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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Now displaying: Page 1
Aug 24, 2016

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A business that goes the distance has to be scalable, but scalability requires an effective system. How do you transform your business so that it runs more efficiently and gives you the possibility of an exit strategy? Virginia based agent, Kim Barber details the path she took, and the resources she relied on to making her business scalable and sellable.

A real business has numbers, goals, a plan, leverage and systems. -Kim Barber

Takeaways + Tactics

If you take time away from the business to plan the system you won’t have to go back and continuously redo it.

The value of a lead isn’t just where it came from, it’s what it took to close it.

As much as you put in the system, you still need the human conversation. People still want human communication.

At the top of the show, Kim Barber introduced herself and gave a background of her career and how she built the business to where it is today. Based in the Northern Virginia area, Kim has grown her team over the past 10 years. Kim shared some insights of the areas her business operates in. With a lot of military clients, a busy tech industry and an expanding subway system, the area is highly attractive and highly competitive.

Next, we answered a question about handling a seller who wants to lower their selling price if the agent can lower their commission. Kim went on to share the ins and outs of dealing with military clients who are stationed in the area on a short term basis. After answering a question about the possibility of land developments, Kim delved into her career and the moment that inspired her to make a change towards a more scalable system.

With leads coming from different areas, she found that couldn’t keep up with them. She wanted an exit strategy but realized that the way she was working wouldn’t allow that to happen. She also evaluated the systems she was using and concluded that she needed an integrated hub.

“If i really want to create something that’s an exit strategy, I need to have something like a hub, capturing the expertise, pushing it back out and I need to be able to monitor and measure.” She goes onto talk about having to take a step back from the business to create a sustainable system, and we discussed the benefits of setting that time aside.

Towards the end of the show, we touched on;

  • The importance of human communication within all the systems
  • Teaching the system to new agents
  • Webinars
  • Leading indicators and the scorecard

Taking a step back from your business to create a scalable system is an investment that will help you create a streamlined process.  Success requires skills, planning, knowledge and accountability but without a system, these attributes are dead in the water. Your system needs to be able to capture the expertise, push it back out and you need to be able to monitor it.

Guest Bio

Kim is a Hall of Fame Agent, Top 1% Nationally, Licensed in VA and MD. Real estate Licensed since 2004, Kim has been a top ranking Agent since 2005, moving from an individual agent to a team in 2010. As one of Northern Virginia’s Top Producing team leaders with a sales volume over $145,000,000, Kim prides herself on her personal service and attention to her clients’ goals. To learn more about Kim’s business, go to http://www.kimbarbergroup.com/

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

 

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