call or text him on 925 915 1978

Oct 6, 2020

Technology and social norms have given us an opt-out of difficult conversations, and most agents jump at the chance to avoid uncomfortable topics. However, if we want to maximize our results, we have to be willing to dive into unsettling discussions. 

As more people lean into text messages to convey tough realities, communicating in-person has become an art form. We have to master the art of talking about potential challenges with our clients, face to face.

Still, a lot of us simply lack confidence. How can we become more comfortable with having uncomfortable conversations? Does sharing hard truths with our clients make us more likely to fail or succeed?

In this episode, founder and CEO of Club Wealth®️, Michael Hellickson joins us to discuss how to approach tough topics, especially right now. 

 

Having tough conversations will revolutionize your business. -Michael Hellickson



Three Things You’ll Learn In This Episode 

 

How to make difficult conversations less awkward for everyone involved:


Simply not making eye contact is a great way to ease the pressure of an uncomfortable situation. Create a matter-of-fact dialogue with minimal eye contact to avoid embarrassment all-round. 

 

Why we need to stop fearing fallout from hard truths:
Our clients are happiest when they get what they want, so don’t be afraid to tell them about anything standing in their way. It’s easier to engineer a solution when all the cards are on the table.

 

How honesty helps build trust from our earliest interactions:


Cliche as it may sound, honesty is the best policy. Being upfront with our clients from day one shows them we have their best interests at heart.

 

Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️, the #1 Coaching Company in the World in the Team space. Having started his career in real estate before even graduating high school, Michael has over two decades of experience. He is also considered by most to be the #1 short sale expert in the world. Throughout his career, Michael has been featured on several national television radio programs, including among others The Dave Ramsey Show and The Fox Business Network. Michael is passionate about sharing top tips with agents, and is also the host of the ClubWealth®️ TV podcast. 

 

To find out more, head to:
https://www.facebook.com/groups/clubwealth

https://clubwealth.com/

https://clubwealth.com/tv/

Oct 1, 2020

2020 has brought about a lot of changes, and many of us have been left feeling concerned about what the future holds. With so much uncertainty around us, how can we even begin to plan for the coming years?

While it’s understandable to feel uneasy during this period, it’s important to remember that there is always opportunity in chaos. Where are those opportunities now, and how can we take advantage of them?

As we enter uncharted territory, how much of what we already know will stay relevant? 

In this episode, CEO of EXIT Realty, Tami Bonnell shares what we can expect to see in the industry for the next 5 years. 

 

If you really want to command respect, you have to be the solution. -Tami Bonnell

 

Three Things You’ll Learn in This Episode

 

 

How to make the most of technology in the years to come:

Leveraging technology will be non-negotiable for the foreseeable future, but we can’t rely on Zoom calls and virtual open houses alone. Use technology in conjunction with traditional elements of the business (like relationship building) to see results. 

 

Why we need to keep our approach simple:

Most of us overcomplicate real estate, but at its core, this is a relationship-based business. Stop panicking at the thought of completing transactions and focus on having genuine conversations and offering value instead. 

 

The importance of paying attention to the consumers’ needs:

This isn’t only a scary time for agents, our clients are nervous too! Listen to what they’re saying and find the best way forward for them. Being the solution is the only way we’ll survive. 

 

 

 

Guest Bio

Tami Bonnell is the CEO of EXIT Realty. Having sold her first house at the age of 13, Tami has spent over 3 decades in the industry. In 2019 she was recognized as one of the top 200 most powerful and influential people in residential real estate by Stefan Swanepoel, as well as one of the top 10 women leaders. Tami is also an internationally renowned speaker and an information junkie.

 

To find out more, head to:

https://exitrealty.com/

https://www.linkedin.com/in/tamibonnell

 

You can also download Tami’s digital business card by texting TAMI to 85377 

 

To find out more about Gene, head to http://www.genevolpe.com/

 

Connect with Greg on Facebook at https://www.facebook.com/greg.mcdaniel.739?hc_ref=ARRoNrGGpL7m_Dzv2vrosy06JpKFMTedDTgw6INvxBHZ7XQ770RD8YnCTgd8lTT4kxU&ref=nf_target

Or call or text him on 925 915 1978

 

And to get a copy of Matt’s book, head to http://getmicrofamous.com/

Sep 29, 2020

While the early days of the pandemic were filled with widespread panic, many agents have been pleasantly surprised by the impact COVID-19 has had on our industry. Since being deemed an essential service, some of us have not only stayed afloat-  we’re seeing better results than ever before. 

However, this isn’t our new normal just yet. The state we’re in now is only temporary, so we can’t afford to get complacent. 

Where should we be focusing our energies now, and what should we be avoiding at all costs? How will the steps we take today impact our businesses in the near future? 

In this episode, host of the ClubWealth®️ TV Podcast, Michael Hellickson joins us to talk about what agents should be doing to have stability and keep growing when the market ultimately shifts. 



We’ve gotten back to a pseudo-normal, but don’t be lulled into a false sense of security. -Matt Johnson

 

Three Things You’ll Learn in This Episode

 

How financial stability boosts our innovation:

It’s tough to creatively pursue exciting opportunities when we’re living paycheck-to-paycheck. Stockpiling cash gives us the freedom, stability, and mental space to think outside the box and reach new heights. 

 

Why now is the time to recruit top talent:

With so many talented people losing their jobs, there’s never been a better time to onboard highly skilled people. That said, we do have to ensure we have the cash and resources to take advantage of this opportunity. 

 

The biggest mistake agents need to avoid in times of crisis:

It’s normal to want to cut costs when cash is tight, but we have to be mindful of where we curb our expenses. Bailing on zip codes and not paying for lead sources may give us temporary relief but will only cause a loss of pipeline, future income, and agents in the long-term.

 

 

Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️, the #1 Coaching Company in the World in the Team space. Having started his career in real estate before even graduating high school, Michael has over two decades of experience. He is also considered by most to be the #1 short sale expert in the world. Throughout his career, Michael has been featured on several national television radio programs, including among others The Dave Ramsey Show and The Fox Business Network. Michael is passionate about sharing top tips with agents, and is also the host of the ClubWealth®️ TV podcast. 

 

To find out more, head to:
https://www.facebook.com/groups/clubwealth

https://clubwealth.com/

https://clubwealth.com/tv/

 

To connect with Greg, head over to https://www.facebook.com/greg.mcdaniel.739

And to find out more about Matt go to http://getmicrofamous.com/ 

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