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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Aug 28, 2018

Building an online following is becoming harder because every day more content is being published and more businesses are discovering the power of content marketing. Is there a way to increase your chances of grabbing the attention of your prospects? What type of content will your audience find useful? Are there any guidelines you should follow to make sure your content not only gets read but portrays you in a positive light? In this episode, Tim Stafford talks about the power of marketing through education.

Speak from an intelligent place, but not an intelligently arrogant place. That’s the key. -Tim Stafford

Three Things We Learned

Share information your audience doesn’t already know

Make sure the information you share on social media isn’t something most people know about real estate. Put yourself in the shoes of your audience and ask yourself what the regular Joe doesn’t know about the process of buying or selling a house. And then make an outline of what your audience might be interested in.

Write for short attention spans

Our attention spans are shorter than ever. On top of this, we’re constantly bombarded with information. As a result, you have to be as succinct as possible. Also, you need to make sure you don’t use too many adjectives or adverbs, as they’re shown to lower your credibility.

Don’t talk down to your audience

Speak from an intelligent place but treat your readers as if they aren’t ignorant. The difference between educating with integrity and educating with arrogance is wanting to help as opposed to having a desire to show off.

Educating prospects is more than just sharing information on your website or social media. It’s about how you share it and what it says about you as a person. It’s important to be helpful, and not arrogant. Make sure your content is scannable and easy to digest, and don’t use industry jargon. Most importantly, you have to come across as transparent. One of the most common mistakes business owners make is sharing only their success stories and avoiding vulnerability when failures are by far easier to relate with.

Guest Bio

Tim Stafford is a Doctoral Dissertation Chair and Program Director. He has over 30 years of experience in education and educational technology. In the present, he helps businesses grow their following and educate their audience using content marketing. If you want to find out more about his approach, book a free consultation with him at https://tmphd.youcanbook.me/

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