Building a team with agents who choose to work with you even after becoming authorities in real estate is a rarity. How can you create a work environment your agents enjoy? What can you offer them that they can’t find somewhere else? On this episode, Dan Beer shares his secrets to building a team any skilled agent would like to be part of.
As long as we are turning every outcome into a learning opportunity over time we will win more than we will fail. -Dan Beer
Use every win and loss as a learning opportunity
Detach yourself emotionally from every win and loss you have and learn from both.The real problem is a lack of self-analysis, not the performance itself, which can be easily fixed. There are many experienced agents who repeat the first year in the real estate industry over and over again simply because they never took the time to learn anything from their past experiences.
Give the team incentives
The best way to keep the team motivated is to always give them a new mountain to climb, a new set of goals that need to be reach. You can do so by building a number of levels that offer bigger and bigger incentives as they move on to the next level. This way, they will feel both valued and motivated to walk the extra mile.
Build a culture your team identifies with
Build your business around core values that you want your team members to adhere to. This will sort out the kind of agents you want to work with and the kind of agents you don’t want in your team. High retention isn’t only caused by money. It also has to do with the culture of your business, and whether your team resonates with your core values. They'll happily stick to a work environment they fit well into.
Lead and splits are not a competitive advantage. In due time, anyone can learn how to generate leads or there is always someone with a better split. Instead build a system impossible to replicate even by top performers. Give them best tools on the market, a support system and unmatched marketing opportunities and connections within the industry.
Dan Beer is the Owner of Beer Home Team of eXp Realty of California and the founder of AgentAcademy.com, where he shares his knowledge on team building and scaling real estate businesses.