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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Jan 27, 2016

Watch the On-Demand Replay

As Jim Rohn said, Your level of success will seldom exceed your level of self-development. For our latest episode we’re joined by mega-agent, team leader and business coach Jeff Latham, who shared his entrepreneurial story and some of the self-development strategies and mindset shifts behind his success.

Takeaways + Tactics

1. Be the lighthouse, not the tugboat

2. Everything is connected - lack of development in one area of life inevitably affects every other area, including your business

3. Recruiting isn’t about process or tactics - becoming the best version of yourself will attract amazing people and those people will attract more business

<em>When we become the best version of ourselves we can possibly be, everything in life gets better. And the better it gets, the better it gets. And the right people come into your world very effortlessly, and all you gotta do is just take care of yourself and be happy.</em> -Jeff Latham

We started by reviewing Jeff’s background, including his initial success in his 20’s and how he went from a 6 figure income to selling only 8 homes a year after the market crash. His key decision was to invest in training to learn how to sell bank-owned properties. By implementing what he learned he was able to turn his business around and list and market these properties, which led to hiring buyers agents and put him on the path to growing a successful team.

Jeff pointed out that you don’t have to wait till you have an overflow of buyer leads to start bringing on buyers agents. For Jeff’s team, he’s looking for three things in a buyers agent: they have high energy, grit and they care about people. Bringing on amazing people is like a magnetic force, they will attract more business to the team through their efforts.

This brought up the topic of how Jeff attracts agents to his team, which is part of his larger philosophy on success. He shared the concept of the lighthouse and the tugboat and how that informs his approach, which is to focus on being the best version of himself, which in turn, attracts success to him.

“It’s all connected. If you’re crushing it in business and you’re not paying attention to your family, your significant other, that’s going to draw on your business.” Jeff shared how he focuses at five things: Faith, family, fitness, finances and fun, and zeroes in on the ONE Thing he can do in each area.

We also dig into Jeff’s morning routine, including meditation and journaling, which help Jeff get a sense of clarity. Greg also shared his dream book and how he uses it to review his goals daily, and Matt shared how he uses post-it notes to review his 90-Day Objectives and One Year Goals daily.

Success isn’t about the single-minded pursuit of money or fame, it’s a process of becoming the best version of yourself possible. Everything is connected, so find the ONE thing you can do to grow in your five key areas of life, and you will attract success to you like a ship to a lighthouse.

Guest Bio
 
Jeff Latham is a mega producing agent and founder of Latham Realty Unlimited, a successful real estate brokerage selling over 200 units a year in Washington state. Jeff is also the co-founder of Latham Coaching Unlimited and The Freedom Evolution, which trains mega-producing agents and mortgage brokers how to develop the best version of themselves, increase their income and systematize their business while working fewer hours. To apply for Freedom Evolution Coaching, visit: <a href="http://applyforfreedom.com/" target="_blank">Applyforfreedom.com</a> .


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