Open houses aren’t just for finding a buyer for a specific listing, they can actually be the perfect place for agents to grow databases, convert and prospect. How can an agent ensure they are attracting people to open houses and creating opportunities for high conversion? We chat with Forth Worth agent David Pannell and pick his brain about his success with open houses.
If you’re doing social and giving good content, people will always keep you top of mind. -David Pannell
Takeaways + Tactics
Hiring a setup and clean up team for open houses will give agents the time and space to focus on prospecting.
Pre-framing and telling the client how you work and how to protect their valuables at open houses will provide clarity.
Leverage the time you put into your business by sharing your activities on social media. It gives people the proof that you are active and relevant.
Don’t expect business immediately from Facebook advertising. Use it to create a C-team database and build your influence, and the results will bounce back to you in time.
At the start of the show, David Pannell gave us an overview of his background. Next, we talked about his open house strategy and how he bolsters it with social media content that always funnels the consumer back to the website. He also went into detail about how he ensures that agents are prospecting at the open houses and how he uses Facebook advertising to fill up his pipeline for future business. Towards the end of the show, David talked about creating social proof by leveraging your business activities.
If agents are spending time dealing with the tasks of getting the house ready for a launch, they don’t get to prospect, so having someone take care of that can increase conversion. Everything the client expects from the open house should be pre-framed by the agent so that there is clarity and accountability from the start.
David sells real estate in Fort Worth. His team has created a network and a community that Like's & Shares what they are doing. He helps Realtors with VIDEO marketing in their listings, their communities and local business. The team is excited to express through all types of social media; especially VIDEO media. For more information go to CitiesRealEstate.com.
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