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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: August, 2019
Aug 30, 2019

The path to happiness and success is full of mental traps that our minds put us in. We create all these reasons why we can’t do something based on uncertainty or ease, especially when we are starting out. How does facing adversity help us minimize excuses? What mindset should we have when making commitments to ourselves? How can we train ourselves to consistently spend time working on our personal goals? In this episode, Justin Zimmerman talks about personal growth and development, and how building rituals and routines into our lives can help us grow in the way we want to be growing.

Everything starts with how strong and serious your internal commitment to yourself and to your goals is. -Matt Johnson

Takeaways + Tactics

When we face enough adversity and overcome it, the voices in our heads that tell us we can’t do something become insignificant and the excuses we used to make for ourselves become irrelevant.

 

We often don’t honor the commitments we make to ourselves in the same way we honor those with others. Once we make a commitment to ourselves, we need to honor it and get over our excuses.

 

When we have a dedicated time every day for doing what we need to do to reach our personal goals, we are training ourselves to do it automatically. Our excuses for not spending time working towards our goals fall away because it’s pre-negotiated.

 

The commitments we make to ourselves are just as important as the ones we make to others, yet we seem honor them less. These commitments, and the fulfillment of them, play a big role in our sense of self and our confidence. We need to get past the excuses and negotiations we have with ourselves about taking the steps to reach our personal goals by making sure that we have a dedicated time blocked off every day to work on these goals. Once we have built this into our schedule, the excuses we used to make fall away because taking that action becomes automatic and something that we have pre-negotiated. 

Guest Bio

Justin Zimmerman is the Director of Content Development at REDX, a SaaS-based software company that helps real estate agents develop sustainable businesses. REDX provides the highest quality lead data for prospecting and empowers agents with the best practices for acquiring new clients. Justin runs a content team that teaches real estate agents to build successful and predictable businesses and he loves that the sole purpose of his work is to educate and enrich people's lives. He has built a content creation system, and a team around this system, to relentlessly discover their audience's needs and the solutions to those needs. Justin and his team understand what blogs, videos, social media, and webinars they need to create to best help agents, and that's why thousands of agents trust REDX to help them get smarter, faster, richer, and most importantly, confident.

https://www.theredx.com/blog/

https://www.instagram.com/justinzim.personal 


Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Aug 27, 2019

Most agents feel like they can’t buy investment property because they don’t have the money to. Instead of focusing on our money that comes in and goes out, we should be looking at what assets are available to us. How does the banking system keep us poor? How can we break free from that? How can we use money and assets in a way that helps us build a life of freedom? In this episode, Chris Naugle discusses how the banking system really works, and how we can adopt its systems to be more successful.

You can double your money and you don’t have to work any longer or any harder or change anything in your life - you just have to use the money that’s sitting there doing nothing. -Chris Naugle

Takeaways + Tactics

We need to start working on our business instead of in our business, and our business will explode.

 

We don’t need to have money to be successful - we have to be resourceful and learn how money works, and we can figure out how money works by looking at what banks are doing and duplicating it.

 

To be successful people we need to do two things really well: invest our time and invest our money. 

 

The banking system is set up to make banks more money and to keep us reliant on them in a cycle of debt. By using money from 401(k)s, home equities and other assets that are just sitting there doing nothing, we can invest in ourselves and our business and become our own bank. If we don’t have assets like these, we need to approach those who do with the opportunity to use and make money from their assets that are otherwise sitting stagnant. We need to learn how to make money work for us so that we don’t have to work harder for less.

Guest Bio

Chris Naugle is a nationally recognized entrepreneur and has managed over 30 million dollars in assets in his 16 years of high-level experience in the financial services and advisory industry. Chris specializes in alternative investments, retirement strategies and wealth accumulation. Using his expert knowledge in finance he has successfully bought, renovated and sold hundreds of properties. Through his passion and success in real estate, Chris became co-founder and CEO of FlipOut Academy, a real estate education company that coaches its students on how to get results and create passive income through real estate. He has built and owned 16 companies since 1992. Chris went from a $500 loan in his mom’s basement to having a 10,000 square foot incubator office space and a multi-million dollar real estate business. He also hosts his own podcast “Real Estate Money School”, and has authored a book called “The Private Money Guide”.

https://chrisnaugle.com/

https://www.amazon.com/Private-Money-Guide-Solutions-Finding/dp/1790757762

https://chrisnaugle.com/category/podcast/


Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Aug 21, 2019

There is a language and a flavor to every different social media platform, and we should therefore have content that makes sense for each of these platforms. We can make the most boring content engaging by putting it across in a relatable way, we just need to change our mindset about our content. How can we leverage social media algorithms to our advantage? How do we create engaging content? What can we do to improve our hashtag strategy? In this episode, social media and social sales expert, Chelsea Peitz explains what we need to do to use Instagram effectively, and how doing so will help our brand and business grow.

High-touch is critical today - just because it’s technology-involved it doesn’t mean that you’re taking the humanity out of it. -Chelsea Peitz

Takeaways + Tactics

  • We can leverage Instagram’s current two-way mutual engagement algorithm to our advantage by engaging with people on Instagram, especially via direct message. Our posts go to the top of their feed when the algorithm registers that we are interacting.
  • In order to create engaging content on social media, our content needs to fall under the following five E’s: educational, entertaining, engaging, exclusive and emotional. 
  • We need to avoid making these three common mistakes when we use hashtags on Instagram: not using enough hashtags, using hashtags that are too broad, and using non-relevant hashtags. 


There is a lot to learn about social media algorithms - not only are they always changing but they are different on different platforms. We can leverage and work with these algorithms if we know how to use them. Our industry is still about relationship building, and we need to be able to build that trust through technology. By posting and sharing the right content for the platform regularly, recognizing the difference between the various content streams on a platform, utilizing relevant hashtags, making use of direct messaging, and changing our mindset about the content we put out there, we can use social media platforms like Instagram to not only build our brand, but make relationships and generate more business.

Guest Bio

Chelsea Peitz is the National Director of Social Sales at Fidelity National Financial and is the Creator and Host of The Voice of Social Sales Podcast. She mentors elite sales teams and operational leaders to create impactful personal brands that will multiply their market share and mindshare. Through her corporate training programs, she helps her nationwide 30,000-strong team develop client-focused content that shares value, create a trustworthy reputation that attracts their ideal client, engage authentically, feel empowered by social media, use social networks with a purpose, and get more clients and close more deals. Chelsea also provides weekly video tips on Community Growth Strategies, Social Platform Updates, Organic & Paid Lead Gen, Content Planning and Personal Branding on LinkedIn. She graduated college before Y2K which means that she didn’t grow up with social media, and started a professional career before Facebook existed. She was in sales before social, and she knows what it’s like to feel overwhelmed by the platforms and unsure of how to begin building a brand and generating business. Chelsea’s mission is to lead with heart, humility and most importantly, humanity.

https://www.instagram.com/chelsea.peitz/

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