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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Feb 18, 2017

How do you ignite people’s curiosity when you’re prospecting? How can you use the powers of video to polish up your communication, and improve your door knocking? On this very special anniversary episode of Real Estate Uncensored, Bryan Casella talks about the importance of mental inner work, shortening your learning curve with coaching, and overcoming the insecurity of being in front of people.

When you get polished behind the camera, that progress is going to translate to being in front of people. -Bryan Casella

Takeaways + Tactics

Coaching has the benefit of condensed knowledge and a shorter learning curve.

Door-knocking: wear brighter colors or something to stand out because you want to spark curiosity to make people want to open the door.

When it comes to choosing and setting goals, people live in 3 different pods, the comfort zone, the stretch zone or the stress zone.

At the start of the show, Bryan told us about gaining success from social media, “we’re past the days of just being a realtor or an agent, people want to see your lifestyle and know you’re a real person.” Next we took a question about dealing with running into the cops and another one about what to wear for door-knocking. He also talked about ways to improve your communication and whether name tags are necessary. We went on to discuss goal setting and why agents need coaching. Towards the end of the show Bryan shared the benefits of doing video.

On this episode Bryan also shared;

  • How to use your career as a sales funnel
  • How wearing color sets you apart in door knocking
  • Comfort zones, stretch zones and stress zones
  • Why the foundation of your lead gen has to be prospecting based
  • Why it’s important to take advantage of social media right now
  • The importance of doing inner mental work

When you’re hesitant about something that stretches you and takes you out of your comfort zone, take that as a green light. -Bryan Casella

In anywhere from 5 to 10 years the people with the biggest social media presence are going to be the ones getting the most business. -Bryan Casella

Tremendous changes happen when you change the way you view things. Everything we do and how well we do it comes down to mental inner work. How you choose what you go after is determined by whether you want to remain comfortable or stretch yourself. What you have the greatest control over is yourself and how you respond to challenges and new goals.

Guest Bio-

Bryan Casella is a top producing listing agent based in Rowland Heights, CA. To send Bryan referrals or check out his Door Knocking Mastery product, visit his website, http://www.bryancasella.com/. Bryan also puts out excellent motivational and educational videos on YouTube, check out his channel here: https://www.youtube.com/user/BryanArgentina.

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