According to Perry Marshall’s book, The truth about the big outcomes we get in business and in marketing is that they come from about 20% of our actions. The challenge is that most of us are inundated by tasks that don’t really move the needle in our businesses. How can we analyze and evaluate our time so we can use it better? What is the best and highest use of our time? On this episode, we talk about the 80-20 rule and how we can use it to our benefit.
In sales and marketing, most of our results come from very few things we’re doing. -Matt Johnson
Takeaways + Tactics
The truth about business at any level is that there are certain activities that may not take up all our time, but unlock the most growth, success and profit. Whatever plateau we find ourselves at, the key to breaking through is freeing up time for those higher value activities, and then passing everything else to somebody else. Each stage of leveling up comes after we hone in on a higher value activity, and that concept rules and changes everything in our lives.
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.