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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Mar 27, 2018

You gotta get people’s attention, you gotta hit that that sweet spot and get the emotions flowing. -Greg McDaniel

The real estate arena is changing. What are the newest lead generation strategies you should give a try? Where should you invest your time and money? How can you stand out in a competitive market? On this episode, Jay Kinder speaks about the doors technology opens and how you can use them in your benefit.

Use social media to find what buyers want in a home

There are many niches you can tap into, and social media can give you a clue about what your potential buyers want to see in a home. Some like the vintage look, while others dream of a home on the beach. Find out what they want and focus on showing them the homes that fit that picture.

Pour your personality into your branding efforts

There are many ways you can share your knowledge in the digital world, but the real challenge is to share it in a way that makes people listen.

Don’t be afraid to be more than just an agent. Build your brand around your core values and  share bits from your life that will make your audience relate to you.

Know your market inside-out

There are many shortcuts that only knowledgeable and skilled agents know about that you can bring up in conversations with your leads. For example, there are special loans offered to your clients in the healthcare space or benefits they probably don’t even know about.

 

Conversations with your audience are one of the most powerful lead generation tools, and your online presence is key. Consistency is vital in marketing and putting yourself out there through paid traffic or advertising campaigns on social media is cheaper than ever. The more you invest in your online persona, the higher the chances of people seeing you and giving you a call.

Guest Bio

Jay Kinder is the owner of Real K Estate Experts, CEO of National Association of Expert Advisors, growth coach, and public speaker. Jay’s been working in the real estate industry for 18 years and describes himself as suffering of “productive paranoia.”


You can drop him a line on his Facebook account or check his website at Jaykinder.com.

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