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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Aug 5, 2016

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What does it take to build a business that closes a minimum of 675 deals each year? What systems and tactics are necessary to create productivity? On this episode of Real Estate Uncensored, Matt and Greg connect with Phoenix real estate entrepreneur Brett Tanner and discuss metrics, team building, wealth building and the systems that create profitable productivity.

Takeaways + Tactics

All the success you’ll have as an agent is about metrics

Ask yourself how you can run the most efficient and most profitable system

The myth agents have is that they need more leads when in fact you actually need to work the leads you already have.

If you’re going to make a profit, if you’re going to spend money and buy leads, lead accountability will be the method in which you profit. -Brett Tanner

Matt and Greg start off the chat and introduce Brett Tanner who runs his business out of Phoenix, Arizona. Brett, Matt and Greg answered a listener question about expired listings and how to smooth out a system to be more productive. Brett emphasized the importance of metrics and why having good data about what’s creating production will make an impact. It is necessary to know what’s making you successful because this will give you something to hold yourself accountable to and a way to create a pipeline for business.

Through metrics, one can also learn about the corners of the market and niche markets you could be communicating and building relationships with. In Brett’s own experience, making the switch from short sales to the residential/equity side required him to take an interest in the markets that many agents don’t think to call. These include absentee owners and people who own their homes free and clear. Brett recommends crafting content and the message to those specific clients once they know who they are.

The conversation then turned to team building, CRMs and lead accountability. Brett pointed out the importance of making sure you get what you pay for when it comes to leads, and accountability is a huge part of that. He gave some detail about his own agents, who work on a system of 30 leads per day. He believes that agents shouldn’t be aiming to get more leads, but should be more aggressive with the leads they already have. The chat winded down with the co-hosts and Brett discussing the possibility of leveraging text as another way to nurture leads. Brett also discussed his future plans for the business which include setting up companies that support his real estate business and expand his sphere of influence.

A smart agent understands that success isn’t as simple as getting more leads. The real business defining tasks that will be required of you are metrics that tell you where you’re succeeding, systems that make you more efficient and holding yourself accountable.


Guest Bio-
Brett is a real estate entrepreneur based in Arizona. The Brett Tanner Team work toward the common goal of assisting clients in achieving their short and long term real estate goals. To get in touch with Brett go to whatbrettuses.com or yournextphoenixhome.com

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

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