Info

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
RSS Feed Subscribe in Apple Podcasts
Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
2018
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Apr 20, 2018

Knowing who you really are can help you figure you out what you’re best at. But how does this translate to the real estate industry? Do certain personality types do better in certain roles than others? Should you focus on fixing your weaknesses or polishing your skills? On this episode, Jay Niblick shares his view on how you can build a better team and sell more by identifying personality types.

Your customers will buy in their natural state. If they have to adapt, the further away out of the comfort zone they are, the further away conversion is. -Jay Niblick

Three Things We Learned

There are no “unfit” personality types for real estate

A lot of agents get discouraged after they take a personality test and realize they don’t have a certain personality. While there are definitely trends, there are no absolutes, and to make a team work, you need different personality types.The rainmaker of the team will most definitely be a type A personality, but most team leaders are actually a type C personality because of their analytical nature.

Build the team around your weaknesses

The worst piece of advice you can follow is to focus on fixing your weaknesses instead of sharpening your skills. There’s something out there that works for everyone. You don’t have to emulate somebody else's personality to succeed. Even if it works, you’ll be miserable while focusing on learning the skills you don’t wanna learn instead of doing what you love. Your weakness is somebody else's strength. Hire the people who are strong in an area where you’re weak.

Change your pitch based on your prospect’s personality

When you know what your prospects are interested in, you’re more likely to speak to their needs and filter out properties they wouldn't be interested in. Some are driven by saving money on a purchase, while some look at the utility of the property. Others put more value on the aesthetics.

One of the best ways to find out what personality type your prospects are is to ask questions about why they’re selling/buying the house, how they would like to be contacted, and so on.

The closer you are with your approach to what their personality type is, the higher the chance for conversion. For example, late adopters want to be assured that they aren’t taking any risks, while early adopters want to be part of something innovative and exciting.The secret is communicate in a way that puts them in their comfort zone.

Guest Bio

Jay Niblick is the founder of Wize Hire, a real estate recruiting software with a data-driven approach to the hiring process. You can take the personality test mentioned on this episode at https://wizehire.com/#disc-ebook-signup

0 Comments
Adding comments is not available at this time.