Info

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
RSS Feed Subscribe in Apple Podcasts
Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Feb 23, 2017

Being good at what you do is required but it’s just not enough to stand out. How do you provide value in the time the customer doesn’t need you? Why are branding activities so necessary to the growth of your business and your attraction of the right clients? On this episode, we talk to Seth Price about being authentically who you are, the power of branding and what it takes to crush it in that realm.

Today, with the attention span of our customers, it’s just not enough to have a good product, you have to provide value beyond the product. -Seth Price

Takeaways + Tactics

You have to be distinctly something in order for people to remember you - nobody remembers a chameleon.

We're all 2 clicks away from obscurity.

Being known for ONE thing is what leads to real business.

-------------------------

At the start of the show, Seth shared on the work he has done with Placester, and why it’s so important to go beyond being good at what you do. “There’s all the time when the consumer doesn’t need your service. How do you provide value during that time?” Next, we answered a question about hashtags and shared why it’s important to consider local trends for your social media content. We went on to share how branding is connected to business survival, “the gig economy has grown by 70% in the last 15 years. Without a brand you're two clicks away from obscurity.” Towards the end of the show, we shared on the importance of Googling yourself and making sure all information about you is up-to-date and consistent.

Seth also shared on;

  • How to utilize hashtags to amplify your brand content
  • Why brands shouldn’t make their content political
  • The power of being authentic
  • How to create geographically relevant influencer content for your ideal clients
  • Personalizing your content and atomizing it

--------------------------------

Hashtags are important but they aren’t a branding tool, they are an amplification tool. - Seth Price

Putting yourself in the subservient position makes it easier to persuade someone to do something. - Matt Johnson

---------------------------

A huge part of branding is being distinctive and making a stand about who you are. It’s about renting space in the customer’s mind in the one thing you do. Be clear on what makes you different, find your tribe and spend time adding value to those people. Many people fear that branding themselves distinctly will scare people away. Some people will be repelled, but in the process, you will also attract super fans who truly love who you are.

Guest Bio-

Seth is a brand and marketing strategist with 20 years of digital marketing experience. He’s the VP of Industry Relations at Placester, author of the upcoming book Road to Recognition and host of The Craft of Marketing and Marketing Genius podcasts. As a speaker, writer, and marketing workshop leader, Seth brings levity, mentorship, and a dose of reality to the businesses and entrepreneurs he coaches. Connect with him on LinkedIn https://www.linkedin.com/in/sethkprice/ or follow @sethprice on Twitter.

0 Comments