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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Apr 6, 2016

We start with the basics of Instagram, including what types of content is most popular, why you should stick with very short videos even though IG raised it’s limit to 60 seconds, and how to find your Facebook friends on IG.

Sarah shared the top three ways Instagram has changed her business:

  1. Generated national referrals from agents she’s never met
  2. Built deeper relationships with current and past clients
  3. Changed her mental outlook on down markets

Sarah explained her strategy behind hashtags, which she breaks into two groups: Hashtags she uses often and funny hashtags. Sarah uses local hashtags to put her posts in front of people looking for real estate, finding the hashtags people are already using and then adding them to your posts.

Focusing on local events and commenting on them using hashtags is a great way to attract more followers. Tagging yourself in specific locations around your city also helps put your posts in front of new potential followers.

On Instagram, interaction is key. Sarah explained that anytime she posts on Instagram, typically once a day, she sets aside the next 15 minutes to interact with people she follows and people using the hashtags she follows. Basically she’s starting conversations with people, who will then check out her profile. Sarah is also careful not to fake-like all people’s recent posts when she starts following them, she prefers a more authentic approach of liking just a few posts.

Then Sarah shared her strategy for mixing personal and business content, why you shouldn’t pay for likes on Instagram, and how to link your IG acct to your Facebook Business page, and why she only boosts non-business posts on Facebook.

Subscribe to Real Estate Uncensored on:

iTunes: https://goo.gl/P4twTZ OR Stitcher: http://goo.gl/lVjrOX

Binge on back episodes at: www.mcdanielrealestatesystems.com

Gary Vaynerchuk says, “One piece of content can change your life” and Sarah is a great example. One short video clip caused her IG account to take off, getting tons of comments and shares from agents around North America. So start sharing pictures and short video clips, interact with people based on local hashtags, and be yourself. You never know when one of your posts will go viral and attract hundreds or thousands of new followers!

Guest Bio- Sarah Johnston is a 10-year veteran Realtor with Maxwell Canyon Creek in Calgary, Alberta. Sarah is a Certified Negotiation Expert, Condominium Specialist, Country Residential and Buyers Representative. To send referrals to Sarah in Calgary, email her at sarah@sarahjohnston.ca or DM her on Instagram, adventuresinrealestateyyc.

Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

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