As social media continues to become a tool for business, what opportunities does Snapchat have for agents and how can they go about creating content that gets people to take notice? On this episode, we discuss the Snapchat trend and Pinterest with agent and marketing expert Dustin Brohm.
When you’re creating content of any kind, you never want it to be all of one thing, all the time. -Dustin Brohm
Takeaways + Tactics
Social media is about finding the channel that’s right for you and the right content mix.
Snapchat is a great platform to create content you can use multiple ways and feed into other platforms.
If you’re a blogger Pinterest can be a huge driver of traffic, especially when you have high quality photos.
If you’re telling a story people want to get to the end of, you can make your Snapchat story as long as you want. -Dustin Brohm
Getting instant business from Snapchat depends on whether you’re an influential person in your sphere of influence. -Dustin Brohm
Snapchat is valuable because it allows people to really get to know you and, people want content that looks and feels real, not highly polished and produced stuff. They want stories, not advertising. If you’re creating bad content and repeating yourself, your content won’t have an impact. On the other hand, if it’s good, valuable stuff people will definitely watch it.
Dustin Brohm is a top Salt Lake City REALTOR, nationally-published blogger, smart home expert, entrepreneur, and founder of SearchSaltLake.com; a website & blog serving and educating home buyers and sellers in Salt Lake City, Utah. Dustin loves new technology, and is an expert on using that technology to have the most effective real estate marketing possible. Go tosearchsaltlake.com for more information.
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