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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Mar 21, 2018

Increasing your revenue requires strategic moves. What is the mindset of big players? How should you treat your leads to increase your revenue? What are the immediate steps you can take to get results? On this episode, we are joined by real estate coach Don Cunningham to talk about making it to the next level.

Three Things We Learned

 

Treat each lead like solid gold

 

In real estate, each lead matters. A good conversion rate is around 4%, and losing even one lead could hurt your business. Put in place a lead nurturing system and make sure you get as many reviews on websites as possible to increase your credibility.

 

Be consistent with your marketing efforts

 

Be consistent with your marketing efforts even after your campaigns succeed.

Since your potential clients are already flooded by a large number of agents who want their listing, they won’t search for you unless you’re actively pursuing them by investing in direct mail or online advertising.



The big four of increasing your revenue

 

There are 4 tactics you can use to increase your revenue:

 

  1. Increase the number of transactions
  2. Ask for a higher commision
  3. Raise your average sale price
  4. Lower your expenses

Replay CTA

Direct mail marketing works in the form of brochures with relevant information. Usually, receivers save the brochures that show the prices properties are being sold at nearby. That kind of information is useful for them. Most brochures end up in the trash bin because they speak all about the sender and has nothing useful for the receiver. When they need a real estate agent, they will most likely call the one on the back of their saved brochure.

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