It’s really hard, and nearly impossible for a corporate brand to really connect with people. Why is it more effective to brand yourself instead? Why will you find more success from just being yourself? How can you practically start showing off more of your personality online? On this special episode, we join you LIVE from Australia with Glenn Twiddle and Brian Casella to talk about building an authentic personal brand.
Three Things We Learned
Take people along the ride of what you’re doing
If you want to attract people based on your personality, bring people along to where you’re going and show them the guy or gal behind the suit. When you do that, you will stand out and attract your true tribe.
Don’t be afraid to go live
Going live is huge right now, and it’s something you should definitely add to your personal branding. There are so many options and ways to leverage live, and you don’t have to look at it like a job. Try to have fun with it.
Make it easier for people to find you
All your social media presences and handles should be the same, you have to make it simple for the person on the other side. If you put a 4 step process to following you online, no one is going to find you.
People don’t really get attracted to you just showing the polished and super branded side of you. You also have to give people a behind the scenes look into your life. It will attract a bigger audience of people who will really fly your flag, and it will open doors in business. Think Gary Vee and how he is able to take you along for his journey and his day-to-day. Anyone who owns a small business and has a measure of control wants to appeal to everybody but you cannot think like that. If you’re not willing to repel somebody you are not going to attract anybody. The mindset of thinking bigger and dominating your market as a brand is to build “You Inc”.