In our latest episode, we asked speaker, author, trainer and social media expert Jeff Lobb to share the mistakes he sees agents making on social media, and how to avoid them. With so many agents running drip campaigns, automated posts or trying to outsource their social media entirely, Jeff shared a different way to use social media to promote your business by picking one channel that’s right for you and then engaging with your database on that one channel.
3 Key Takeaways:
1. It’s better to be on one social media channel and engage, than to be on every channel and outsource your content
2. Use social media as a way to listen to and engage with your clients and past clients
3. It’s not about the technology - it’s how you use it that counts
Jeff also shared some new tools and apps that agents can use to capture prospects information at Open Houses, shoot compelling augmented reality video of a home to wow seller clients and much more.