Listings, leads and leverage are the engine of an agent’s business. How can you gain more control over your listings, and what can you learn from the people who are winning with them? On this episode, we talk to Get Listings Summit co-founder Andrey Polston, who shared actionable insights on postcards with a 3-5% call-back rate, positioning yourself as an expert and building relationships.
If you can control your listings, you can control your destiny and your future. -Andrey Polston
Takeaways + Tactics
We’re at a 30-year low for first-time buyers. The majority of buyers in the marketplace are second timers.
If you’re newer to the game your strategy with postcards should be direct response, not branding.
You can send out postcards, escalating them right before listing season, then de-escalate throughout the rest of the year.
At the start of the show, Andrey gave us a background of the summit, and how he got started in the business. He also shared lessons he’s learned from real estate rockstars and a postcard strategy he executed in different parts of the country. Towards the end, he shared how his postcards performed well with an older demographic.
He also shared insights on;
Postcards aren’t going to be one card out, one call in. -Greg McDaniel
The worst thing you can do as a real estate agent is leave the base where you built up your business. -Greg McDaniel
Winning with listings is all about becoming an expert in your market. Whether that’s through postcards or geographically specific online content - consistency and leveraging a system promote growth. When you start out, the goal is getting people to respond, and as you level up - you can start branding yourself. If you can bring that value, you can have greater control over your listings and your future.
Andrey is the Get Listings Summit Founder & Co-Anchor. He’s on a mission to help 1,000 agents crack $250K GCI per year. Go to https://getlistingssummit.com for more information.