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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: Page 1
Jul 22, 2015

In our latest episode of Real Estate Uncensored, we burned through our top ten best ways to invest $500 into lead generation to actually get clients, AND Matt and I both laid out a step-by-plan for how we would invest $500 and exactly how we would get clients if we were starting from scratch today.

Here's what we covered so you can jump to the section that interests you:

[2:50] Announcement letter to sphere of influence, send both hard copy and digital, plus send quarterly to your personal sphere of influence

[6:40] Meeting people face-to-face and handing out business cards

[9:38] Meet-ups with people in your sphere

[12:00] Following up with handwritten thank-you notes

[13:10] The RIGHT way to run a golf foursome to generate leads

[16:10] Contests with your announcement letter (either initial letter or quarterly letter)

[17:44] Tips for using gift cards to follow-up with buyers you meet at Open Houses

[20:00] Make your $500 go further by partnering with area restaurant to create a coupon to give out AND get a standard discount for yourself to bring people to their restaurant for meet ups

[23:15] Circle prospecting with a triple-line dialer, paying extra to map territories and extract phone numbers from a farm or neighborhood around Just Sold properties

[27:30] Facebook ads - Get your ads made on Fiverr.com for $5 and spend $5/day sending people to a home-value landing page with Placester.com (only go after sellers, buyers don't live on Facebook for whatever reason)

[33:03] Generating buyer leads online - Reply.com 

[36:28] Getting mortgage lender or home insurance pro to help cover cost of internet lead buyer generation site

[40:02] Writing on Patch.com in conduction with door-knocking

[43:05] Editorial writing in home/lifestyle magazine along with purchased ad, how to use outsourced writers to help you write an editorial article even if you don't have the writing or editing skills yourself

[44:45] Getting short video interviews with people you meet door-knocking and posting to social media and (if possible) your community blog

[46:30] What Greg would do if he were starting over in real estate with only $500 to get clients as quickly as possible

 

[48:36] What Matt would do in the same situation

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