An agent who specializes in nothing, can’t master anything. Why is it so important to carve out a niche for your business, and be specific about your vision? In this episode, growth strategist and marketing expert Bethany Cummins goes deep on mistakes agents make, opportunities they miss, and tactics that make a difference.
If you’re not repelling the people you don’t want, you’re probably not doing a good enough job attracting the ones you do want. -Matt Johnson
Takeaways + Tactics
A lot of agents mistakenly think they’re meant to be marketing properties and houses, but they actually should be marketing themselves.
If people can’t be friends with you, they won’t want to buy a $3-5 million dollar home from you.
Even though you have flexibility, you still need to treat the job like a business and have a schedule.
Be realistic about what you know about a demographic and whether you’re the best person to serve it.
At the start of the show, Bethany shared the biggest mistake she’s observed in agents, “people think they’re meant to be marketing properties, but they actually should be marketing themselves.” Next, we discussed the problem with being an agent who takes any job and works with anyone. Towards the end of the show we shared perspectives on going after the luxury market, and why it’s important to work your way towards it.
Bethany also shared insights on;
You’re in the wrong industry if you need to be told what to do. -Bethany Cummins
People miss the opportunities of their day-to-day lifestyles. Bethany Cummins
An agent is only as good as the structure they set for themselves within the freedom of the job. A lot of what causes the limitations is being too comfortable in the minimalistic mindset and a fear of lack. If you truly want to attract the clients you want, specialize. If you want to achieve your goals this year, come up with a specific vision and build the structure behind it.
Bethany is a Senior Account Executive at Pacific Coast Title. Go to http://pct.com/ for more information.