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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: Page 1
May 6, 2021

We all know how important it is to be on social media, but many agents are still failing dismally, and that’s because they just don’t know what to post. 

 

As real estate agents, it may seem like a good idea to share about our latest transactions, but that could end up doing us more harm than good. The question is, what should we be posting?

 

What content does our audience want to see from us, and how can we use it to create better engagement with our followers? Is there a way to make our mark on social media as agents while sharing more personal content? 

 

In this episode, CEO of Berman Media PD and creator of The Instagram Power Method, Michelle Berman shares the biggest social media strategy mistakes we’re making, and what to do instead. 

 

Three Things You’ll Learn in This Episode 

 

  • Why capturing a closing is NOT content

    Simply taking a picture of our clients outside their new homes isn’t exciting for our followers. Who are the new homeowners, what’s their background, and how did they make it to that point? Use social media to tell a story

 

  • What makes storytelling so important for marketing

    On top of capturing our followers’ attention, telling a story helps people relate. If people see we’re finding homes for others with the same interests, needs, and circumstances as their own, they’ll know we have what it takes to close them, too. 

 

  • Why Instagram Stories are the #1 tool we all need to use

    Stories pave the way for a small, but powerful touchpoint: DMs. While a comment section under a post is publicly visible, DMs are private, and that encourages our followers to open up about their challenges, so we can build solid relationships and serve them at a higher level.

 

Guest Bio

 

Michelle Berman is the CEO of Berman Media PD and the creator of the Instagram Power Method Course. A nationally sought-after Instagram Coach, Michelle is passionate about helping real estate and mortgage professionals up their Instagram game so they can maximize their businesses. 

 

To find out more, visit:
https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/?hl=en

https://www.facebook.com/michelle.berman.75 

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