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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Nov 18, 2016

The real estate industry requires agents to work hard at providing their service while going above and beyond to set themselves apart. With so much competition, what does it take to become the natural choice for potential clients, and how can you use content to achieve this? On this episode of Real Estate Uncensored, our guest Erik Brown talks about how he sets himself apart through ACE level marketing.

I look at our business as an assembly line from lead, to appointment, to meeting, to client, to closing and referral. The real gold is the in-between. -Erik Brown

Takeaways + Tactics

Real estate success is about taking advantage of the in-between phase in the selling process. It’s important to nurture relationships during that time.

People are going to start their research online. If you initiate the relationship there and add value, you’ll convert that relationship.

You won’t always find success in that first year and that’s okay, remember that production progresses with time.

 

On this episode we discussed:

  • Questions to ask when interviewing people who will be taking over your business
  • The impact of internet leads on Erik Brown’s business
  • Using BombBomb for emails and personalizing video emails
  • How to use rejection to fuel you
  • What works in Minnesota vs. what works in California
  • ACE Level marketing

 

People have to like us, trust us and want to do business with us. The like comes first. -Erik Brown

There are some forms of content where it’s not about the end consumer actually consuming it, it’s about the experience of being hit in the face with it. -Matt Johnson

 

ACE level marketing is the blend of Authority, Celebrity and Expertise and it is the key to differentiating yourself from other agents. Erik chooses to publish a book because, unlike postcards or business cards, it’s something that gives the consumer real value and something they can always refer back to. The goal is constantly adding value so that they think of you when they want to have the conversation of selling.

Author and Realtor Erik is outside the box and comically questions authority, but just as important, he is a determined and efficient professional. His thought provoking and detailed analysis of the home buying and selling process has earned him speaking engagements across the country. Every year, he and his agents work with hundreds of home buyers and sellers to fulfill their dream. Go to http://erikrbrown.com/ for more information.
 
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
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