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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Feb 23, 2017

The biggest threat to our focus is multitasking. How do you ensure that you don’t have too much on your plate? Why does multitasking make us less intelligent? Why is it necessary to learn to say no to things that threaten our focus? On this episode, Kurt Francis shares insights from the book The One Thing, and we go deep on applying the principles of the book on a daily basis.


You can do two things at once, but you can’t FOCUS on two things at once. -Kurt Francis

Takeaways + Tactics

We all have a need to be nice and say yes to everything. The problem is it puts other people’s priorities in front of our own.

Most agents would be happier just dealing with clients and not dealing with building a business and that’s why teams work.

When you think you need an hour to get something done, remember it takes longer. You need time to start up, get focused and get into flow.

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At the start of the show we answered audience questions about buyer splits and whether buyer’s agents should be on a team. We also talked about teams and the risks owners and team leaders take on. Next we talked about Kurt’s background and when the book came into his life. We shared the misconception people have about the amount of time they allocate to their tasks, and we also talked about the importance of time blocking. We also shared the dangers of interruptions, “if you get interrupted every two minutes, it takes 11 minutes to refocus.”  Towards the end of the show, we discussed choosing the right opportunities, “A good agent qualifies a seller before they even go to the appointment.”

Kurt also shared;

  • Why multitasking is a lie
  • How solopreneurs can specialize their time
  • How to plan and prioritize when there are so many things flying at you
  • How to align your subconscious with your ONE thing
  • The importance of learning to say no and how that limits interruptions
  • Why our brains get interrupted so often

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By allowing interruptions, we’re not letting ourselves put out the best work, and that’s doing ourselves and the world a disservice. -Matt Johnson

Change from saying “no makes me a bad person” to saying “no is my default setting and I only say yes to things I’m excited about, and only within specific windows.” -Matt Johnson

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The One Thing is getting a lot of traction outside real estate because the principles are universal. A lot slips through our fingers when we try to hold onto too many things at once. Applying the book’s principles comes down to avoiding the thieves of our focus - multitasking, interruptions and saying yes to everything. Ask yourself what the first domino is and line it up. Think about your one thing actively, remind yourself of it as much as possible and apply that vision towards your daily actions.

Guest Bio-

Kurt is an inspirational speaker and Invigorator, based in San Diego. He is humorous, enthusiastic, dynamic and optimistic as he tells you a story that we can all overcome issues in our lives. spoken to groups from small groups to groups of 5,000 people. Whenever Kurt speaks to groups, no matter what group or size, the audience is energized to take action which results in great change. His dream now is to touch as many people’s lives, companies and organizations he can. To get in touch with Kurt, call 858.229.9180 or go to kurtfrancis.com for more information.

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