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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Oct 2, 2017

The average agent thinks of themselves as a celebrity whose brand is enough to attract leads, and they couldn’t be more lost. What is the right way to build a brand that actually delivers value? Why are dabblers always going to fail to succeed in the long-term? Why is video where you should be putting your energy? On this episode, we are joined by lead specialist Edwin Dearborn who gives us massive value.  

Three Things We Learned

Everyday that you avoid going on video is everyday you’re antiquating your brand

By the year 2020, 80% of the content consumed online will be video. If you’re not getting into video right now, you are going to be left so far behind that you won’t be able to catch up. YouTube is the world’s biggest reality TV channel. It doesn’t take much to start publishing your own content.

A brand needs to focus away from the egocentric

Most people who think of building a brand think about it in an egocentric light, like they are famous people who will just generate leads without any effort. You need to give people value in the form of content, and use social media to position yourself as the digital major of your town, not a celebrity that is entitled to attention.

It’s rare to find a successful team that has more than 3 lead generation pillars

The most successful agents and teams don’t dabble in different lead generation pillars. The average agent dabbles and is never able to go deep on one thing. Instead they find themselves with pieces of unfinished actions that don’t take them anywhere. Wealthy people intensify on fewer things.

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All your branding operations needs to be less egocentric and more value focused. If you can bring real value and be authentic, people have an antennae for that and they will pick up on it.

The goal is to generate leads that are unique and actionable, and you have to make sure you qualify your leads by the quality of their source and age. Remember your resources are the sources of your business. Use video content to showcase the lifestyle of the area you work in, and think of your business as a media company that happens to sell real estate. In this market place, this is how you will stay ahead of the game.

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