The top performers in real estate share common habits, so ambitious agents should be paying attention to what those habits are and implementing them in their own lives. How do successful real estate professionals overcome their fears- and is it possible for new agents to do the same? Can we stop ourselves from reaching a plateau of success- and why is it so important to be more intentional about our futures? On this episode, clinical psychologist and leadership coach Dr Sheri Fluellen shares how to emulate the habits of top producers.
Takeaways + Tactics
Build the habit of having courage. All of us have fears, but the only way to overcome them is by taking action and doing what scares us and eventually the fear will subside.
Keep increasing necessity. As we become more successful, we stop feeling a need to achieve. We have to keep pushing our limits and increasing our necessity as we grow.
Be more intentional. We have to know where we’re going in business and in life, and surround ourselves with people who can help us achieve our goals.
One of the biggest barriers to our success in marketing is that we’re putting out a lot of content, but we’re not saying anything arresting, surprising or compelling. How should we approach marketing so that it doesn’t waste our time, energy and resources? Why is it so critical to think of marketing from the perspective of the audience? On this episode, Gene Volpe joins us to talk about the right way to go about marketing.
It’s not just about mass broadcasting, it’s about being able to communicate effectively to the people who need to hear your message. -Greg McDaniel
Takeaways + Tactics
Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.
Additional links to books or other resources mentioned during the show
A changing real estate market presents opportunities that we can use to be more valuable to clients. What is the opportunity in doing real estate on-terms? How can agents add these to their listing presentation, and bring more value to prospective buyers? Why is it so important to expand our approach to real estate beyond listing homes? In this episode, author, investor and founder of Smart Real Estate Coach, Chris Prefontaine is back to talk about this incredible opportunity in real estate.
Nationally, more and more real estate is being done on terms because banks are getting harder to work with. -Chris Prefontaine
Takeaways + Tactics
Selling on terms is a win for everyone in the transaction
The great thing about doing real estate on terms is that a seller doesn’t lose any money, and can get out of the home quickly, a person who wants to get into the home but can’t easily get a bank loan can rent to own, and the investor gets a property that will cash flow.
Build up your credibility
Not everyone has an established reputation, and that can make it scary to approach sellers. It’s important to have confidence, and to mention any partners you have in the business who have more experience, and it’s also important to join the Better Business Bureau. It’s important to have ties to credibility.
The value of being investor vs. an agent
It’s better to say you’re an investor with an offer to buy a house than it is to say you are a real estate agent saying you want to list their house.
Chris Prefontaine is the best-selling author of 2017's Real Estate On Your Terms and this year's The New Rules of Real Estate Investing. A real estate investor with over 27 years experience in the field, Chris is the founder of Smart Real Estate Coach and host of the Smart Real Estate Coach Podcast. He lives in Newport, Rhode Island with his wife, Kim, and their family. Chris operates the family business with his son, Nick, his daughter, Kayla, his son-in-law, Zach, and an amazing team.
Chris is a big advocate of constant education. He and his family mentor, coach, consult, and actually partner with students around the country, teaching them to do exactly what their company does. Between their existing Associates nationwide and their own deals, Chris and his family are still acquiring 5-10 properties every month and control between $20-$30 million dollars worth of real estate deals — all done on TERMS without using their own cash, credit, or signing for loans.
Chris and his family believe strongly in giving back to the community. They currently support Franciscan Children's Hospital in Brighton, MA, 3 Angels Foundation in Newport, RI, and the Wounded Warrior Project by giving a percentage of all deals to those causes.
To find out more about Chris, head to the following links:
You can also listen to his podcast on
To get a FREE copy of Chris’s latest book, visit https://freesrecbook.com/