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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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Now displaying: Page 1
Mar 1, 2018

A lot of people in real estate can’t differentiate between a database and a list of suspects. How does seeking relationships solve this problem? Can you sell a prospect on your ability to negotiate and solve problems? Why are relationships at the center of any strong real estate business? On this episode, we answer these questions in a live Q&A session.

Three Things We Learned

 

Use Instagram to give people an inside peek into what it takes to be you

Don’t just post about open houses, you have to sell the whole neighborhood. A lot of what you do is interesting so why not take photos of that and show it to your followers?



Present on What Prospects Care About

Being able to effectively solve problems and negotiate are intangibles the your clients don’t really care about. What they care about is your marketing and ability to launch their home onto their market, whether they like you and if you like their home.



There’s a difference between a database and a list of suspects

If you have a relationship with a list of people, that’s a database. You only have a true database if people know who you are and there’s some level of connection and maybe even trust and likability.



Replay CTA

 

Effectively solving problems and negotiating are two things that are very difficult to put across as a competitive edge or the reason why someone should hire you as an agent because they are very intangible skill sets to prove. Real estate as a profession exists because people don’t want to know about the problems. If you really want to convince someone that you’re right for the job, show them your ability to launch their home onto their market. Remember what we think they should care about is not what they actually care about. Also bear in mind that the basis of a database isn’t a list of contacts, but the existence of a relationship.

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