There are some common fears that agents have when they scope out a speciality, and they center around having enough business and feeling like they’re limiting themselves. How can we overcome these fears? What should we be looking at when deciding on niche markets? How can we add value to the clients we serve in the downsizing market? In this episode, Kim Stanley explains what we need to do to specialize in the downsizing market, as well as how her downsizing specialist course can help us build our business.
There are six subsets of downsizers and you should choose the sub-niche that fits best for you and for your market. -Kim Stanley
Takeaways + Tactics
Nationally, 10,000 people turn 65 every day and together they’ve got $2,5 trillion to invest in real estate. The people who fall into the downsizing market are the most financed niche in the United States. One of the toughest decisions agents have to make is choosing what to specialize in, and there is a lot of fear around making this choice. By looking at demographic and market statistics in our area we can put those uncertainties to bed and cater to the needs and wants of the sub-niche market that aligns with us and our local market.
Kim Stanley is the President of and Real Estate Coach for Downsizing My Home LLC in Austin, Texas, and a Broker/Realtor of the National Association of Realtors. Kim has spent over a decade immersed in the Senior/Downsizing industry as both a real estate professional and most recently as a Senior Move Manager. Her personal and professional experiences in overcoming the overwhelm of her clients led her to write a workbook called “Making a Downsize Move - Your Guide to a Rightsized Lifestyle”, which includes a Downsizing Toolkit. Kim has used her workbook to help hundreds of people move forward more quickly, easily and with less stress. She is passionate about equipping real estate professionals who serve downsizing home sellers and buyers with enhanced resources and unique messaging to create a fulfilling, successful career.
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