When it comes to hiring, most people separate it from all their other marketing efforts. Why is this a huge mistake? How can you use content marketing to make your recruiting easier? How do you go about finding people who will be a great fit on your team? On this episode, we are joined by Gene Volpe and out guest, hiring expert, author and consultant, Jay Niblick to answer these important questions.
Stop segmenting hiring talent and finding buyers and sellers, it’s one of the most critical mistakes we see. -Jay Niblick
Three Things We Learned
Finding clients and finding recruits should be treated as the same process
Don't make the mistake of thinking that your hiring efforts are in some way different to everything else you’re doing to get clients. There should be no difference between the two. If you want great talent you should always be marketing for it.
Add agent focused content to your marketing
It’s so important to have content that is aimed at other agents. Your content shouldn’t just be about why buyers or sellers should work with, you it should also show people what you’re like as a boss.
Interviews are important in determining if you should hire someone but they aren’t the only thing
Interviews are very important, but the problem with just interviewing on gut is personalities dictate that the more like you they are, the more you like them in their interview.
Teams and brokerages would save themselves a lot of time and effort if they marketed to get recruits the same way they market to get clients. Those two processes are actually the same and should be treated as such. When you put content out into the market, also put out content that targets agents. If you approach hiring in transactional mode, you won’t attract quality recruits who will really fit. If your content shows that your team offers strong mentoring, leads and backend support, you will attract talent and you won’t have to chase it as much.
Jay Niblick is the Founder and CEO of Innermetrix Incorporated. Go to www.innermetrix.com/team/ for more information.