When it comes to database, interpersonal relationships beat prospecting with little personalization. How do you reconnect with your sphere of influence? How do you construct effective emails? In this episode Frank Klesitz shares the best ways to get more out of your database and he gives specific guidelines and scripts to help you achieve this.
The one thing that will give you a competitive advantage is the relationship you have with homeowners in the local community. –Frank Klesitz
Takeaways + Tactics
Internet lead generation is getting more competitive and more expensive. You can choose to play that game at a high level, or focus on niche local communities.
A cleaner database that will respond to you is more valuable than ten thousand leads that don’t care about you or what you have to say.
The home owners in your city do not want to hear from you that much. Twice a month is good with a monthly mailer, anything over that is overkill.
In this episode Frank Klesitz talks about about database marketing and why you should be forming actual relationships with real human beings that happen to own homes and not going after random buyer leads. Frank explained to us how Vyral works and how he got started with it. He then went on to discuss how to go about reconnecting with past clients, your centers of influence and homeowners. We then went on to discuss Facebook marketing, social media content and how best to utilize them. Frank then went on to discuss the best ways to get someone’s email address and how you should construct the emails you send out to people.
We also discussed;
The ways in which people got leads in the past with online resources are becoming less successful due to oversaturation and over-pricing. Now it is about creating a clean database, filled with people who actually want to hear from you, rather than tens of thousands of people who don’t care about what you are sending out. This is how you can radically transform your prospects and become more successful today.
When you have this list of people, we let them know that they can opt out and we let them know what our intent is. It should look like a personal email that you wrote in Gmail. -Frank Klesitz
Focus on listings, that is the name of the game. The buyer leads you get from signs are the highest quality. –Frank Klesitz
Frank Klesitz is the CEO of Vyral Marketing, Vyral Marketing helps professionals and small business owners get more referrals and repeat sales from their #1 asset - their existing customer database. For more information about Frank head over to https://www.linkedin.com/in/fklesitz/
Free download Call-to-Action - Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.