What tactics, skills and practices helped Brandon Fink and Jonathan Tager make 91k in 90 days? How did marketing play into this success, and how do they go about creating, testing and running Facebook ads? On this episode, we go into detail about marketing best practices, tonality and the skills required to attract clients.
People forget that the ability to generate a new client is a skill. -Matt Johnson
Takeaways + Tactics
On this episode we discussed:
Some of the biggest opportunities come our way through identifying annoyances or inconveniences. By acquiring and nurturing the skills you need to attract clients, you can start seeing solutions in everyday problems. These skills will filter through to you how you write for ads. If you’re really good with your words, people can hear your tonality in what you write, and that makes your communication more impactful.
Guest Bio
Brandon and Jonathan focus on quality of service and excellent performance with each and every client. Go to http://viewtriadhomes.com/ for more information or follow Snap-Tag on Snapchat.
What is numerical visualization? How can agents get over the pain of prospecting and focus on the rewards? On this episode of Real Estate Uncensored, we talk accountability and it, not numbers, to stay focused and motivated. Our guests Aaron Wittenstein and Pasquale Scopelliti provide insights.
It is painful to invest and make effort. There is a painful discipline you have to make yourself go through before you get addicted to the reward. -Pasquale Scopelliti
Takeaways + Tactics
On this episode we discussed:
Some people don’t need numbers to smack them on the head because they can keep themselves accountable. Having extraordinary, focused, disciplined accountability comes down to understanding that the activity might be painful, but the joy of the end result is far more attractive. It’s important to analyze everything you do, including your failures.
Guest Bios
Pasquale is a highly experienced advisor and consultant who has worked with some of the world’s most successful businesses and executives since 1993, after starting a business coaching small business owners in 1987. Pasquale is a self-proclaimed consigliori and he specializes in management and recruitment consulting. He has also written a book called The Switch, which is available for download on his website. For more information on his work go to theconsigliori.com
Aaron is a full-time, full-service Realtor, whose expertise as a seasoned real estate agent gives him a well-rounded background that will benefit a first-time home buyer, a home owner veteran, investor, or a returning client. His qualifications include 15+ years of fast-track sales experience in diverse business environments, with 12+ years in real estate. Having been fortunate to work under multi-million dollar producers, he has extensive knowledge of the real estate business which will fully maximize his clients’ satisfaction.
Content is key in building a dominant brand, but why does it give agents a pause? Why do agents need the servant mentality and good personal brands to overcome this reluctance? On this episode, Chris Craft shares his expertise on brand building, and the intersection of front loading content and being transparent.
Show boundless experience and knowledge by front-loading your brand with online content, and letting that be your face. -Chris Craft
Takeaways + Tactics
On this episode we discussed:
A lot of sales problems are solved by having the servant mentality. It’s even better when it perfectly intersects with front-loading brand content and transparency, so people know what to expect. Mentality comes through in everything you say and do, and when your personal brand boosts your expertise, you create a better context for client relationships.
Guest Bio
Chris Craft is a Christian, husband, father, author, speaker, and founder of Nao Media. Craft approaches all things, including his writing projects, from a Christian worldview. He writes on faith, gratitude, marketing, and business. Chris and his team at Nao Media have branded, marketed, and strategized for real estate professionals with much success. His new book, The Foundation: Branding for Successful Real Estate Professionals, is available for purchase now. Go to craftwrites.com for more information or craftwrites.com/marketing for marketing content.
What is the secret to mastering the 18-month lead nurture cycle and why does it lean so heavily on technology? How does it influence the relevance of agents? On this episode, guest Jesse Passafiume gives us insights on digital handshakes and “no lead left behind” platforms. Learn about how these benefit both relationship based agents and portal based agents.
If you want to be a relevant agent you have to get on that 18-month cycle and figure out how to manage it. -Jesse Passafiume
Takeaways + Tactics
On this episode we discussed:
Just because someone isn’t planning to make a move in the next 3 months, that doesn’t mean they’re a worthless lead. To make sure no lead is left behind, you need to leverage with digitization and systems. This will allow you to create multi-platform customer journeys, and harness the magic of the 18-month lead nurture process. Lead with the willingness to provide value and take pride in that, because leads reveal themselves through those conversations.
Guest Bio
Jesse is a real estate finance executive who is obsessed with using technology to improve experiences. His career has provided a unique opportunity to manage, coach and observe over 2,000 originators in the referral and consumer direct markets. He believes that in order for our industry to thrive, consumer direct competency and hyper local service must be combined.