Keeping touch with your database is so important we couldn’t cover it in one episode! In our second installment we dive into the tech tools and services you can use to leverage your time and easily keep in touch with your database.
Takeaways + Tactics
Pull old Expired’s and market to them via Facebook ads (if the list is large enough)
Pop-by your database with a CMA or even a printed Zestimate page w/handwritten note advising them to contact you if they’re curious about the true value of their home
Look for helpful content online and share it with your database via social media - and add your opinion
Trust is created by promises fulfilled over time. You could do live videos whenever you feel like it, or you could build trust with your audience and your database by setting a specific time and doing it consistently. -Matt Johnson
We started by answering a couple questions, including where to get information on foreclosures and FSBO’s such as Zillow and ReboGateway. Greg also explained how to go a company like TheRedX to find old expired’s and run Facebook ads to that group, Matt expanded on this to explain the concept of custom audiences and how to upload them to Facebook Ads Manager.
Then we dove into how Greg’s team uses email and video to keep in touch with their database, including HomeActions for email newsletters and Vyral Marketing for video updates, email and social media posts. We discuss some options for doing these things yourself, including BombBomb, KW Video and Happy Grasshopper.
We covered some of the topic ideas Greg covers in his update videos, where he gets ideas for content (RealtyTimes for example), and Matt explained the value of consistency and choosing a set time and schedule for your live videos. Matt also shared how Vine/YouTube superstar Logan Paul is switching to Facebook Live to record all his videos and then re-formatting and editing the video down for Instagram and Vine.
Next we talked about events with your database, the three types of events you should be running, and how to incorporate some high-tech elements like hashtags into your events to maximize your exposure.
We finished by talking about follow up, the challenge of lead identification versus lead generation, and why people need to be beat over the head with your message in order to remember you and what you do.
When people aren’t actively buying or selling real estate, it’s often the furthest thing from their mind. So it’s critical to keep in contact with your database by bringing value, communicating with them through every channel, including social media, and talk about topics outside of real estate.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.