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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Dec 20, 2016

The difference between a listing selling in one weekend and selling in months, lies in the pricing, the marketing and systems put in place by the agent. What is the system that can help you sell 100% of your listings, and how does prequalifying your clients help this system succeed? We discuss this with today’s guest Amy Broghamer.

When you price it right and prepare it for market, there’s very little marketing that has to be done other than great photos and a great virtual tour. -Amy Broghamer

Takeaways + Tactics

  1. If you put the wrong client into the right system you’re going to get bad results because it’s not built for them.
  2. Make the client a part of the pricing analysis process. They’ll believe in it and engage with it even more.
  3. There’s the value that a home is worth, but there’s also a strategy which is pricing it properly so that you’re getting more buyers and those buyers compete for the property.

On this episode we discussed:

  • Why pricing and strategy are necessary when it comes to selling all your listings.
  • Prequalifying clients and serving expectations
  • Amy’s system for delivering her strong results
  • Marketing the home and attracting buyers

When you have a system in place for delivering specific results, it functions by having the right clients. It’s necessary to prequalify clients to make sure they are a fit for the system, and to set expectations from early in the relationship. When this is done, and the property is priced right and prepared for the market, there’ll be competition and serious buyers will make offers.

Guest Bio

Amy is a Realtor based in Cincinnati, Ohio. Her selling background is one of her major strengths as a realtor, along with her ability to be direct and honest with her clients as well as caring for their needs as she guides them through what can be an overwhelming time in their lives. Go to  http://amybsells.com/ for more details.

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