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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Jul 29, 2016

Watch the On-Demand

This episode’s guest is an expert in new construction and land sales who has a lot of wisdom to share about building a construction based business, relationship and team building. Danielle Seifert’s career is a great case study of the power of nurturing relationships and being a resource for clients.

Takeaways + Tactics

There are many ways to improve other than doubling your numbers and doubling your team

It’s easier to become an expert at new construction; because it’s new developments, you can become an expert on what’s inside the walls, what the timeline is and what upgrades are available.

You can’t get momentum with one home. You have to keep the wheels turning

Des Moines agent Danielle Seifert is this episode’s guest. Her speciality is new construction and land sales, an area she went into after deciding to leverage herself after working solo with a closer. She represents two builders and also has built herself up to be able to represent both sides of the transaction. Her typical clients are both residential and commercial. Her process begins with pinpointing an area she likes, then she buys the bare ground and develops on it.  

When it comes to making your services known, Danielle said one should stick with simple tactics and not overthink how to reach clients. She got her first developer by simply presenting herself and her services to a builder and from there she began doing open houses for new properties.

Danielle then pointed out that she favors new construction because it enables her to be an expert on each development she sells which is hard to do with resales. “With new construction I can become an expert on what’s inside the walls, what the timeline is and what upgrades are available. I like to look good and I like to know stuff.

Matt, Greg and Danielle go onto discuss how she prospects for developers, having knowledge on two sides of the fence and who she looks to as resources. She also mentioned how she believes in creating a culture of information sharing in the office, which she benefitted from early in her career. Now she manages her team in the same way and she encourages her agents to develop their own brands. “I always had the desire to mentor. I want to take on agents and build them to be as good or better than me.” Her team consists of 10 agents, and helping them out is an admin who handles the contract to close processes. She said it took 8 months to build her team and she did that through building relationships. Winding down the chat Matt, Greg and Danielle discuss relationship building, dual agencies and social media.

Working on new construction requires a good relationship with builders and developers, and it’s important to be a resource to these people and provide them a pathway to buyers. The key things to be learned from Danielle’s own career is that you don’t have to sell yourself all the time for people to know what you do, you have focus on relationships and being real with the people you want to get into business with.

Guest Bio
Danielle is a Des Moines based agent with over a decade of experience. She is a buyer's agent, listing agent, relocation and home building expert. Real estate is a lifestyle for her and it’s her top priority to have open communication and availability to her clients. To get in touch with Danielle go to https://www.facebook.com/danielleseifertteam.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

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