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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: Page 1
Nov 22, 2018

Instagram is the perfect medium for showing off beautiful listings. People come on platforms like Instagram to be visually engaged. But how can you advertise a home that doesn’t quite look like it would attract any attention? What kind of content doesn’t belong on the platform? And what is the one question you should ask yourself before you hit “publish”? In this episode, Dustin Brohm talks about the #1 mistake agents make on Instagram and what you should do instead!

If you can’t get clients yourself, you have no longevity in this industry. - Dustin Brohm

Three Things We Learned

 

Don’t post flyers and brochures

Flyers and brochures aren’t formatted for Instagram, and unless users zoom in, the content won’t be readable. But people usually scroll down when they see something that doesn’t grab their attention, and if you constantly post brochures that nobody is interested in, your audience might unfollow you.

 

How to make photography work for Instagram

You can make photography work for Instagram even if the home you’re trying to promote doesn’t look top notch. Instead of posting photos with the house, post photos with a nearby park, neighborhood, or other attractions that give your audience an idea of how beautiful the location is.

 

Nostalgia is an attention grabber

Photos of old toys, amusement parks, or anything that brings back memories from your audience’s childhood will draw attention to your social media content.

 

Instagram is all about grabbing the attention of the viewer. But if you flood your feed with content that gets ignored, there’s a dangerous side effect: the algorithm and your audiences learn to ignore you. On social media, it’s better to invest your time in fewer but quality posts than to inundate other people’s feeds with information that not even you would be interested in reading.

 

Guest Bio

Dustin Brohm is a Realtor in Salt Lake, Utah, the host Massive Agent Podcast, and a national speaker and trainer. He is a marketer at heart that used technology to make his brand a client magnet in his area. In the present, he shares his knowledge about digital marketing, advertising, and branding on his podcast and at speaking events.

You can find out more about Dustin here.

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