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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: January, 2021
Jan 28, 2021

The market may be doing relatively well at the moment, but a dip is inevitable at some point. The question we should be asking ourselves is, are we ready for it? The wealthy most certainly are.

Throughout time, the rich have managed to maintain control over their money, no matter the circumstances. What are they doing that the rest of us aren’t, and what’s stopping us from following their lead? 

Where are so many of us going wrong with our investments in the first place?

In this episode, America’s #1 Money Mentor, Chris Naugle returns for part 2 of what the rich are doing to get richer. 

 

Three Things You’ll Learn in This Episode

  • How to apply the logic of buying low and selling high, NOW:

    The real estate market is still in a great place at the moment, but it will take a dip at some point. Seize the opportunity to sell high now, and re-enter the space once the market has evened out.


  • What to do with cash while we wait for the market to drop:

    Cash is always at risk of inflation, so it makes sense that many people are hesitant about hanging onto it after selling assets. Until the real estate market slows down, it’s a wise idea to keep money in a specially-designed whole life policy. 


  • Why we need to change the way we approach investing:

    We’re gamblers by nature, and that’s why most people hang onto their investments for as long as possible. The problem is, hanging on too long can end up costing us way more, so set rules of engagement, and stick to them. 

 

Guest Bio:

Chris Naugle is America’s #1 Money Mentor. Over the last 20 years, he's built and owned 16 companies, and his businesses have been featured in media platforms including Forbes, ABC, and House Hunters. Today, in addition to being the Money Mentor for The Money Multiplier, Chris is co-founder and CEO of FlipOut Academy™ and founder of The Money School™. Chris is the author of The Private Money Guide and Mapping Out the Millionaire Mystery, and host of the Real Estate Money School podcast. 

 

To find out more, go to:
https://www.chrisnaugle.com

https://www.chrisnaugle.com/resources/

https://www.chrisnaugle.com/podcasts/

Jan 21, 2021

2020 threw a lot of unexpected challenges our way, and even though real estate was deemed essential in most places, many agents are still feeling anxious about what the future holds. However, by reprogramming our bodies and minds, we can overcome our fears and make 2021 our best year yet. 

We have more power over ourselves than we realize, and by making necessary tweaks here and there, there’s no reason we can’t achieve anything we set our minds to, no matter what’s going on in the world. What are those tweaks, and how do we implement them in our daily lives?

Is it even possible to switch things up when it already feels like we’ve got too much going on?


In this episode, co-founder and Chief Cultural Officer at eXp Realty, Brian Culhane shares how to reprogram ourselves for better results. 

 

Three Things You’ll Learn in This Episode

  • How to get better at the core component of sales:

    Talking to strangers is the essence of sales, but it’s not always easy. We have to work on becoming the best versions of ourselves to have the confidence and energy required to build relationships with new people.


  • How to build capacity when it feels like we’re drowning:

    Most of us have experienced feeling like we have too much on our plates, but the trick to changing that isn’t by taking anything away, it’s by doing more. Our capacity is like a muscle, and working it only leads to bigger results. 


  • Why doing it on our own can actually hold us back:

    Working as a lone wolf can only get us so far, so if we want to see great results we have to work alongside others and be willing to ask for assistance when we need it.

 

Guest Bio:

Brian Culhane is the co-founder and Chief Cultural Officer of eXp Realty. He is passionate about fostering a collaborative community within eXp and has played a vital role in rapid growth into 45 states. Brian is also the CEO of The Culhane Group at eXp, and host of Brian Culhane- The Success Philosopher Podcast

 

To find out more and to connect with Brian, go to:

https://www.facebook.com/brianculhane5000/

https://www.linkedin.com/in/brianculhanex

https://anchor.fm/brian-culhane 

 

Or email him at:

brian@exprealty.com

 

To work with Gene, go to:

Genevolpe.com

 

And for a copy of Matt’s book, visit:
Getmicrofamous.com


Other links, products, and books mentioned in this episode:

https://www.wimhofmethod.com/

Jan 14, 2021

With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead. 

Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We’re also battling against a tidal wave of negativity from the news and our social media timelines, and that can take a toll on our motivation too. 

We have to establish mindsets and routines that help us gain control of our psyche so we can create momentum. 

How do we re-establish our routines so we can follow through on the activities that help us achieve our goals? What does it take to go against the grain of negativity? 

In this episode, Team Synergi lead listing agent and Toe-2-Toe podcast co-host Jenn Murtland returns to talk about how to dial in our morning routines so we can start our day motivated and in a positive headspace, and why that’s so critical right now.

 

Three Things You’ll Learn in This Episode

  • The power of positive interruption:

    With all the negativity in the world today, putting out positivity is a powerful differentiator. Interrupt the gloom and doom of social media timelines with something uplifting and inspiring and you’ll draw people in. 

  • How to establish a motivating morning routine:

    To start off our days motivated and in a positive mindset, we have to build up our emotional bunker. Create a strong foundation for your morning routine with affirmations, gratitude, and journaling. That will counter negativity and give us the emotional fuel to start our day strong. 

  • What agents need to focus on every single day:

    After getting your mindset dialed in, the first thing we need to do is focus on our highest dollar-producing activity first. As real estate agents, the most important thing we can do is lead generation and consistently creating opportunities for new business. 

 

Guest Bio:

Jennifer Murtland is the lead listing agent at Team Synergi. A seasoned agent with over a decade of experience in the industry, she is also a co-host on the Toe-2-Toe podcast, alongside Monica Weakley. Jennifer is also an author at Inman

 

To find out more, head to:
https://www.linkedin.com/in/jennifermurtland-14583b4 

https://toe2toepodcast.podbean.com/

You can also reach Jenn directly 513.400.1691

Jan 7, 2021

The most successful real estate salespeople are prospecting machines who effectively generate leads and convert them into appointments. If we want to grow a business, we have to replicate our prospecting efforts. One of the most powerful ways we can do that is through an ISA. 

A thriving inside sales machine is the key to future growth, and for real estate expansion leader, Aaron Rian, it’s the most profitable piece of marketing and the pinnacle of his business.  

How do we hire and train ISAs who can replicate our prospecting results? How can we turn the skills we gained in previous careers into unique value in real estate? 

In this episode, entrepreneur, real estate expansion leader, bestselling author, and podcast host of Expand, Dominate & Profit, Aaron Rian shares how he runs the ISA model at a high level.

 

Three Things You’ll Learn in This Episode

  • The importance of knowing our numbers:

When you run the ISA model, you have to give yourself a cushion to account for the leads that don’t go anywhere. You can expect anything from 25% to 30% of those leads to be cancels, reschedules, and no-shows. Tracking and understanding those percentages can make our results more predictable. 

  • How to train our ISAs for success:

If we want our ISAs to successfully reproduce the results we get on the phone, we have to set expectations from day one and create clarity around the benchmarks they have to reach to have a successful day. When they know what number they need to hit in order to be successful for that day, they can go towards that goal. 

  • How our previous jobs can set us apart in real estate: 

Aaron Rian found a way to bring his past experience of owning a call center into real estate. It allowed him to capitalize on something he knew really well which he leveraged into his real estate career. Many people have background skills in other areas that they are ignoring because they are trying to follow what other people are doing. If we leverage those skills, we can create unique value.

 

Guest Bio:

Aaron Rian is an entrepreneur, bestselling author, operating principal at The Rian Group Real Estate, and podcast host of Expand, Dominate & Profit. He is one of the most well known and successful real estate agents in the nation. Aaron’s clientele consists mostly of athletes, corporate executives, and high net worth individuals from around the world.


To get in touch, send an email to arian@brokeragerealtors.com, and subscribe to Expand, Dominate & Profit on Apple Podcasts.

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